Business Planning

Investor Pitch Deck – MindKite

Ruskin Felix Consulting LLC partnered with MindKite – a social platform where mental well-being matters, to create an investor pitch deck highlighting the overview, and working of the business, B2B benefits of the company, B2C benefits, and the functioning of the business. The pitch deck also helps in understanding the market trends, operations plan, financial projections, and investor information. 

MindKite, is the global community for inspiration, motivation, and wellbeing. It provides a safe, new social media space without the usual obligations of most social media platforms. The MindKite app focuses on mental well-being through interactive and engaging content. MindKite gives access to a personal daily diary to encourage improved lifestyle and planning. Daily motivational videos to motivate, uplift, and positively improve the outlook. Mindkite app also offers a positivity-driven newsfeed.

The problems that MindKite is trying to address are:

  • The phenomenon and attraction of social media apps & platforms, such as Facebook, Instagram & Twitter have taken the world, including the UK by storm. It is estimated that 45 million of the UK’s population are social media subscribers. 
  • However, although millions of clients enjoy their social media experience, substantial numbers are now realizing that the pressure to include and respond to pictures, likes friend requests, and increase follower counts can be the cause of severe anxiety, leading to a detrimental effect on their wellbeing and mental health.

Their solution includes:

  • Engaging and inspiring daily motivational videos, quotes, and voice notes presented by well-known celebrities and familiar faces on the motivational and inspirational speaking scene.
  • Tailored monthly wellbeing section with a variety of cutting-edge wellbeing content including, meditation sessions, stress relief, yoga, at-home exercise classes, mentoring, coaching, mental health aids, and podcasts.
  • A news feed and platform that does not include likes, follower counts & friend requests thus eliminating many of the causes behind social media anxiety and the constant need to compare lives with others. The news feed will promote a positive environment and safe open forum with support from other users and the MindKite team.

The roadmap of the project is as follows:

  • October 2021 – The official launch of the MindKite app is planned to coincide with: World Mental Health Day, which takes place October 10th, 2020.
  • 2023 – In a 2 Year period we plan to take the application into the hands of 310k+ users on the public market and have secured contracts/licensing agreements with a minimum of 3 major corporations to implement the App for their staff.
  • 2026 – The planned expansion of the MindKite Brand and App to various countries around the world with a focus on the United States of America, Europe, Australia, and Indian Markets with a total projected Userbase of 20 million users

Investor Pitch Deck – MBM Management & Consulting LLC

Ruskin Felix Consulting LLC partnered with MBM Management & Consulting LLC, to create an investor pitch deck highlighting the overview, and working of the business, B2B benefits of the company, B2C benefits, and the functioning of the business. The pitch deck also helps in understanding the market trends, operations plan, financial projections, and investor information. 

They are a Montana Based Limited Liability Company with an exclusive management agreement with CannaConnection LLC (A licensed Marijuana Provider firm in Montana). They provide Quality Marijuana for medical and therapeutic benefits.” They also entered the recreational marijuana industry which has been voted in by 57% margin on November 3, 2020.

They are strategically placed to provide such marijuana both for medical and recreational purposes in Montana and in the US at later stages. The Montana Cannabis market is expected to hit $400 Million within a few years.

There is to become a Market leader in Medicinal Marijuana Production and revenue in the Montana Market and other US Markets.  To become a Market leader in Recreational Marijuana Production and revenue in the Montana Market and other US Markets. High Quality and scalable operations to provide all types of Marijuana based products including expansion by way of licenses as a Marijuana Provider.

Through their strategic partner Canna Connection LLC and their expertise, they wish to gain their part of the $400 Million potential Cannabis market in Montana and expand further into the market through operations and market-focused products.

Investor Information:

  • Company Overall Valuation: USD $7 Million
  • Available for Sale: 40% of Stake in MBM LLC

Investor Classes:

  • 1 Unit block – USD $75,000
  • 10 Unit block – USD $700,000
  • 40 Unit block – USD $2,800,000

Mode of Ownership: Equity Stake in Company

Type of Participation: Passive

Point of contact: CFO – Philip ‘Marc’ Hays

Documents available on Request

Investor Pitch Deck – The Upside Space

Ruskin Felix Consulting LLC partnered with The Upside Space, to create an investor pitch deck highlighting the overview, and working of the business, B2B benefits of the company, B2C benefits, and the functioning of the business. The pitch deck also helps in understanding the market trends, operations plan, financial projections, and investor information. 

A curator-led online art platform that will integrate businesses into the digital economy through NFT-based assets. They aim to bring a revolution in the NFT space by democratizing NFTs and making them accessible to each individual and enthusiast. They wish to integrate Real and digital world worlds through various Mediums and mechanisms. Businesses should be able to garner this resource and provide better quality products to their customers through loyalty programs and loyalty.

  • Democratizing NFTs – Integrating the Real and digital world by providing global accessibility.
  • Disruptive Technology – Marrying analog or digital art with disruptive technology 
  • Art Ecosystem – Building a fair, accessible, more transparent & ecosystem in digital space with the highest security level

The key features of the app include: 

  • Curated – They want to offer curators and artists who are new to this space a chance to explore it in the most supportive way possible.
  • B2B Partnerships – The focus will remain on leveraging B2B partnerships for fashion, apparel brands, and businesses with loyalty-based membership programs
  • Exclusive NFT Collections – Selective quality collections curated by globally recognized Artists
  • Democratization Of NFTs – We aim to bridge the gap between analog and digital art by making NFTs accessible to all. Users will be able to buy NFTs from the loyalty points available to them as well.

As per the Projected userbase and projections, the project will be valued at $287.2 Million. With a 25% range, the valuation on a 5 Year-forward basis is $258 million – $316 Million. Pre-Money Valuation: With a total projected DCF value of $169 Million, The Pre-Money Valuation of the TUS will be $24 Million. The total raise for the project is expected at $7.2 million.

The roadmap of the project is as follows:

  • Q1-Q2 2022 – MVP creation and product planning.
  • Q3 2022 – Official Launch of Portal with the Main exhibition – August Launched in 7 countries.
  • Q3 2022 – 3 Primary Exhibitions with 4-8 Artists in each Exhibition and Initiate B2B business with generative art.
  • Q4 2022 – Introduce Institutional Partnership with Music NFTs While organizing 7-8 exhibitions across the Quarter. 
  • 2023 – Integrated scaling of operations with Presence in 50 countries.
  • 2024 – Achieving market leader status in Niche and B2B NFT Industry.

Investor Pitch Deck – Echoes of Space

Ruskin Felix Consulting LLC partnered with Echoes of Space, to create an investor pitch deck highlighting the overview, and working of the business, B2B benefits of the company, B2C benefits, and the functioning of the business. The pitch deck also helps in understanding the market trends, value additions, design processes, and service verticals.

Most people who want to design or update their space don’t know where to start, have the time to brainstorm and shop, or even know what their personal style is, to begin with. Former principal designer Pria Rajput created Echoes of Space out of personal and business needs.

She understood the struggles of additional fees of designing space and shopping for furniture, no set process for guidelines, and hard to justify design without a visualization. Gives designers a platform to interact with each other to share their creative work and ask questions, giving them a community to learn and grow. The Echoes of Space platform reflects and solves these common problems by connecting people to experienced designers and acting as a shopping portal for them to buy all their newly recommended furniture in one click.

Echoes of Space is the next digital movement for the Real estate industry. Echoes of Space was created to accommodate user budgets with their competitive pricing for 3D rendering packages and cut all the associated fees that come with hiring a designer in-house. 

Their value additions include: 

  • Saves Time & Money – 3D renderings enable a designer to customize and identify possible mistakes in a layout. Project Approval can be done by all stakeholders.
  • Comprehensive 3d Renders – With 3D renderings, interior designers can develop presentations, virtual reality views, animated videos in 3D spaces, 360-degree photos and videos, and 3D walkthroughs.
  • 100% Customer Satisfaction – With 3D renderings, designers can illuminate real-life depictions of objects with the help of distinctive lights and shadows as well as lively hues.
  • Boost Sales and Conversion – 3D interior renderings can positively influence stakeholders or buyers by depicting every micro detail of an interior project. Best for Luxury design projects.

Their renderings show you the position of the structural components, furniture, appliances, and the tool to shop the interior items or similar items directly from the final rendering of one’s proposed space. 

Their design process includes:

  • Conceptualization – prepare the complete concept of the design through 3D modeling.
  • Final rendering – Complete the final model and 3D render.
  • Shop products – shop the products directly from the renders through their online store.

Their service verticals include:

  • Residential interior
  • Residential exterior
  • Commercial interior
  • Hospitality interior

Investor Pitch Deck – Bookme.pk

Ruskin Felix Consulting LLC partnered with Bookme.pk – Pakistan’s No. 1 travel app, to create an investor pitch deck highlighting the overview, and working of the business, B2B benefits of the company, B2C benefits, and the functioning of the website. The website’s features, authentication, services, partners, and financial viability. 

Bookme.pk – ticketing platform, Pakistan’s No. 1 E-ticketing Platform:

  • Leading choice for Travel Operators and Passengers alike.
  • Digitizing bus companies and offering exclusive fares for our users along with multiple digital payment options.
  • Services ranging from bus travel, airline, hotel booking, cargo services, and event ticketing.
  • User-friendly app, multiple API integrations.
  • Exceptional customer service.

Their vision is to become the biggest digitizer of the Pakistan Ticketing and Booking Industry. Their USP is their Pricing Policy, which is extremely discount-driven, which will help them build a dominant market share in the travel and tourism Industry. Their business verticals include Travel, Tourism, Entertainment, Car Pooling, and Logistics. 

Their service ranges from Bus ticketing to Blockchain. Some of their prominent service offerings include:

  • Bus Ticketing – Biggest Network of Buses for E-ticketing as a Platform.
  • Airlines – Network with All Airlines for Online Booking & Ticketing.
  • Cinema – E-tickets available for all major theatres and shows across Pakistan.
  • Hotels – Bookings, and vacations available for a network of Hotels & Resorts.
  • Blockchain & AI – Blockchain Driven Platform for API Integration to Manage Data as Resource.
  • Events & Experiences – Ticketing for Events & Experiences for Entertainment and Leisure.

In 2020, Bookme successfully closed a pre-series A round of a half a million USD with Lakson Venture Capital (Lakson VC). Lakson Group is one of Pakistan’s leading business conglomerates. Established in 1954 the group manages industry leaders in the following sectors: agri-business, call centers, consumer non-durables, fast food, financial services, media print, technology, and travel. 

Investor Pitch Deck – RPay

Ruskin Felix Consulting LLC partnered with RPay – a digital wallet solution to create an investor pitch deck highlighting the overview, and working of the mobile wallet, B2B benefits of the business, B2C benefits, and the functioning of the mobile app. The features, authentication, security, technology stack, and the process of acquiring R Pay are also highlighted in the pitch deck. 

R Pay is a digital payment solution, designed specifically for organizations to organize the payment processes and control the movement of funds and the removal of cash easily and securely. Digital Payments are turning into a standard in a ton of nations. It’s the ideal time for any business to join the rebellion. R Pay provides digital wallet technology, software with different UI designs, a user-friendly interface, eye-catching color combinations, and astonishing mobile app designs. R Pay provides features like hassle-free signup, loading and sending money, withdrawing cash, paying merchants, buying tickets, instant notification, limited liability, etc. R Pay helps one to be free from the limitations of cash with the best in-class digital payment service.

R Pay is feature rich with simple to utilize interface and they have trained developers and designers, who are ready to corporate to client contemplations and push one’s business to the zenith. It is unequivocally expressed that as an issue of strategy we do not plan sites indistinguishable from some other. They just outline every new site with similar functionality. R Pay gives its clients a completely utilitarian service wallet to fill their hearts with joy today lives are simple and safe. 

R Pay is a secure digital wallet that empowers individuals, as well as businesses, to take full control and manage their finances anytime, anywhere. It enables all financial operations; sending, receiving, and managing money directly through their mobile app. R pay to support all kinds of online and offline POS. We provide payment confirmation on POS, configurable for QR scanners, and customers can pay. 

Investor Pitch Deck – Huron Wholesale Supply

Ruskin Felix Consulting LLC partnered with Huron Wholesale Supply to create a corporate profile of the company by highlighting the overview of the company, and the products and services offered by them. 

Huron Wholesale has been one of Michigan’s top suppliers of wholesale commercial construction building materials for over 25 years. They carry an extensive inventory of everything from frames, doors to ceiling tile, and everything in-between. They also stock a lot of hard-to-find items that one will not find at their typical big box store. They work closely with a huge variety of products and companies in various segments. 

  • Doors and mirrors – Their offering includes a full complement of metal doors and frames that meet the important requirements-from fire-rated cores to energy cost savings.
  • Frames – Their hollow metal frames are designed for standard and heavy-duty applications and are perfect for a wide array of application in commercial, multi-family, industrial and institutional buildings. 
  • Ceilings – The ceilings and walls one creates in a space are more than mere surfaces. They offer aesthetic beauty that inspires creativity and contributes to well-being in offices, schools, medical facilities, hotels, and more. They offer acoustic benefits that help workers focus, students learn, and patients heal.
  • Suspension systems – Their Our re-engineered suspension systems are faster and easier to install than ever. With input from contractors and field installers, they have redesigned their acoustical suspension systems to create complete grid solutions that saves one time and money.
  • Bathroom – Their washroom accessories include a combination of towel and waste units, sanitary napkins or tampon vendors, soap dispensers, mirrors, paper towel dispensers, waste receptacles, and hand dryers. 
  • Security – They provide some of the leading security solutions for both retail and business use. Their hardware products include a range of keypad locks, smart locks, smart deliver box, front door bundles, smart cabinet lock, patio door locks, door lock hardware, accessories and safes. 

They offer a complete range of access solutions making people feel safe and secure in simple and convenient ways with products in areas such as mechanical and electromechanical locking, access control, identification technology, entrance automation, security doors, hotel security and mobile access.

  • Hardware & accessories– Some of the Key products available are Mechanical Locks, Exit Devices, Surface Door Closers, Electrified Solutions, IC Cores, Cylinders, Master Key Systems, Deadbolts, Sliding Barn Door Hardware, Commercial Hinges, Flat Goods, General Hardware, Electronic & Electrified, Locksets, Hinges, Pivots, Thresholds and weather sets. 

Comprehensive Strategy Report – Video Production

Ruskin Felix Consulting LLC partnered and created a comprehensive business strategy for a video production company. We helped them to understand the overall industry, segmental overview, growth drivers, industry challenges, industry challenges, business environment analysis and market entry strategies and challenges. We assisted them in understanding the business structure, employee assessment, budget analysis, pricing analysis, cost management and the competitive advantages of the company. 

A video production company can take many different shapes. Local commercials, promotional videos, and wedding videos are just a few of the areas of focus for such a company. The brands may compose screenplays, hire performers, film scenes, compile supplied audio and visual, or film events to be edited later if they run their own video production company. Since there are so many different approaches to a video production firm, defining the specialization as it relates to the target audience is highly crucial. Once the company is more established, they can branch out into different sorts of video creation, but in the beginning, they need to be concentrated and narrow in its scope. 

The video production is divided into four stages consisting of pre-production, production, post-production and distribution and promotion phase. Pre-Production is the first stage in the process of making a video which is to plan and lay the foundation. It’s critical to conduct the necessary planning, research, problem-solving, and organization during this phase to ensure the success of the video project. All the raw elements for the video will be captured throughout the production phase. If brand has certain concepts, ideas, or visuals in mind for the final product, they will be expressed to the producer well before the end of the production phase. All the raw film footage and sound recordings are brought together in post-production to create a cohesive entity. The video goes through a collaborative editing process at this point, which may include several rounds of editing. A good post-production workflow is critical for ensuring that everyone communicates effectively, keeps on task, and produces the final video on time. The last phase is the distribution and promotion phase which includes establishing key metrics and reporting strategy, developing a plan for distributing content and formatting content. 

Our recommendation to the brand was to begin by focusing on presenting their value to target clients, such as through a company website, social media, and services that display their reel. The brand’s marketing approach should be oriented on the producing company’s value proposition. The brand should also focus on networking, as it is a key component to creating a successful video production company. Associating with trade organizations and engaging with prospective clients through pre-established agencies are two ways to network. Once the brands have an established consumer base, they can ask for references. In order to target corporations, the brand can hire agents/brokers or marketing agencies.

Comprehensive Strategy Report – Bedrock Special Projects

Ruskin Felix Consulting LLC partnered with Bedrock special projects to create a comprehensive strategy report focused on the expansion strategy of the company. The report highlights the entry and compliance procedures, operational strategy, goals and objectives of the company. While building the expansion strategy, the report also emphasizes on the risk assessment, critical factors, risk mitigation strategies, and the reputation management strategy. The report highlights the current scale of operation of Bedrock special projects and suggests opportunities in various other locations such as Netherlands, Europe, UK, Germany, France, Spain, etc. 

Bedrock Special Projects (Bedrock) is a Security Risk Management firm offering private security, intelligence, investigations, Cybersecurity, and security consulting. Bedrock provides bespoke protection for corporations, executives, family offices, and high-net-worth individuals They are looking to expand their American security firm into the European Union, specifically the Netherlands. 

The Company works in its two main divisions:

  • Bedrock Special Projects – They are enterprise security risk specialists, offering first-class protection to UHNI clients, corporates and Keymen for companies and political clients.
  • Bedrock Investigations – Bedrock Investigations is a full-service investigative agency providing comprehensive investigative solutions to individuals, small businesses, and attorneys in Denver, Colorado.

Bedrock Special Projects should integrate its operations in the USA and expand into Europe. The initial phase of the expansion should be focused on building a presence in the market. The Company will enter the European countries, starting with the Netherlands. The Company will focus on acquiring clients with Liquid Net-worth above $30 Million. The Company will also look at acquiring corporate clients on a contractual relationship basis. The expansion will be done in Europe based on the following phase-wise plan. 

The brief of the plan is as follows:

  • Phase: 1 – Netherlands
  • Phase: 2 – Germany, UK, Switzerland, France, Spain, Italy, Sweden
  • Phase: 3 – Norway, Austria, Belgium, Denmark, Ireland, Portugal, Greece, Luxembourg, Poland, Czech Republic, Monaco, Romania, Hungary, and Cyprus.

The Company will regulate and follow all compliance procedures as per the European Union Guidelines and National policies on licensing of Private Security firms. The organizational structure of the Company should be created keeping in mind the taxation and structure of hiring it to plan to have. As the Company caters to UHNI clients and corporates, the critical success factor for the Company will be to create brand value and brand management through the press, media management, public relations and reputation management. 

Comprehensive Strategy Formulation – Manuka Honey – New Zealand

Ruskin Felix Consulting LLC prepared a comprehensive strategy formulation report focusing on the manuka honey pricing analysis. The report lays emphasis on the industry characteristics, fluctuations and future scope of the industry. The report analyzes the growth drivers, industry challenges, industry opportunities and business environmental analysis. This report also highlights the financial viability of the of the project by detailing the financial assessment, costing management, absorption costing, cost allocation and pricing and revenue computation. 

Manuka honey is made from the nectar of the manuka tree and is only produced in Australia and New Zealand. The key active ingredient in Manuka honey is methylglyoxal. This is an antibacterial organic compound that can be used for both medicine and everyday health benefits. Consumer’s changing lifestyle, rising health concerns, increasing healthcare costs, and growing preference for a fit and active lifestyle are the key factors driving the demand for the manuka honey.

Manuka honey is making a comeback in the wellness world, and for legitimate reason. Manuka honey is high in vitamins, nutrients, amino acids, and minerals, all of which aid in skin protection and renewal. It’s utilized in lotions, gels, perfumes, foundations, and mascara, to mention a few applications. Furthermore, it has health benefits such as strengthening the immune system, avoiding oral infections, speeding up the healing process, and stimulating the respiratory system, all of which contribute to the demand for Manuka honey. The rich flavor of Manuka honey, as well as its expanded uses as a table sugar substitute, are driving the market forward. 

The manuka honey market in North America is expected to grow at the highest CAGR during the forecast period. Rapid growth in the snacking needs of children and the surge in the consumption of nutrient enriched food is fueling the growth of manuka honey market in North America. The manuka honey market was valued at US$ 741.69 million in 2019 and is projected to reach US$ 1,238.15 million by 2028; it is expected to grow at a CAGR of 5.9% from 2020 to 2028. 

The growth drivers for manuka honey are as follows:

  • Increase in number of health-conscious individuals worldwide.
  • Antibacterial properties.
  • Therapeutic properties.
  • Usage in beauty products.
  • Rise in e-commerce contributing to manuka honey sales.

Comprehensive Market Research Report – Water features and Gardening – GCC Countries

Ruskin Felix Consulting LLC prepared a research and business strategy report based on the water features and gardening marketing in GCC countries. The research aims at analyzing demand of the product segments Fountains, Water features, Landscaping and Gardening as an industry in the GCC countries by collecting personal data and analyzing key personnel in the industry and related industry to understand scope, opportunities and challenges in the industry. The research will also look at the Product mix that is best suited for each product segment and focus on the same based on metrics and data acquired by the market. It covers in very detail the aspects of online sales, trends, interest and demand patterns for the product focus and shows even search trends, and demand in GCC and major regions across the same.

The overall fountain features industry is primarily used for commercial purposes and tourism attractions to be created. Resorts and smaller hotels are looking for such installations as well. The overall demand of water features and fountains is very less when used for personal use. Residential real estate projects are also a common hotspot and demand niche for this industry. This also includes gardening products and landscaping potentials for the same in all GCC countries. The countries also have a free migration policy and thus always motivates foreigners to permanently shift into the country also due the tax cuts and haven that these countries are.

Landscaping and gardening are an industry that has been booming in the past 10 years in GCC, with various competitors at all levels of operations, the industry is growing at a CAGR 17% YOY. The demand for such products is also high in the lower price range among residence owners and homeowners including builders, real estate projects, and tourism industry. The level of interest for gardening products in retail customers among all GCC countries varies based on the income group in the retail segment.

Artificial water features compose a major section and percentage of the tourist attractions in UAE. Other GCC countries like Saudi Arabia are catching up to the trend, where countries like Oman, and Qatar are way behind in the demand for such features. The differentiating factor in such water features is the design and utility of the water feature. Such features have a range of products and designs for the customer to choose from and are usually complex in design. Innovations in water technology, light technology and overall efficiency of such features can help a company to price their products more effectively in the market and gain market share.

The overall view of industry is viable however due to the pandemic substantial challenges are seen in the stalled projects and lack of demand, however with a good product mix, the company will be able to create a market share in the industry and develop further in the product niches of Water features, fountains and landscaping, gardening. 

  • Fountains and water features – Due to the COVID-19, the slowdown in tourism and stalling of many real estate projects will slow down the demand in these products. Thus, a B2B approach to sales will be profitable while focusing on good running projects and lower focus on online retail market.
  • Landscaping and gardening products – High potential of the gardening products and small-scale landscaping services in many countries with lower competition can prove very profitable. Online presence in this can also be made.

Comprehensive Market Feasibility Study – Solar Ac-Hybrid – South Africa

Ruskin Felix Consulting LLC created a strategy and market feasibility study based on the solar AC – Hybrids for South Africa. The report was based on the present value customer viability. The report highlights the assessment of traditional and hybrid solar power AC usage profitability, cost assessment and market assessment. 

The calculations have shown that there will be a significant positive impact if the customer chooses to go for the Solar AC based hybrid system as the net present value of cash flows will be significantly higher in comparison to the existing cost of electricity and lack of efficiency that the existing ACs have in the geographic location. This holds true for other products of Tosca as well and thus a substantial advantage can be given to the end user for the same. Use of the government grant can be used to order the kits in bulk from the Tosca and then be used to increase the margins of the company. An increase in the installation and kit price can also be looked at to increase the expected sales revenue and turnover. 

Focus Market (Target): The market is very focused on the BTU 18000 version so that should be the product focus in different variants for the company as well. This should be done as the variant involves 63% of all sales in the region. Hybrid systems will also add further add value to the customers because of the water heating facility as well. Large custom orders like in schools and hospitals should be done for the Central cooling versions of the 36000BTU and 48000 BTU.

The market is ripe for such a product as the efficiency and SEER rating of most ACs in the region are very low and thus this will provide as a very good product for the market. For the price sensitive customers, it is to be expressly stated to them that the increased price differential will be set off by the savings in energy costs in the first year itself and hence will be extremely useful and profitable for the future.

Comprehensive Feasibility Study and Execution Plan – La Colombe

Ruskin Felix Consulting LLC partnered and prepared a report analyzing the coffee industry and preparing a comprehensive study on the competitors. One of the major competitors that was focused upon was La Colombe. We tried to help by explaining the company analysis, store availability, their unique strategy, sales analysis, the coffee product segmentation, segmentation based on distribution channel, coffee consumption and highlights related to the coffee industry. This report was thoroughly detailed, and each section was analyzed carefully.

La Colombe (www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants and retailers around the world. In addition, the company owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Washington, D.C. and Los Angeles – with additional locations and new markets scheduled to open in 2019. The company has also made headlines in the ready-to-drink business with its DRAFT LATTE – the world’s first-ever textured iced latte. 

The whole ready-to-drink coffee sector has annual sales of $4.1 billion 1 and is increasing at a rate of 12% across all channels. La Colombe’s ready-to-drink beverages are growing at a rate of 130 percent in the grocery channel. The multi-serve segment is growing at twice the rate of the overall category, demonstrating that customers want ready-to-drink options for their at-home needs. Draft Latte has gained over 55,000 points of distribution nationwide and has achieved more than 51% ACV.

La Colombe’s Unique Strategy – Getting Reviews Lift from Gift Card Incentives: Offering a review reward was one technique La Colombe employed to more than quadruple its review collecting. According to Power Reviews study, nearly three-quarters of consumers (73%) would be inspired to submit a review if they were given a reward. Offering a review bonus was one approach employed by La Colombe to more than quadruple their review collecting. During July and August, the company increased its review volume by 82%, and between July and September, it increased by 310%. This was significant since it allowed the organization to obtain many new evaluations in time for the holiday buying season.

La Colombe also uses feedback from customers to improve its user experience and web design. When several evaluations revealed that customers were having trouble choosing the proper roast level, the team recognized that the roast-level labelling in the product descriptions was not obvious. As a result, La Colombe’s web team re-calibrated its roast ranges on its website to better fit with consumer wants, needs, and expectations, with a specially designed red header under each product clearly stating its roast degree. According to Liz Cornell, La Colombe’s User Experience Lead, obtaining this insight via user-generated content was a more direct and cost-effective way to find potential for improvement than organizing focus groups and meeting with an independent digital firm once a week.

Comprehensive Feasibility Study and Execution Plan – Celebrand

Ruskin Felix Consulting LLC prepared a comprehensive feasibility study and execution plan to understand the money remittance business. We tried to prepare a report focusing on the executive summary, business overview, the industry characteristics, fluctuations and future scope highlighting the market dynamics, industry challenges, growth drivers, industry opportunities and total available market, serviceable available market and service obtainable market. We provided insights on the business model, business analysis, development approach, and focused on the financial viability of the business. 

The project aims to develop a money exchange platform that will facilitate easy, comfortable and fast transfer of currency from the Sudanese diaspora in the U.S.S and vice-versa. The money exchange situation between the U.S.S. and Sudan is currently at a standstill, with only a few major money exchanges like Western Union operating in the field. The business aims to create an efficient system for the timely transfer of currency. It is also very costly for money transfer especially with smaller amounts, which makes it difficult for the Sudanese population to transfer money efficiently. With respect to Sudan, there is an added concern about security. Thus, this project aims to satisfy these needs by providing safe and secure transactions with utmost flexibility and convenience with an integrated online digital platform. The main operating base will be Maryland, US with a goal to operate in other states across the United States as well.

The usual money transfer/remittance process has three steps:

  • The migrant sender pays the remittance to the sending agent using cash, check, money order, credit card, debit card, or a debit instruction sent by e-mail, phone, or through the internet.
  • The sending agency instructs its agent in the recipient’s country to deliver the remittance.
  • The paying agent makes the payment to the beneficiary. 

This company follows a business model that focuses on the Sudanese population in the United States. A few challenges may arise when transferring money to Sudan to assist the Sudanese community, including high transaction fees, low-tech access, and low remittance amounts. As the trend is to go digital, operating entirely online would be advantageous. With increasing pressure to reduce transaction fees and restrictions on increasing FX charges, large corporations such as Western Union are focusing more on small businesses, offering innovative tools such as hedging and marketplaces for customers to connect. Its network’s 500,000 branches hamper its ability to respond to cheaper electronic transfer services.

The business can be successful if a phase wise approach is taken to expand the business. The initial focus of the business on the Sudanese market can be a good initial approach however due to the lack of turnover and high number of competitors, it will be hard for the business to sustain with focus only on one country. The company should apply the phase wise business expansion stated herein and move towards a multi-currency and multi-currency money transmitting company with high value of tech integration to compete with the modern players in the field. The company should also look at creating a payment gateway at a later stage post the 5-7 years of operations as that will unlock value additionally for the Business.

At a valuation of close to $15 Million, the company can be profitable given the initial cash burn of the company is funded through investors or structured Debt. Key elements to factor in include the compliance requirements, AML policies, FATF guidelines, licensing procedures and KYC norms for money transmitting globally.

Comprehensive Feasibility Study – Money Remittance Business

Ruskin Felix Consulting LLC prepared a comprehensive feasibility study and execution plan to understand the money remittance business. We tried to prepare a report focusing on the executive summary, business overview, the industry characteristics, fluctuations and future scope highlighting the market dynamics, industry challenges, growth drivers, industry opportunities and total available market, serviceable available market and service obtainable market. We provided insights on the business model, business analysis, development approach, and focused on the financial viability of the business. 

The project aims to develop a money exchange platform that will facilitate easy, comfortable and fast transfer of currency from the Sudanese diaspora in the U.S.S and vice-versa. The money exchange situation between the U.S.S. and Sudan is currently at a standstill, with only a few major money exchanges like Western Union operating in the field. The business aims to create an efficient system for the timely transfer of currency. It is also very costly for money transfer especially with smaller amounts, which makes it difficult for the Sudanese population to transfer money efficiently. With respect to Sudan, there is an added concern about security. Thus, this project aims to satisfy these needs by providing safe and secure transactions with utmost flexibility and convenience with an integrated online digital platform. The main operating base will be Maryland, US with a goal to operate in other states across the United States as well.

The usual money transfer/remittance process has three steps:

  • The migrant sender pays the remittance to the sending agent using cash, check, money order, credit card, debit card, or a debit instruction sent by e-mail, phone, or through the internet.
  • The sending agency instructs its agent in the recipient’s country to deliver the remittance.
  • The paying agent makes the payment to the beneficiary. 

This company follows a business model that focuses on the Sudanese population in the United States. A few challenges may arise when transferring money to Sudan to assist the Sudanese community, including high transaction fees, low-tech access, and low remittance amounts. As the trend is to go digital, operating entirely online would be advantageous. With increasing pressure to reduce transaction fees and restrictions on increasing FX charges, large corporations such as Western Union are focusing more on small businesses, offering innovative tools such as hedging and marketplaces for customers to connect. Its network’s 500,000 branches hamper its ability to respond to cheaper electronic transfer services.

The business can be successful if a phase wise approach is taken to expand the business. The initial focus of the business on the Sudanese market can be a good initial approach however due to the lack of turnover and high number of competitors, it will be hard for the business to sustain with focus only on one country. The company should apply the phase wise business expansion stated herein and move towards a multi-currency and multi-currency money transmitting company with high value of tech integration to compete with the modern players in the field. The company should also look at creating a payment gateway at a later stage post the 5-7 years of operations as that will unlock value additionally for the Business.

At a valuation of close to $15 Million, the company can be profitable given the initial cash burn of the company is funded through investors or structured Debt. Key elements to factor in include the compliance requirements, AML policies, FATF guidelines, licensing procedures and KYC norms for money transmitting globally.

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