Financial Modelling

Project – Wetra – Blockchain

Ruskin Felix Consulting LLC partnered with Wetra to prepare a whitepaper that highlights the project overview, background, opportunity, challenges and competitive analysis. The report details the solutions with respect to the channels marketplace, trade display, feedback and rating, exchange interoperability, fiat connectivity, stop-loss protection, expert portal, rewards and incentives. The report also emphasizes on the token topology which comprises of the subscription fees, token discounting, and trading fees. The report provides details of the business model, marketing and technology which is important to understand the scale of operations of the project. 

The Wetra platform provides users the ability to enjoy cryptocurrency trading based on following experts according to the expert portfolios and tips. Experts set up channels and users subscribe to the signals that allow them to trade and benefit from the knowledge of these experts. Unlike other trading platforms, the users don’t need to learn about each cryptocurrency and make their own assessments — rather they can simply trade according to the signals of the experts to get similar results. Unlike crypto index funds or algorithmic trading, the Wetra platform provides a variety of assets. Users can subscribe to multiple channels for different portfolio allocations.

The Wetra is a non-custodial platform, which means that Wetra does not hold any user funds on the platform. The traders and participants use their already existing wallets and cryptocurrency exchanges through an API connectivity that allows the Wetra platform to connect between the channel signals and the existing portfolios of the participants on the platform. This also eliminates all custodial risk from Wetra because the platform doesn’t operate as an exchange itself. Platform users get to continue with the wallets they already have, and use decentralized as well as centralized exchanges.

Wetra allows users to stay with the exchanges and wallets that the users already hold. Wetra does not carry any custodial risk, because all trades are implemented through the users’ accounts on the centralized and decentralized exchanges that they already use. Users maintain full control of their cryptocurrency assets and wallets, and simply pay monthly subscriptions for the channels they choose. The channels broadcast signals to the Wetra users, allowing them to manually or automatically execute trades that copycat the experts they follow. Wetra recruits top crypto experts to the platform by providing them an easy and direct way to create extra income. Experts receive 80% of the subscription fees, without any need for additional advertising, promotion, or creation of online products and courses. The best traders receive additional monthly rewards for their performance.

WTRA shall only be made available for purchase through its token sale or on the secondary exchange market. Wetra will create 500,000,000 (500 million) total WTRA.

Project – Survival Civilization – Blockchain

Ruskin Felix Consulting LLC partnered with the survival civilization to prepare a whitepaper that highlights the industry overview and provides us a brief of the game. The report sheds light on the business model, revenue model and the survival civilization gameplay. The report tries to explain the tokenomics, token segmentation, and the coin circulation plan. The report emphasizes on the token summary by explaining the token utility, NFT marketplace, and the gem coin utility. 

The game Survival civilization is a real-time, multiplayer and 4x strategy game (Explore, Expand, Exploit, Exterminate) set in a mirroring world. This game also has some simulation elements. It has both strategy and adventure modes. The players will start the game on their real Map based on their location preference in the signing up process. 

Their Vision is to change the narrative of Real-time strategy games completely. We plan to execute this vision by focusing on integrating the blockchain and mobile gaming industries. Their primary goal is to deliver customer satisfaction in terms of visual quality and special features in the game. They also aim to integrate this into a blockchain-based metaverse environment and thus, they want gaming to be a source of entertainment and income for everyone involved.

Survival Civilization will initially be available on iOS and Android and will be released in 2023. In this game, players will be able to implement their strategies in a highly engaging RTS-based game with resource management, a dynamic trading marketplace and socially focused overall gameplay. Players will also be able to interact with the game mechanics and earn and utilize NFTs across the game as assets and earn use and trade tokens in-game to create a self-sustaining economy.

The project will look to reward players for playing the Survival Civilization game through in-game rewards and earnings. Players who continue to stay engaged with the game and create further assets will be able to earn the $GEM coins in the game. Each level increase, up-gradation of structures, and winning the bounty will help the player earn $GEM coins. These detailed actions will be outlined in the gameplay.

These coins will then be convertible to SVIC token, which can then be used by the players for all token utilities, including but not limited to:

  • Buy and Sell Land Assets
  • Buy and Sell Secondary NFT assets and collections
  • Stake the NFT assets
  • Stake the Primary SVIC coin

Project – SolGods – Blockchain

Ruskin Felix Consulting LLC partnered with SolGods to prepare a whitepaper that highlights the SolGods platform, concept and the project summary. The report shed light on the project plan by laying emphasis on the NFT staking, Lottery system, Faction war and building bases. The report talks about the tokenomics and business model by providing details of the sources of revenue, coin distribution plan and the roadmap for the project. The report provides details of the core platform modules which comprise of the integrated P2E platform, inter-connected NFT collections and the NFT marketplace. 

The Sol Gods NFT collection is a set of NFTs that have been launched in the market to build a strong community that holds, earns, and grows through the engagement and development done on the NFTs and its Platform. The company will look to also create an exclusive NFT marketplace for itself, which will enable users to transact with the other unitholders and community for buying and selling transactions. The company also plans to launch 2 further collections, ensuring adequate flow and hype to sustain further community engagement on the Platform. The collections that have been launched are as follows:

  • SolGods
  • Fractures

Gods and Fractures can be sent to ‘meditate’ (In effect – Stake). They can be sent for 1 month, 3 months or 6 months. The more extended periods are incentivized by yielding a higher staking return rate. All Pay-outs will be made weekly – for 7 days.

There will be a lottery available to all NFT holders every week twice. All token holders will be able to buy a ticket in the same by utilizing $GOD tokens. The lottery winners will have the opportunity to earn NFTs from the other Launched collections (Bridged & Forgotten). This lottery will be conducted twice every week. The price for the ticket will be 100 $GOD token. The project will also continue to add further value additions in the lottery. Gods and Fractures go into ‘Meditation’ to earn the gaming token, $GOD. Users can pay $GOD to send Bridged on quests. Bridged will return after 5 days (25%). In return, The Bridged will have a bounty of gathered items. 

Some of the key sources of revenue for this project are as follows:

  • Digital Assets Sale – NFTs: The digital assets sale of all the NFT collections will be the initial form of revenue for the company. This will also include the overall fee being expended to develop these NFTs through missions and quests on the Platform.
  • NFT Minting Fee: NFT assets can also be created by developing and minting NFTs. To mint these NFTs, the owners would need to expend a particular value of tokens. This will be referred to as the NFT minting fee for assets.
  • Transaction Revenue – NFT Marketplace: All transactions through the NFT marketplace will be charged with a set fee of 3% a transaction fee. This value will then be put back into circulation through the liquidity pool or taken out of the overall token supply.

Comprehensive Financial Modeling Portfolio

Ruskin Felix Consulting LLC prepared a financial modeling portfolio to highlight the viability of the NFT project by emphasizing on the MVP development, Pre-development cost, user acquisition, gaming platform, NFT and the annual costs. The model also highlights the virtual token value ratio and the PVP match fees, and in-game ads revenue. The modeling portfolio sheds light on the active users of the game and the market capitalization. To understand the financial viability of the game, the model highlights the initial fee of the game, transaction revenue and the total revenue. The model also provides details on the value of the project.

The overall platform revenue consists of the initial fee, transactional fee, NFT platform fee, PVP match fee and the platform ad revenue. The total revenue of the platform is estimated at $7.7 million for 2022 and is expected to grow at an average of 419% for the next 5 years. The operating expense for the platform consists of marketing cost, admin expenses, finance expenses, legal expenses, IT expenses, development expense, R&D, office expenses, and HR cost. The total operating expense for 2022 is $3.1 million and is expected to grow at an average rate of 211% for the next five years. The capital expense of the platform consists of the pre-development cost of $0.3 million. 

The platform depicts a positive cash flow from 2022 onwards. The cash flow for 2022 is valued at $4.5 million and is expected to grow at an average rate of 388% for the next five years. The firm is valued at $6.7 billion based on the FCFF method of valuation and the projected IRR – FCFF based is valued at 1335.93%. hence the overall projected value of the company coin inclusive is estimated at $5.1 billion. 

Comprehensive Financial Model – Niks Technology Limited

Ruskin Felix Consulting LLC partnered with Niks Technology Limited to draft a prospectus which contains certain conventions, use of financial information and market data and currency of financial presentation. The prospectus also emphasizes on the objects of issue, basis for issue price and statement of possible tax benefits. The prospectus provides a detailed analysis of the industry, the business, key industry regulations and policies, history of the company and certain other corporate matters, the promoters of the company and the promoter group, and the dividend policy. The prospectus sheds light on the key financial information of the company and the financial condition and results of the company. 

They started their operations way back in the year 2014 in the name of Niks Technology Private Limited. They are an IT solution services enabling company implementing standard practices and maintaining quality services across all verticals; they are committed to deliver high quality services like Digital Marketing, Software development, mobile app development, website development, moreover they provide classroom training and certification courses to students during their summer and winter breaks. This training has been provided through online and offline mode. 

They continuously evolve their services and customize their offerings as per the need of their clients. Their evaluation team ensures adaptation of the best-of-breed tools and technologies for effective Service to their clients. Niks with its foundation pillars as Innovation, Information and Intelligence is exploring indefinitely as a Technology Service Provider and as a Training Organization. Innovator of Technologies. Their company believes in the phrase “Innovation as key to future” and they have been keeping pace with modernization in all spheres of development, and marketing, emphasis on quality & client satisfaction. 

A review of operations for the period ended April 1, 2020, to January 31, 2021, reveals the following results. The total revenue is ₹27.66 Lakhs for the period from April 01, 2020, to January 31, 2021. The revenue from operations is ₹27.66 Lakhs for the period from April 01, 2020, to January 31, 2021, which consists of sale of services, tuition fees and Govt. Subsidy Received. The total expenses excluding finance cost, depreciation and tax expenses is ₹5.98 Lakhs for the period from April 01, 2020, to January 31, 2021. The cost of operations is ₹0.23 Lakhs for the period from April 01, 2020, to January 31, 2021, which is 0.83% of total revenue.

The profit before tax is ₹20.10 Lakhs which is 72.67% of total revenue. Their profit after tax was ₹14.31 Lakhs for the for the period from April 01, 2020, to January 31, 2021, which is 51.74% of total revenue. The profit before tax increased by 4756.00% to ₹11.64 Lakhs for the financial year 2019-20 from ₹ (0.25) Lakhs for the financial year 2018-19. Their profit after tax increased by 4627.78% to ₹8.15 Lakhs for the financial year 2019-20 from ₹0.18 Lakhs for the financial year 2018-19, reflecting a net increase of ₹8.33 Lakhs. 

The net cash generated from operating activities was ₹29.18 Lakhs for the period ended January 31, 2021. The operating profit before working capital changes was ₹21.68 Lakhs for the financial year 2019-20 which was primarily adjusted against increase in trade receivables of ₹3.52 Lakhs, increase in short term loans & advances of ₹1.37 Lakhs, increase in other current assets of ₹2.11 Lakhs, increase in other current liabilities of ₹18.13 Lakhs and tax payment of ₹3.62 Lakhs.

Comprehensive Valuation Report – Forefront Protection group – Australia

Ruskin Felix Consulting LLC partnered with Jay Lark – a security services company, to understand the financial viability and the valuation of the company. The report highlights the services revenue bifurcation, and NPV of future cash flows. This report also highlights a comprehensive business assessment, industry details and the trend analysis. To understand the financial projections of the company, the report also sheds light on the revenue assessment, revenue projection, cost assessment, and cost projection. The report also sheds light on the financial metrics to value the company by analyzing the enterprise value. 

The security industry in Australia generates around $6 billion in revenue. There are in excess of 6000 security businesses around the country, with over 54 000 workers. The sector includes several major companies as well as many smaller operators. It is not uncommon for several the smaller operators in the industry to have commenced as security guards themselves. QLD, NSW and VIC account for approximately 78.8% of industry revenue due to higher population and business numbers While the sector accounts for only around 0.5% of total employment and 0.4% of businesses.

In Australia, the security industry has consistently represented more than 2% of requests for assistance involving a workplace dispute lodged with the FWO in Australia. In the 2015-16 financial year, at the time the compliance activity component of the Inquiry commenced, the security sector was ranked ninth highest in terms of workplace disputes requiring FWO intervention. The most common age group lodging requests for assistance with the FWO in the security industry is the 40 – 49 age cohort (28.7%).  

The Overall Valuation of the company from a 5 year forward EV based perspective is A$ 525,432. For purposes of Negotiation, the firm should be valued in the following range: Value of Firm Range: A$ 400,000 – A$ 600,000.

As per our information the company is looking for an investor to acquire 50% of the company. In that regard, the company’s 50% should be valued at approx. $262,000. This will also ensure that the company will have adequate cash flows to fund operations through it reserves for a period of 1.8 Years. This will ensure that the long-term profitability and growth of value in the company. It is to be noted that this valuation ignores the positive effect of landing a tender that the company avails to and only looks at linear growth of revenues through systematic scaling. This could provide very high value to the investor and help the company in future expansion as well.

By way of computation, the value of the company after license and Post COVID on a 5 Year Forward Valuation is $525k and such valuation ranges as stated should be used to sell any stake in the company.

Comprehensive Valuation Report – Globalfy

Ruskin Felix Consulting LLC partnered with Globalfy to prepare a comprehensive valuation report. The report highlights the financial viability of the project by laying emphasis on the business risk, credit risk, competition risk while also analyzing the projections. The infrastructure outlay forms a significant part of the report. To understand how financially viable the project is, we have highlighted the revenue segmentation and the past financials of the company. The financial metrics further helps to understand the NPV analysis, and the FCFF computation. 

Some of the key risks associated with this type of business are as follows:

  • Consistency of order pipeline.
  • Low Profitability Margins
  • Various Intrinsic KPI factors for business
  • Relatively high competition

A higher level of risk is associated with the entertainment, production and media industry where the overall value of firms is harder to predict. Also Hit and miss projects are higher as number of clients to be attained is dependent on high cost of acquisition with low churn rate. The industry has an extremely focused and high competition-based operation metrics and one or a series of failed/unsuccessful projects can heavily jeopardize future operations and production pipeline. Thus, the overall industry and target Equity Cost of Capital used for discounting FCFFs is taken as 10%. The company also runs the risk of defaults, delays and issues arising from contracted and planned revenues in cases where the business operations will not pan out as planned and projected. The delay and non-payment of revenues by clients is also to be accommodated in the overall business risk of the company. This may adversely affect the cash flows of the leading to cutbacks, execution delays and layoffs. 

The overall valuation of the company is based on 4 valuation methods and is computed based on the weighted average of the valuation methods. The overall valuation of the company is $983.5K on a 5 Year forward basis. The methods used to compute the value of the company are:

  • PE multiple of Net Profit (CY)
  • Revenue Multiple on CY Revenue
  • Overall Project NPV Valuation (DCF)
  • Terminal Value Method

Due to the significance of overall net cash flows in present value from investor’s perspective, we have used the ratio of 30% valuation for it, thereby providing the investor a higher assured returns during the period of the investment.

The range of valuation for the business is computed at: $885k to $1.08 Million

It is to be noted that this value is based on the projections and assumptions made for the valuation and may significantly differ during real operations due to the overall business and industry risk.

The company is a viable investment due to its assured structured cash flows and growth potential at a valuation of $983k.

Comprehensive Valuation Report – SaaS Firm

Ruskin Felix Consulting LLC partnered with a SaaS (Software as a service) company to prepare a comprehensive valuation report. The report highlights the financial viability of the project by laying emphasis on the valuation basics, valuation of the company – pre-operations, valuation of the company – post-operations, and re-evaluation of the company. To understand how financially viable the project is, we have highlighted the difference between VC and Angel valuation and the best practices to be followed for application of funds. 

Information about the company:

  • Type of Company – SaaS (Software as a service) 
  • Business of Company: Providing a Full-service Website builder (Semi-automated)
  • Avg Charge per user per month: $20 per month
  • No. of Shares: 10,000,000
  • Value of 1 share: $0.00001
  • Total Value of Company (Nominal Value) = $100

The Company being into the Technology industry will be valued separately for tax purposes and valuation of startup purposes. For accounting purposes, as per IAS 3, the company software will be valued as per the cost involved to build the asset and amortized/depreciated over the course of the usable life of the asset, after reducing any salvage value.

The software must be valued as per the term value of the asset. This will be the Net Present Value of all the Discounted Cash Flows that the company will generate over the course of its life. This term value is the present value of all future cash flows that will be generated from the company. Thus, for a startup, it will be very necessary that the management makes assumptions about the value generated from the sale of its services periodically and then discounts it with the internal cost of capital of the business. Even with no clients but a ready product, the company needs to be valued at the NPV (Net Present Value) of all future cash flows expected to arise from the Asset, considering a weighted risk factor to discount the asset further.

Normally allocation of Funds is done based on an ongoing understanding of expenses and operating costs. It is therefore an assessment that must be made by the company on a continuous basis. At an early stage the investment allocation are as follows: 40%-50% for research and development, 10%-20% for salaries, 0%-5% for bonuses, 10%-15% for HR expenses, 10%-15% for other software expense, 15%-20% for advertising and marketing expense, and 0%-5% for other expenses. 

At a later stage the investment allocation are as follows: 15%-25% for research and development, 15%-25% for salaries, 5%-10% for bonuses, 10%-15% for HR expenses, 0%-5% for other software expense, 30%-40% for advertising and marketing expense, and 10%-15% for other expenses. 

This Valuation has been taken by way of making Common Size Balance Sheets of similar business and thus are in a range of percentage instead of an overall percentage. Proper Consultation must be taken for assessment of the same. Valuation services can also be provided to you for you to gain a better understanding of which investors and type of investments to look for. 

Comprehensive Valuation Report – Shareef Corner

Ruskin Felix Consulting LLC partnered with Shareef Corner to prepare a comprehensive valuation report. The report highlights the financial viability of the project by laying emphasis on the business risk, credit risk, competition risk while also analyzing the projections. The infrastructure outlay forms a significant part of the report. To understand how financially viable the project is, we have highlighted the projected turnover and projected expenses. The financial metrics further helps to understand the NPV and IRR, payback period and the capital that is required to be raised.

Some of the key risks associated with this type of business are as follows:

  • Scalability and cost of acquisition
  • Revenue maximization practices
  • Distribution Network – Selection and Operation
  • High reliance on specific distribution KDRs

There will be a credit risk that the company will be exposed to as well if some parts of the operations are funded through debt. In such a case the assumed WACC of 10% may also change. Even with higher demand and opportunity in the market. Businesses that have focus on food products run the risk of depreciation or obsoletion of output produced in case of long-term storage. This increases the cost of warehousing as well as the need for assured demand for the output. With various players in the field, the sudden increase in competition might affect the long-term view of the business as product differentiation and distribution will be key to the operational success.

The overall valuation of the company is based on 3 valuation methods and is computed based on the weighted average of the valuation methods. The overall valuation of the company (Post Money) is SAR 2.167 billion on a 5 Year forward basis. The methods used to compute the value of the company are:

  • PE multiple of FCFF cash flows
  • Overall Project NPV Valuation – DCF Valuation
  • Terminal Value Method

The range of valuation for the business is computed at: SAR 1.95 billion to SAR 2.38 billion.

It is to be noted that this value is based on the projections and assumptions made for the valuation and may significantly differ during real operations due to the overall business and industry risk. The Pre-money Valuation of the business is SAR 452 million based on 2021 Earnings Multiple basis at a 42X PE Ratio.

For an investment of SAR 30 million, the investor should get 6.64% of the overall company at the above-mentioned valuation range – Pre money and should look to gain an IRR of 225% on investment.

The company is a viable investment due to its assured structured cash flows and growth potential at a valuation of SAR 2.167 billion with a healthy business and asset flow with existing distribution contracts. 

Comprehensive Valuation Report – Black Orchard Farming

Ruskin Felix Consulting LLC partnered with Black Orchard Farming to prepare a comprehensive valuation report. The report highlights the financial viability of the project by laying emphasis on the business risk, credit risk, competition risk while also analyzing the projections. The infrastructure outlay forms a significant part of the report. To understand how financially viable the project is, we have highlighted the revenue segmentation, projected revenue, operational expenses and revenue expenses. The financial metrics further helps to understand the NPV and IRR, payback period and the capital that is required to be raised. 

Some of the key risks associated with this type of business are as follows:

  • Scalability of farms and cost of acquisition
  • Yield maximization practices
  • Distribution Network – Self or franchise Model

There will be a credit risk that the company will be exposed to as well if some parts of the operations are funded through debt. In such a case the assumed WACC of 10% may also change.

Even with higher demand and opportunity in the market. Businesses that have focus on food products run the risk of depreciation or obsoletion of output produced in case of long-term storage. This increases the cost of warehousing as well as the need for assured demand for the output. With various players in the field, the sudden increase in competition might affect the long-term view of the business as product differentiation and distribution will be key to the operational success.

The overall valuation of the company is based on 3 valuation methods and is computed based on the

weighted average of the valuation methods. The overall valuation of the company is $16.67 Million on a 5 Year forwards basis. The methods used to compute the value of the company are:

  • PE multiple of FCFF cash flows
  • Overall Project NPV Valuation – DCF Valuation
  • Terminal Value Method

The range of valuation for the business is computed at: $14.1 Million to $19.2 Million

It is to be noted that this value is based on the projections and assumptions made for the valuation and may significantly differ during real operations due to the overall business and industry risk.

For an investment of $800,000, the investor should get 4.17% – 5.6% of the overall company at the above-mentioned valuation range.

The company is a viable investment due to its assured structured cash flows and growth potential at a valuation of $16.67 Million and the investor should invest $800,000 at a Share value of 4-6% Equity in the company.

Comprehensive Market Research Report – Water features and Gardening – GCC Countries

Ruskin Felix Consulting LLC prepared a research and business strategy report based on the water features and gardening marketing in GCC countries. The research aims at analyzing demand of the product segments Fountains, Water features, Landscaping and Gardening as an industry in the GCC countries by collecting personal data and analyzing key personnel in the industry and related industry to understand scope, opportunities and challenges in the industry. The research will also look at the Product mix that is best suited for each product segment and focus on the same based on metrics and data acquired by the market. It covers in very detail the aspects of online sales, trends, interest and demand patterns for the product focus and shows even search trends, and demand in GCC and major regions across the same.

The overall fountain features industry is primarily used for commercial purposes and tourism attractions to be created. Resorts and smaller hotels are looking for such installations as well. The overall demand of water features and fountains is very less when used for personal use. Residential real estate projects are also a common hotspot and demand niche for this industry. This also includes gardening products and landscaping potentials for the same in all GCC countries. The countries also have a free migration policy and thus always motivates foreigners to permanently shift into the country also due the tax cuts and haven that these countries are.

Landscaping and gardening are an industry that has been booming in the past 10 years in GCC, with various competitors at all levels of operations, the industry is growing at a CAGR 17% YOY. The demand for such products is also high in the lower price range among residence owners and homeowners including builders, real estate projects, and tourism industry. The level of interest for gardening products in retail customers among all GCC countries varies based on the income group in the retail segment.

Artificial water features compose a major section and percentage of the tourist attractions in UAE. Other GCC countries like Saudi Arabia are catching up to the trend, where countries like Oman, and Qatar are way behind in the demand for such features. The differentiating factor in such water features is the design and utility of the water feature. Such features have a range of products and designs for the customer to choose from and are usually complex in design. Innovations in water technology, light technology and overall efficiency of such features can help a company to price their products more effectively in the market and gain market share.

The overall view of industry is viable however due to the pandemic substantial challenges are seen in the stalled projects and lack of demand, however with a good product mix, the company will be able to create a market share in the industry and develop further in the product niches of Water features, fountains and landscaping, gardening. 

  • Fountains and water features – Due to the COVID-19, the slowdown in tourism and stalling of many real estate projects will slow down the demand in these products. Thus, a B2B approach to sales will be profitable while focusing on good running projects and lower focus on online retail market.
  • Landscaping and gardening products – High potential of the gardening products and small-scale landscaping services in many countries with lower competition can prove very profitable. Online presence in this can also be made.

Comprehensive Feasibility Study and Execution Plan – La Colombe

Ruskin Felix Consulting LLC partnered and prepared a report analyzing the coffee industry and preparing a comprehensive study on the competitors. One of the major competitors that was focused upon was La Colombe. We tried to help by explaining the company analysis, store availability, their unique strategy, sales analysis, the coffee product segmentation, segmentation based on distribution channel, coffee consumption and highlights related to the coffee industry. This report was thoroughly detailed, and each section was analyzed carefully.

La Colombe (www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants and retailers around the world. In addition, the company owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Washington, D.C. and Los Angeles – with additional locations and new markets scheduled to open in 2019. The company has also made headlines in the ready-to-drink business with its DRAFT LATTE – the world’s first-ever textured iced latte. 

The whole ready-to-drink coffee sector has annual sales of $4.1 billion 1 and is increasing at a rate of 12% across all channels. La Colombe’s ready-to-drink beverages are growing at a rate of 130 percent in the grocery channel. The multi-serve segment is growing at twice the rate of the overall category, demonstrating that customers want ready-to-drink options for their at-home needs. Draft Latte has gained over 55,000 points of distribution nationwide and has achieved more than 51% ACV.

La Colombe’s Unique Strategy – Getting Reviews Lift from Gift Card Incentives: Offering a review reward was one technique La Colombe employed to more than quadruple its review collecting. According to Power Reviews study, nearly three-quarters of consumers (73%) would be inspired to submit a review if they were given a reward. Offering a review bonus was one approach employed by La Colombe to more than quadruple their review collecting. During July and August, the company increased its review volume by 82%, and between July and September, it increased by 310%. This was significant since it allowed the organization to obtain many new evaluations in time for the holiday buying season.

La Colombe also uses feedback from customers to improve its user experience and web design. When several evaluations revealed that customers were having trouble choosing the proper roast level, the team recognized that the roast-level labelling in the product descriptions was not obvious. As a result, La Colombe’s web team re-calibrated its roast ranges on its website to better fit with consumer wants, needs, and expectations, with a specially designed red header under each product clearly stating its roast degree. According to Liz Cornell, La Colombe’s User Experience Lead, obtaining this insight via user-generated content was a more direct and cost-effective way to find potential for improvement than organizing focus groups and meeting with an independent digital firm once a week.

Sand Crushing and Mining – Investor Documentation – Africa

Ruskin Felix Consulting created a comprehensive business plan for crushed sand by understanding the industry, global market, market structure, growth drivers, market dynamics, operational analysis, development approach, opportunity analysis, and the financial viability of the product. We also created the go-to-market strategy, pricing mechanism, and transition, built competitive advantages, and understood the source of revenue for expansion.

The main aim of the business is to set up a unit for Sand crushing, crushed stone, and gravel manufacturing with a target focus and unit plant in Africa. The plan also analyses and evaluates the setting up of the plant in countries of Africa and recommends the most suited country in terms of both the value generated and the opportunity available. The overall business model is initially very streamlined, and the company will expand into various other mining industry segments of minerals, ores, and rare metals from an overall expansion perspective. The complete aim is to provide high-quality products in the field of crushed stone, gravel, and manufactured Sand through its unit operations. The company will run on various business models, once it looks to expand but initially will be focused on creating B2-B relationships by way of an established distribution network.

The demand for cost-effective and efficient methods of producing crushed sand is increasing as natural sand deposits near growth centers deplete and environmental regulations become more stringent. What adds to the significance of the change is the rapid pace of urbanization. According to the United Nations, the urban population could double to 6.5 billion by 2050. To accommodate growing populations, additional housing, parks, roads, and subways are required – and all of these require sand in some form or another as a fundamental building component. 

The project is profitable with a net outlay of $3.1 Million. The valuation of the company is $26 Million, and that value should be used to raise funds for the company. The project is viable and should be executed as it has a positive NPV of $10.9 Million on a 5-Year projected basis. Further expansion from Ghana to other countries like South Africa should also be done as well as lateral expansion into mining and processing of other minerals and ores which are highly available in the African Subcontinent. 

The overall capital required for setting up the 500 tph plant is $3.12 million. This should be raised at an overall valuation of $26.47 million. The overall valuation of the Sand Crushing Plant will be $26. 79 million. This is based on a weighted average value of PE-based valuation on EBITDA and FCFF and the NPV of the project and the overall terminal value of the project. The range for the valuation with a 10% factor is $24.11 million to $29.47 million. 

Fruit Processing Plant – Investor Documentation – Ghana

Ruskin Felix Consulting LLC partnered and created a comprehensive business plan to understand the fruit processing industry in order to set up a fruit processing plant. We assisted them in understanding the global industry, regional industry and the market size. We gave them a brief of the market dynamics, growth drivers, industry challenges, industry opportunities, demand analysis, and the financial viability of the plant by providing them with the cost, revenue, and summary projections. 

The main objective of the business is to set up a fruit processing plan with a target focus on Ghana in West Africa. The plan analyses the opportunities and challenges in setting up the plant. Ghana is a commercial producer of tropical fruits, with the Ashanti Region producing the majority of the country’s citrus. The United Kingdom alone imports nearly 2,000 tons of fruits from Ghana each year, according to estimates. Ghana produced 829,554 tons of citrus fruit in 2019. Ghana’s citrus fruit production climbed from 155,417 tons in 1970 to 829,554 tons in 2019, expanding at a 9.14 percent yearly rate. In Ghana, oranges are the most common citrus fruit, but limes, lemons, and tangerines are also grown. The Late Valencia orange type is the most widespread, accounting for 85–90 percent of all citrus orchards. Late Valencia, Sweet Mediterranean, and the local variety are the three most popular cultivars for processing, and they are collected twice a year in the peak and minor seasons. This allows for the introduction of early varieties onto the market. 

Fruit juice intake is highly common in Ghana. This is primarily due to the rise of a health-conscious middle class. According to the “Reviving a Dying Industry Report,” Ghanaians consume 10.4 million liters of fruit juice each year. Imports are now meeting most of this demand. Local production to round out the picture Blue Skies Limited and Papso Ghana Limited are two of Ghana’s largest producers. The temperature and soil composition of Ghana is conducive to the cultivation of tropical fruits. Mangoes, pineapples, citrus fruits, and coconuts are just a few of the fruits grown in the country.

The project has a NPV of $638K over the first 5 years and an IRR of 89.7% throughout the cashflows of the project. The overall valuation of the business on a Post money 5-year Multiple is $3.64 Million. With a 10% range deviation, the valuation range is $3.27 million – $4 million. The overall funds needed for the business are $790k. This fund will be applied in the setup cost and initial operational costs.

With a business having lesser capital outlay and good visibility, the project is a feasible project both in terms of its projected performance and its overall cash flows and IRR. The upfront cost will be mostly utilized for setup and working capital expenses of the company. With a 5 Year Forward, Post money Valuation of $3.64 Million, the business is viable and profitable for all investors coming on board.

Waste Management – SaaS Application – Investor Documentation – Dubai

Ruskin Felix Consulting LLC created a comprehensive business plan for waste management – SaaS application. We helped in understanding the waste management patterns, consumer profiling, population details, market segmentation, total available market, serviceable available market and service obtainable market, product mix assessment, target market, geographical viability, location assessment, financial viability, cost projections, financial metrics, capital requirement and valuation of the company along with a strategic roadmap and a go-to-market strategy. 

The app is built to provide convenient waste management services to all consumers for effective collection of waste. The app includes three main features including removal of sewage water, removal of wastewater and removal of rainwater. The app is designed in a way to provide an easy and smooth experience to all their customers. The app includes features such as truck booking, fare calculator, live tracking of truck, payment, messaging and calling, driver rating and analysis, booking history, cancellation, schedule for later, flexible options, time of arrival, payment via cash or card. The app is easy to install and requires a few processes before one can begin using the app to its full capacity. The key features are as follows: 

  • Easy registration and sign-in
  • Push notifications
  • Account management
  • Social media login
  • Quick bookings
  • Live tracking
  • Live chat with driver
  • Real-time updates
  • In-app payments
  • Rating and reviews
  • Offers and promos

Various features for the viewers will be launched including an emergency mode for water clogging that they will be able to use for. Due to the heavy rains in particular regions of Dubai, the collection of water waste and rainwater waste can become extremely difficult. To prevent from any mismanagement in supply of trucks, the app would also have a special feature called ‘emergency mode’. 

The overall valuation of the company is based on 3 valuation methods and is computed based on the weighted average of the valuation methods. The overall valuation of the company (Post Money) is AED 41.17 million on a 9 Year forward basis. The methods used to compute the value of the company are:

  • PE multiple of FCFF cash flows
  • Overall Project NPV Valuation – DCF Valuation
  • Terminal Value Method

The range of valuation for the business is computed at: AED 37.05 million to AED 45.28 million. The net present value of FCFF is AED 12.75 million. As the initial investment in this industry will be low as the SaaS platform will not need high capital investment, the relative IRR of the project will be very high. The projected IRR is 1083.90%. The projected IRR (net cash flow0 is based on 1202.29%. The business is substantially cash flow positive and thus the investor will continue to earn from the business through its net positive cash flows.

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