Exploring American Samoa's Tourism Industry

Some of the key aspects of the Tourism industry in the American Samoa Islands in 2023 are as follows:

Tourism contributes 20% of American Samoa's GDP, generating over $150 million in 2022

Over 100,000 visitors in 2022; tourism employs 15,000 people (25% of total employment)

Only 10 hotels currently - potential for more accommodation like eco resorts

Opportunities in activities like watersports to showcase natural assets

Need more flights for better connectivity

Must promote globally through marketing campaigns and travel trade events

Diversify source markets beyond US, Australia, NZ to China and Europe

RFC can support through strategy, feasibility studies, marketing and capacity building. Our expertise can attract investors, develop infrastructure, enhance skills. A partnership with RFC can drive responsible tourism benefiting communities