Feasibitly & Viability Study

Comprehensive Valuation Report – Forefront Protection group – Australia

Ruskin Felix Consulting LLC partnered with Jay Lark – a security services company, to understand the financial viability and the valuation of the company. The report highlights the services revenue bifurcation, and NPV of future cash flows. This report also highlights a comprehensive business assessment, industry details and the trend analysis. To understand the financial projections of the company, the report also sheds light on the revenue assessment, revenue projection, cost assessment, and cost projection. The report also sheds light on the financial metrics to value the company by analyzing the enterprise value. 

The security industry in Australia generates around $6 billion in revenue. There are in excess of 6000 security businesses around the country, with over 54 000 workers. The sector includes several major companies as well as many smaller operators. It is not uncommon for several the smaller operators in the industry to have commenced as security guards themselves. QLD, NSW and VIC account for approximately 78.8% of industry revenue due to higher population and business numbers While the sector accounts for only around 0.5% of total employment and 0.4% of businesses.

In Australia, the security industry has consistently represented more than 2% of requests for assistance involving a workplace dispute lodged with the FWO in Australia. In the 2015-16 financial year, at the time the compliance activity component of the Inquiry commenced, the security sector was ranked ninth highest in terms of workplace disputes requiring FWO intervention. The most common age group lodging requests for assistance with the FWO in the security industry is the 40 – 49 age cohort (28.7%).  

The Overall Valuation of the company from a 5 year forward EV based perspective is A$ 525,432. For purposes of Negotiation, the firm should be valued in the following range: Value of Firm Range: A$ 400,000 – A$ 600,000.

As per our information the company is looking for an investor to acquire 50% of the company. In that regard, the company’s 50% should be valued at approx. $262,000. This will also ensure that the company will have adequate cash flows to fund operations through it reserves for a period of 1.8 Years. This will ensure that the long-term profitability and growth of value in the company. It is to be noted that this valuation ignores the positive effect of landing a tender that the company avails to and only looks at linear growth of revenues through systematic scaling. This could provide very high value to the investor and help the company in future expansion as well.

By way of computation, the value of the company after license and Post COVID on a 5 Year Forward Valuation is $525k and such valuation ranges as stated should be used to sell any stake in the company.

Comprehensive Valuation Report – Globalfy

Ruskin Felix Consulting LLC partnered with Globalfy to prepare a comprehensive valuation report. The report highlights the financial viability of the project by laying emphasis on the business risk, credit risk, competition risk while also analyzing the projections. The infrastructure outlay forms a significant part of the report. To understand how financially viable the project is, we have highlighted the revenue segmentation and the past financials of the company. The financial metrics further helps to understand the NPV analysis, and the FCFF computation. 

Some of the key risks associated with this type of business are as follows:

  • Consistency of order pipeline.
  • Low Profitability Margins
  • Various Intrinsic KPI factors for business
  • Relatively high competition

A higher level of risk is associated with the entertainment, production and media industry where the overall value of firms is harder to predict. Also Hit and miss projects are higher as number of clients to be attained is dependent on high cost of acquisition with low churn rate. The industry has an extremely focused and high competition-based operation metrics and one or a series of failed/unsuccessful projects can heavily jeopardize future operations and production pipeline. Thus, the overall industry and target Equity Cost of Capital used for discounting FCFFs is taken as 10%. The company also runs the risk of defaults, delays and issues arising from contracted and planned revenues in cases where the business operations will not pan out as planned and projected. The delay and non-payment of revenues by clients is also to be accommodated in the overall business risk of the company. This may adversely affect the cash flows of the leading to cutbacks, execution delays and layoffs. 

The overall valuation of the company is based on 4 valuation methods and is computed based on the weighted average of the valuation methods. The overall valuation of the company is $983.5K on a 5 Year forward basis. The methods used to compute the value of the company are:

  • PE multiple of Net Profit (CY)
  • Revenue Multiple on CY Revenue
  • Overall Project NPV Valuation (DCF)
  • Terminal Value Method

Due to the significance of overall net cash flows in present value from investor’s perspective, we have used the ratio of 30% valuation for it, thereby providing the investor a higher assured returns during the period of the investment.

The range of valuation for the business is computed at: $885k to $1.08 Million

It is to be noted that this value is based on the projections and assumptions made for the valuation and may significantly differ during real operations due to the overall business and industry risk.

The company is a viable investment due to its assured structured cash flows and growth potential at a valuation of $983k.

Comprehensive Market Research – USA Beverages Industry

Ruskin Felix Consulting LLC created a comprehensive research and strategy report based on the Beverages industry. The reports sheds light on the overall industry analysis, market size and technical analysis which comprises of the certification analysis, calorific value analysis and sugar content analysis. The report consists of a detailed research based on the behavior and trends of consumers – behavior shifts, trend analysis, competitive analysis, and opportunity analysis. The report highlights the e-commerce strategy, B2C sales approach, and the execution plan of the project. The report lays emphasis on the business model and the brand positioning of the company.

Sales of major beverage categories are expected to grow from $150 billion to more than $160 billion by the end of 2020, according to a new report titled U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era by Packaged Facts, a leading market research firm and division of MarketResearch.com. Most packaged beverage categories are mature, but there are still growth opportunities for companies that focus on product innovation, appeal to shifting consumer preferences, and successfully navigate market changes associated with the COVID-19 pandemic.

Over the past 2 years, the pandemic has changed the way consumers shop, socialize, entertain as well as the types of foods and beverages they consume. Although vaccines have been developed and are in distribution, the pandemic is affecting beverage trends and overall health and wellness.

From soft drinks and fruit juices to diet beverages and alcohol, the United States’ beverage market is, indeed, a profitable one. The success of the industry is illustrated by the nation’s extensive consumption of alcoholic and non-alcoholic beverages. Current estimates value the U.S. beverage market at an impressive $146 billion.

Globally, 57% of consumers report being more concerned about their immunity as a result of COVID-19. As consumers strive to enhance their immunity, they are becoming more knowledgeable about how the human microbiome supports the immune system and overall wellbeing. Products containing probiotics, prebiotics and postbiotics can benefit the microbiome and are already gaining momentum in the marketplace.

Some of the changing trend for various health sectors are as follows:

  • Plant based beverages is the most popular trend in the beverage industry today and has tremendous opportunity. More and more brands are coming up with plant-based alternatives as part of the product portfolio with the rise in veganism.
  • Juice cleanses are old school and should be replaced with beverages with low-calorie and zero calorie drinks and smoothies with popular flavors such as strawberry, mango, vanilla, chocolate etc. Tea and fruit infused beverages should also be considered while developing a new drink for the weight management ND Metabolic health segment.
  • With rising stress and focus on emotional well-being, this segment has tremendous opportunity. More and more people are leaning towards CBD based drinks and oils to help with their insomnia, anxiety and other illness. Some popular choices of beverages in this category are CBD infused coffee, oils, sparkling water, soda, syrup and shots.
  • With an increased focus on personal health and immunity after the collapse of health policies across the world due to COVID, the company should look at focusing on making immunity-based drinks focused on organically bettering the internal immune system of the consumer.

Based on the report, there are a few product recommendations that have been highlighted and emphasized on:

  • Probiotic beverages – To focus on Probiotics in the form of soda as it has lesser existing competition than diary-based probiotics and has a very high appeal to the millennials due to their inclination towards sugary sodas.
  • Wellness shots – More and more brands are focusing on ancient medicinal and apoptogenic ingredients in wellness shots and we recommend this company do the same. Ingredients like apoptogenic.
  • Plant-based milk – We recommend creating plant-based coffee beverages, smoothies, or desserts for this category as the milk category is already crowded with existing competition.
  • Weight management beverages – Low calorie and Zero sugar drinks are also another option to consider
  • Sports and energy drinks – The energy and sports drink market is very saturated and has many top players already existing in the market. Any new entry in the market will have to come with a huge marketing budget and celebrity endorsements to be successful.
  • CBD beverages – Some recommendations for products in this category would be to create CBD infused water, CBD infused soda, CBD infused coffee, and CBD infused shots.
  • Mocktails and cocktails – Low content alcoholic drinks in sustainable packaging like glass.
  • Juices – An exciting innovation being seen in North America is caffeinated fruit juice, where fruit juice is infused with cold brew coffee. This is another arm of the functional energy drink category, tapping into the demand from health-conscious consumers.

Comprehensive Market Feasibility Study – Solar Ac-Hybrid – South Africa

Ruskin Felix Consulting LLC created a strategy and market feasibility study based on the solar AC – Hybrids for South Africa. The report was based on the present value customer viability. The report highlights the assessment of traditional and hybrid solar power AC usage profitability, cost assessment and market assessment. 

The calculations have shown that there will be a significant positive impact if the customer chooses to go for the Solar AC based hybrid system as the net present value of cash flows will be significantly higher in comparison to the existing cost of electricity and lack of efficiency that the existing ACs have in the geographic location. This holds true for other products of Tosca as well and thus a substantial advantage can be given to the end user for the same. Use of the government grant can be used to order the kits in bulk from the Tosca and then be used to increase the margins of the company. An increase in the installation and kit price can also be looked at to increase the expected sales revenue and turnover. 

Focus Market (Target): The market is very focused on the BTU 18000 version so that should be the product focus in different variants for the company as well. This should be done as the variant involves 63% of all sales in the region. Hybrid systems will also add further add value to the customers because of the water heating facility as well. Large custom orders like in schools and hospitals should be done for the Central cooling versions of the 36000BTU and 48000 BTU.

The market is ripe for such a product as the efficiency and SEER rating of most ACs in the region are very low and thus this will provide as a very good product for the market. For the price sensitive customers, it is to be expressly stated to them that the increased price differential will be set off by the savings in energy costs in the first year itself and hence will be extremely useful and profitable for the future.

Comprehensive Feasibility Study and Execution Plan – La Colombe

Ruskin Felix Consulting LLC partnered and prepared a report analyzing the coffee industry and preparing a comprehensive study on the competitors. One of the major competitors that was focused upon was La Colombe. We tried to help by explaining the company analysis, store availability, their unique strategy, sales analysis, the coffee product segmentation, segmentation based on distribution channel, coffee consumption and highlights related to the coffee industry. This report was thoroughly detailed, and each section was analyzed carefully.

La Colombe (www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants and retailers around the world. In addition, the company owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Washington, D.C. and Los Angeles – with additional locations and new markets scheduled to open in 2019. The company has also made headlines in the ready-to-drink business with its DRAFT LATTE – the world’s first-ever textured iced latte. 

The whole ready-to-drink coffee sector has annual sales of $4.1 billion 1 and is increasing at a rate of 12% across all channels. La Colombe’s ready-to-drink beverages are growing at a rate of 130 percent in the grocery channel. The multi-serve segment is growing at twice the rate of the overall category, demonstrating that customers want ready-to-drink options for their at-home needs. Draft Latte has gained over 55,000 points of distribution nationwide and has achieved more than 51% ACV.

La Colombe’s Unique Strategy – Getting Reviews Lift from Gift Card Incentives: Offering a review reward was one technique La Colombe employed to more than quadruple its review collecting. According to Power Reviews study, nearly three-quarters of consumers (73%) would be inspired to submit a review if they were given a reward. Offering a review bonus was one approach employed by La Colombe to more than quadruple their review collecting. During July and August, the company increased its review volume by 82%, and between July and September, it increased by 310%. This was significant since it allowed the organization to obtain many new evaluations in time for the holiday buying season.

La Colombe also uses feedback from customers to improve its user experience and web design. When several evaluations revealed that customers were having trouble choosing the proper roast level, the team recognized that the roast-level labelling in the product descriptions was not obvious. As a result, La Colombe’s web team re-calibrated its roast ranges on its website to better fit with consumer wants, needs, and expectations, with a specially designed red header under each product clearly stating its roast degree. According to Liz Cornell, La Colombe’s User Experience Lead, obtaining this insight via user-generated content was a more direct and cost-effective way to find potential for improvement than organizing focus groups and meeting with an independent digital firm once a week.

Comprehensive Feasibility Study – Money Remittance Business

Ruskin Felix Consulting LLC prepared a comprehensive feasibility study and execution plan to understand the money remittance business. We tried to prepare a report focusing on the executive summary, business overview, the industry characteristics, fluctuations and future scope highlighting the market dynamics, industry challenges, growth drivers, industry opportunities and total available market, serviceable available market and service obtainable market. We provided insights on the business model, business analysis, development approach, and focused on the financial viability of the business. 

The project aims to develop a money exchange platform that will facilitate easy, comfortable and fast transfer of currency from the Sudanese diaspora in the U.S.S and vice-versa. The money exchange situation between the U.S.S. and Sudan is currently at a standstill, with only a few major money exchanges like Western Union operating in the field. The business aims to create an efficient system for the timely transfer of currency. It is also very costly for money transfer especially with smaller amounts, which makes it difficult for the Sudanese population to transfer money efficiently. With respect to Sudan, there is an added concern about security. Thus, this project aims to satisfy these needs by providing safe and secure transactions with utmost flexibility and convenience with an integrated online digital platform. The main operating base will be Maryland, US with a goal to operate in other states across the United States as well.

The usual money transfer/remittance process has three steps:

  • The migrant sender pays the remittance to the sending agent using cash, check, money order, credit card, debit card, or a debit instruction sent by e-mail, phone, or through the internet.
  • The sending agency instructs its agent in the recipient’s country to deliver the remittance.
  • The paying agent makes the payment to the beneficiary. 

This company follows a business model that focuses on the Sudanese population in the United States. A few challenges may arise when transferring money to Sudan to assist the Sudanese community, including high transaction fees, low-tech access, and low remittance amounts. As the trend is to go digital, operating entirely online would be advantageous. With increasing pressure to reduce transaction fees and restrictions on increasing FX charges, large corporations such as Western Union are focusing more on small businesses, offering innovative tools such as hedging and marketplaces for customers to connect. Its network’s 500,000 branches hamper its ability to respond to cheaper electronic transfer services.

The business can be successful if a phase wise approach is taken to expand the business. The initial focus of the business on the Sudanese market can be a good initial approach however due to the lack of turnover and high number of competitors, it will be hard for the business to sustain with focus only on one country. The company should apply the phase wise business expansion stated herein and move towards a multi-currency and multi-currency money transmitting company with high value of tech integration to compete with the modern players in the field. The company should also look at creating a payment gateway at a later stage post the 5-7 years of operations as that will unlock value additionally for the Business.

At a valuation of close to $15 Million, the company can be profitable given the initial cash burn of the company is funded through investors or structured Debt. Key elements to factor in include the compliance requirements, AML policies, FATF guidelines, licensing procedures and KYC norms for money transmitting globally.

Elemantra Enterprises – Investor Documentation

Ruskin Felix Consulting partnered with Elemantra Enterprises to create a comprehensive business plan and strategy report. We helped them to understand the industry overview, market capitalization, market segmentation, fluctuations in the industry and the future scope, growth drivers, industry challenges, industry opportunities, market entry strategies, total available market, serviceable available market, service obtainable market, and the financial viability of the business which includes the cost, revenue, and cash flow assessment. 

Elemantra Enterprises is a social enterprise in the WASH sector (water, sanitation, hygiene and waste management). We aim to provide cost-effective equipment and solutions to reduce, reuse, recycle and help in managing waste of different kinds. Elemantra began operations in March 2013 with the objective to offer equipment and solutions for sanitation, hygiene – especially menstrual hygiene – and domestic hazardous waste-management.

Elemantra would undertake sanitary pad incinerator installation projects for Schools, Corporates, and Government offices in India. The product line would be constantly updated to provide new technology which could give better performance and help in reducing secondary infections and reduce pollution. The company also has plans to create partnerships with other international hygiene solution providers to increase its product offerings for clients, India’s first aggregator of Sanitation products.  Their unique range of products include equipment and technologies for the management and mitigation of menstrual waste and women’s hygiene, municipal solid waste, bio-medical waste, food waste, agro and forestry waste. The future products in pipeline include the sanitary pad vending machine, bio-medical waste indicator, smart – self sorting bins, and plastic waste shredders and grinders. 

The company will also be focusing on CSR initiatives of various corporates to find women health and hygiene as a focused campaign. These avenues will be key to the success of the business as a single corporate client may result in various machine orders for each of their offices. The same aspect will be tapped into for Co-op Housing societies as well and social awareness will be key to the company’s underlying campaign. The company will also target corporates looking to initiative CSR campaigns in the sanitation space and collaborate with them to increase their client base and brand visibility. Elemantra will also advertise their products on the GeM (Government e-Market Place). 

The overall funds to be raised by the company are INR 4.34 Crores. This includes the Pre-development cost of the project as well. The current valuation of the company is on a post-Op basis, the overall Value assessed includes the NPV based return at 75% weightage as this return metric is usually the most conservative as it computes valuation on a free cash flows basis. The valuation of the company is thus assessed at INR 13.74 Crores. At a 15% deviation range. The valuation range is between INR 11.68 Crores and INR 15.8 Crores. 

Considering the business’s valuation, the business has very high potential due to the scalability and business model the business has. As a result, the business should raise an amount of INR 12 – 20 Crore to cover the net cash flow that the company is expected to utilize in the first three years of the business’s operations.

MicroCredit Lending – Investor Documentation – Columbia

Ruskin Felix consulting LLC partnered with Globzen to help them with a comprehensive strategy report and to understand the cryptocurrency industry, global industry, demand assessment, risk assessment, product strategy, product timeline, product design, initial coin offering, global positioning, procedure and issuing ICOs, blockchain technology for their new product. RF Consulting helped Globzen to understand business opportunities and the financial viability of their product. Along with that, we created the investor documentation and assisted them in understanding the exchanges and trading platforms of cryptocurrency. 

Globzen is a new generation social media platform that aims to outdo “hate speech, fake news, and discrimination” in social interactions. they promise radical transparency in handling personal data and algorithmic processes in their network. They commit to providing clear and legible terms of usage at the outset and whenever there are changes. This case is based on the integration of social media, e-commerce and cryptocurrency. 

Globzen offers a marketplace feature which is designed for both individuals and businesses, and third-party sellers to sell products and services to buyers/users. Globzen coins for trade opportunity on the marketplace. The features of Globzen platform are unique and interface is user friendly, so that a new user can also become familiar with the features in one go. 

The overall rollout for testing took place in 2021 on the existing users for the social media platform. During that time, the complete procedure and due diligence was initiated for the crypto currency by the company and e-commerce was only in its development phase. The second phase focused on building the user base of the social media platform and using that platform to launch the cryptocurrency that has been registered. The company plans to get into the testing phase for the e-commerce Platform in 2022 during which existing users from the platform will be using it. The phase 3 focused on creating awareness, integrating the cryptocurrency with the marketplace and promoting trading of the crypto using the social media platform while increasing the userbase there. The final phase involved the successful and seamless integration of the e-commerce and social media platform and using the cryptocurrency for transactions in the portal and increase the tradability of the crypto among other alternative coins.

The plan consisted of initially engaging with users on the social media platform and building user numbers. From 2021 onwards, the users were motivated to engage with the site by distribution of their cryptocurrency on levels of their engagement with the website – globzen.com.

Al-Bidayer Holdings – Investor Documentation

Ruskin Felix Consulting LLC created a market research report and business plan for Al-bidayer Holdings, UAE to understand the Cloud kitchen industry in UAE. The report consisted of an industry overview, food consumption patterns, market segmentation, total available market, serviceable available market, service obtainable market, product mix assessment, target market, qualitative analysis and assessment, geographical assessment, and location assessment. We helped in understanding the financial viability of the plan by providing insights on the cost, revenue, and project viability assessment. 

Cloud Kitchens also known as ‘dark kitchens’ is a concept with delivery only and no dine-in facility helping restaurants sell food at low costs and in a time-efficient way. They enable restaurants to overcome the disadvantages tied to a traditional storefront thereby reducing operational costs. Cloud kitchens are expanding rapidly in the F&B market in UAE where the food delivery sector is expected to grow at a rate of 6% annually over the next five years. The global food delivery market is expected to grow 10 times over the next 10 years and is estimated to be at $365 billion by 2030. According to the latest Redseer Consulting report, this sector is expected to have a 16% share of the total online food industry by 2023.

The global cloud kitchen market size was valued at $105 billion in 2019 and is estimated to reach $215.5 billion by 2027 with a CAGR of 12.0% from 2022 to 2027. The Total market size has also been affected by the COVID-19 pandemic; however, market demand has boosted back from earlier levels and reached much higher order levels. Cloud kitchens are also known as dark or shared kitchens. Cloud kitchens are delivery-only kitchens, which can be owned by a brand or third party working with various brands. Brands that are using cloud kitchens can also operate virtual restaurants or brick-and-mortar restaurants.

KaaS (Kitchen as a service): besides creating and running their brands, the model of renting out spaces or services of a kitchen for other brands to effectively come and use the spaces is a highly lucrative concept. Due to the bundle of services offered in the Kitchen as a Service model, and the advantages of the same, many brands will love to come and work with the company to deliver. This can be rented out as the whole Space (Rentals) or Kitchens Services (Profit sharing model). It is to be noted that Cloud Kitchens is more a real estate business than a food services business. 

NPV for the project cash flows for 5 years is AED 11.29 million. This shows that the project is feasible and can generate high value for the company in the long run. The valuation of the company from a PE-based multiple of 10 will be about $112 million. We have also provided the Year-on Year valuation based on a cash flow-based multiple in sync with the competition valuations to assess how the valuation will increase with time. 

The overall valuation has been computed on the expected number of kitchens being opened on an annual basis. We have also accounted for an increase in the NPAT per store year-on-year. The discounting factor for computing the present value of future net cash flows is 8%. With a 5 Year forward PE Multiple of 10, the valuation of the overall business with the expected pattern of kitchen locations is AED 261.88 million.

Wooths – Comprehensive Investor Documentation

Ruskin Felix Consulting partnered with Wooths – on-demand private work booths to create a comprehensive business plan and strategy report by analyzing the project, global assessment, overall industry, total available market, serviceable available market, service obtainable market, product analysis, and understanding of the financial viability of the project by providing insights on cost assessment and the valuation metrics of the company.

Wooth helps you access work pods and meeting rooms that allow the working population to access quiet private workspaces on demand whenever they need it, all over the city: malls, hotels, coffee shops, metro stations and other convenient locations. They are completely soundproof pods and Wi-Fi enabled and available on an hourly basis. Wooth unlocks productivity throughout the city by unlocking workspaces that come in various formats depending on your need. The app allows you to book four types of workspaces: hot desks, meeting rooms, private offices, and smart work booths in spaces such as co-working, serviced offices, traditional offices, shopping centers, metro stations etc.

Wooth will partner with various businesses in the hospitality industry like cafes and hotels, which currently have only 30% occupancy due to COVID restrictions and lockdowns in various parts of the country. Other partners will be open in public places such as malls and parks, allowing customers to access work pods and hot desks in proximity to their houses. Metros and co-working companies will equally be important to Wooth’s business model.

The overall business model of utilizing free spaces across the commercial real estate to benefit from the new wave of work-from-home scenarios may play very well due to the lack of direct competitors in the field. However, the business is dependent on pricing, location and user experience and thus, those aspects should be taken care of while executing parts of the Project. The company should also focus on setting up the units in residential places to boost the average user rate per day across business models. Scalability is also an important factor. With most co-working spaces being utilized only 20-30% due to its high costs, low flexibility and distance from home factors, Wooth places itself as the best alternative for employees and freelancers across cities.

The valuation of the company is thus assessed at INR 482.83 Crores. At a 10% deviation range. The valuation range is between INR 434.55 Crores and INR 531.12 Crores. The total NPV of the FCFF for the Project is 35.38 Crores. IRR for the Project based on FCFF (Net Free Cash Flows) = 62.84%. IRR for the Project based on EBITDA (Net Earnings Excluding Capital Expenses) = 87.27%. The total Overall payback period as per the project metrics and projections is 4th Year. This is also the Year when the company will become Net Cash Flow positive with INR 13.25 Crores of Net Cash Inflow. The expected net cash burn will be INR 12.92 Crores, covered fully within 3 Years and 11 months. RFC believes the project will be very useful and will have great market potential post-COVID-19 in India.

Fractional Ownership – Real Estate Canada – Feasibility Study

Ruskin Felix Consulting LLC prepared a comprehensive feasibility study and strategy report based on the fractional ownership in real estate industry. We highlighted the product overview, product analysis, global outlook, regional outlook, value proposition and optimization, funding events, market sizing and the pricing market for the same. We focused on the feasibility of the project by building competitive advantages, providing insights on the gaps and opportunities that entail while undertaking the project. This report was aimed towards analyzing the viability of the fractional ownership company. 

A percentage of an asset is owned as a fraction. Individual shareholders purchase fractional ownership shares in the asset, sharing usage rights, income sharing, priority access, and discounted rates with them. The use advantages fractional owners enjoy are on par with those of timeshare owners. For pricey assets like planes, sports automobiles, and vacation homes, fractional ownership is a frequent investment arrangement. The key distinction between timeshare and fractional ownership is that with fractional ownership, the investor owns a portion of the title as opposed to time-based units. In the case of fractional ownership, as the asset’s value rises, so do the value of the investment’s shares.

Solreva is the modern and affordable way to buy amazing properties in destination markets, without any of the challenges that comes along with homeownership. Solreva acquires elite homes in these destination markets which they then break up into eight real estate interests. Depending on how much time a customer wants to spend in that market and how much of a home they want to purchase from 50% to 12.5% of the property.

As a fractional ownership company, it is important to understand the average amount that people would be willing to invest when they think of purchasing a luxury second home. The average wealth of a person who is planning to invest into a luxury second home is approximately $55,00,000. The average income of an individual who is planning a purchase is around $6,03,000 and a luxury second home costs approximately $23,00,000.

Although the idea of fractional ownership may be relatively new in India, it will continue to be a significant part of real estate investing. Fractional investments have gained considerable popularity on international markets like those in the United States, Canada, China, Singapore, and Hong Kong. The ability for every generation of Indians to participate in and diversify their real estate, which was previously confined through the traditional path, and most did not have the financial wherewithal to do so, is made possible by the growing popularity of fractional ownership in the real estate market.

European Space Agency

Ruskin Felix Consulting LLC prepared a strategic plan for COVID-19 response by European Space Agency (ESA), while also assessing the strategies and the current scenario. The report lays emphasis on the current COVID-19 issue and assesses the duration of impact in the long-term and short-term. A clear understanding of the behavioral aspects and the global measures taken by other agencies is highlighted in the report. The response to the current COVID-19 situation and strategies post COVID-19 is highlighted in the report. 

During the COVID-19 pandemic, all industries, worldwide, were striving to ameliorate the impact of the coronavirus pandemic. That was a particularly sensitive issue for the space activity industry, which must be proactive to safeguard the high value and influence it has on the world economy. The sector will continue to bear some significant consequences from this global crisis. Space science, its operations, missions, research practices, and so on are mostly conceived for face-to-face work. As an immediate consequence, confinement impedes efficient collaboration and forces engineers, scientists, and other personnel to work remotely. It is unprecedented for space agencies or sophisticated engineering organizations to work this way. There are security and privacy risks, as well as an ongoing process of troubleshooting that arises from a culture of face-to-face employment.

Given the COVID-19 situation, ESA was forced to temporarily scale down and even stop some of its key operations and missions, the recent four-spacecraft Cluster mission, for example. This led to a real, pressing dilemma for the upper management of the ESA and other agencies. They have taken concrete measures to minimize risks to employees, but the question is whether the measures should continue as they are or if there are ways to improve the productivity of the agency. Under the unprecedented conditions, a research-based road map that outlines potential solutions and best practices could be especially helpful. The goal of this report is to highlight and address this issue for bringing efficiency and effectiveness into existing systems and procedures.

The aim of the whole strategy is not just to prevent damage to the operations of the agency in the present and from similar epidemics in the future, but also to create an environment to sustain growth, bring in innovation and designing and assembling machines and technology. Innovation should be at the forefront of the agency and should hold the main responsibility for taking ESA to the next level. A special cell should be created for design innovation, its strategic implementation, creating technologies to monitor them. 

ESA should aim to become the agency of the future by bringing a higher sense of conviction in its operations and efficiency. The Digital etiquette of all stakeholders must be bettered to introduce more reliance and sustenance of operations during any collapse. A disaster management unit should be made to set up policies and procedures taking all aspects into account – Biohazard, Epidemics, Natural Disasters, etc. ESA should be the most prepared when it comes to its response against any odds and should have contingencies to guide itself through each storm. 

By 2025, in a short span of 5 years, ESA should demonstrate successful project completions with proper integration of technology, additive manufacturing, A controlled use of AI, and partial virtual co-working.


Ruskin Felix Consulting LLC partnered with the Succulenty to prepare a game design document which highlights the game concept, game pillars, architecture, and gameplay elements. The report also analyzes the UI/UX of the game, the mechanics, the in-game environment and the core drivers for game mechanics. The report provides a clear understanding of the interface highlighting the key aspects of the game while providing an audience assessment, overview of the gaming industry and the key aspects in gaming. The report is also focused on crypto integration and coin management. It provides a clear understanding of blockchain development while highlighting a coin supply plan. 

The game is an engagement-based gameplay with multiple modules for the community to interact and build further assets in the game through actions and engagements.

There are two primary modes in the game:

  1. Adventure (Campaign) Mode
  2. PVP Mode

There will also be a community module – Global which will enable players and participants (bystanders) to interact, build communities inside the game and visit other players assets within the globe.

The core concepts that the game is based on are:

  • Blockchain 
  • Non-Fungible Tokens 
  • Play-To-Earn 
  • Primary Token 
  • Staking

The priority for integrating with various exchanges is very high. The company should focus on integrating with as many exchange APIs as possible as that will limit the competitors and create a barrier to the entry of new entrants. This will also apply to fiat currency integrations based on the region of operations. The project will have in-platform conversion capacity with various Fiat currencies, stable coins. The Primary coin will also be listed on various exchanges, and markets for easy convertibility. These exchanges will also include exchanges like Uniswap, Coinswap, Binance, Coinbase etc. The Goal of the project will be to increase visibility and tradability to various exchanges, trading pairs and geographies.

The NFT marketplace will be integrated with the game as well as a complete web software to handle all in-game transactions. The primary use of the marketplace will be the following:

  • Buy, sell, trade and auctions for Primary Land Assets
  • Buy, sell, trade and auctions for Primary Succulenty Assets
  • Buy, sell, trade and auctions for Secondary Succulenty Assets
  • Staking of NFTs – (Land, Succies)
  • Staking of Primary Coin

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