Market Research

Comprehensive Market Research Report – Water features and Gardening – GCC Countries

Ruskin Felix Consulting LLC prepared a research and business strategy report based on the water features and gardening marketing in GCC countries. The research aims at analyzing demand of the product segments Fountains, Water features, Landscaping and Gardening as an industry in the GCC countries by collecting personal data and analyzing key personnel in the industry and related industry to understand scope, opportunities and challenges in the industry. The research will also look at the Product mix that is best suited for each product segment and focus on the same based on metrics and data acquired by the market. It covers in very detail the aspects of online sales, trends, interest and demand patterns for the product focus and shows even search trends, and demand in GCC and major regions across the same.

The overall fountain features industry is primarily used for commercial purposes and tourism attractions to be created. Resorts and smaller hotels are looking for such installations as well. The overall demand of water features and fountains is very less when used for personal use. Residential real estate projects are also a common hotspot and demand niche for this industry. This also includes gardening products and landscaping potentials for the same in all GCC countries. The countries also have a free migration policy and thus always motivates foreigners to permanently shift into the country also due the tax cuts and haven that these countries are.

Landscaping and gardening are an industry that has been booming in the past 10 years in GCC, with various competitors at all levels of operations, the industry is growing at a CAGR 17% YOY. The demand for such products is also high in the lower price range among residence owners and homeowners including builders, real estate projects, and tourism industry. The level of interest for gardening products in retail customers among all GCC countries varies based on the income group in the retail segment.

Artificial water features compose a major section and percentage of the tourist attractions in UAE. Other GCC countries like Saudi Arabia are catching up to the trend, where countries like Oman, and Qatar are way behind in the demand for such features. The differentiating factor in such water features is the design and utility of the water feature. Such features have a range of products and designs for the customer to choose from and are usually complex in design. Innovations in water technology, light technology and overall efficiency of such features can help a company to price their products more effectively in the market and gain market share.

The overall view of industry is viable however due to the pandemic substantial challenges are seen in the stalled projects and lack of demand, however with a good product mix, the company will be able to create a market share in the industry and develop further in the product niches of Water features, fountains and landscaping, gardening. 

  • Fountains and water features – Due to the COVID-19, the slowdown in tourism and stalling of many real estate projects will slow down the demand in these products. Thus, a B2B approach to sales will be profitable while focusing on good running projects and lower focus on online retail market.
  • Landscaping and gardening products – High potential of the gardening products and small-scale landscaping services in many countries with lower competition can prove very profitable. Online presence in this can also be made.

Market Research Report – Automated Lubrication System in Railways

Ruskin Felix Consulting LLC created a market research and strategy report for the automated lubrication system in railways. The report shed light on the overall industry laying emphasis on the Indian railways. The report highlights the consumer segmentation government initiatives, lubrication systems, types of lubrication systems and the elements of the lubrication system. The report is a detailed analysis of the key competitive advantages of the company, SWOT analysis and a business development strategy while understanding the strategic partnerships, source of funds and the capital expenditure for the company. 

The railways industry is primarily a public sector industry. It is still highly regulated by the Ministry of Railways and the Government of India. However, during the past 15 years, a high number of PPP models are being used for building rail infrastructure in the country. The Public Private Partnerships are being used in building Metro and rapid train networks and technologies across major cities in India.

The automatic lubrication system market is valued at USD $1 Billion in 2019 and is projected to reach USD $2 Billion by 2023, at a CAGR of approximately 20% during the period. Growing awareness regarding the advantages of using automatic lubrication systems is contributing to the growth of the market. Manufacturing companies around the world are slowly moving from manual lubrication practices to more efficient automatic lubrication operations. This shift from manual to automatic lubrication is acting as a growth driver for the market.

As Lubrication Systems are delivered by a handful of companies, it is important to analyze the product offerings done by competitors in order to understand the best Product Mix. A few types of lubrication systems are:

  • Single line lubrication systems – For small-to-medium line length and almost all lubricants.
  • Dual line lubrication systems – For use on large machinery, effective in harsh conditions.
  • Multi line lubrication systems – For demanding applications in nearly all industries.
  • Progressive lubrication system – For small- to medium-sized machines that require continuous lubrication.
  • Oil lubrication system – Designed primarily for oil circulation lubrication.

Lubrication is one of the most effective maintenance programs to reduce wear, energy consumption and noise. There are several types of lubrication systems to provide uniform film thickness at the wheel-rail interface and effective transport mechanisms for the grease must be better understood and managed which will be covered in this deliverable, widely used in the rail industry.

In accordance with the industry analysis carried out and the rail Lubrication systems assessment conducted, the industry is a very promising industry to get into. However, its capital-intensive nature, High barriers to entry and Stiff international competition will prove to be detrimental for a company looking to enter the industry. 

Comprehensive Market Research – USA Beverages Industry

Ruskin Felix Consulting LLC created a comprehensive research and strategy report based on the Beverages industry. The reports sheds light on the overall industry analysis, market size and technical analysis which comprises of the certification analysis, calorific value analysis and sugar content analysis. The report consists of a detailed research based on the behavior and trends of consumers – behavior shifts, trend analysis, competitive analysis, and opportunity analysis. The report highlights the e-commerce strategy, B2C sales approach, and the execution plan of the project. The report lays emphasis on the business model and the brand positioning of the company.

Sales of major beverage categories are expected to grow from $150 billion to more than $160 billion by the end of 2020, according to a new report titled U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era by Packaged Facts, a leading market research firm and division of MarketResearch.com. Most packaged beverage categories are mature, but there are still growth opportunities for companies that focus on product innovation, appeal to shifting consumer preferences, and successfully navigate market changes associated with the COVID-19 pandemic.

Over the past 2 years, the pandemic has changed the way consumers shop, socialize, entertain as well as the types of foods and beverages they consume. Although vaccines have been developed and are in distribution, the pandemic is affecting beverage trends and overall health and wellness.

From soft drinks and fruit juices to diet beverages and alcohol, the United States’ beverage market is, indeed, a profitable one. The success of the industry is illustrated by the nation’s extensive consumption of alcoholic and non-alcoholic beverages. Current estimates value the U.S. beverage market at an impressive $146 billion.

Globally, 57% of consumers report being more concerned about their immunity as a result of COVID-19. As consumers strive to enhance their immunity, they are becoming more knowledgeable about how the human microbiome supports the immune system and overall wellbeing. Products containing probiotics, prebiotics and postbiotics can benefit the microbiome and are already gaining momentum in the marketplace.

Some of the changing trend for various health sectors are as follows:

  • Plant based beverages is the most popular trend in the beverage industry today and has tremendous opportunity. More and more brands are coming up with plant-based alternatives as part of the product portfolio with the rise in veganism.
  • Juice cleanses are old school and should be replaced with beverages with low-calorie and zero calorie drinks and smoothies with popular flavors such as strawberry, mango, vanilla, chocolate etc. Tea and fruit infused beverages should also be considered while developing a new drink for the weight management ND Metabolic health segment.
  • With rising stress and focus on emotional well-being, this segment has tremendous opportunity. More and more people are leaning towards CBD based drinks and oils to help with their insomnia, anxiety and other illness. Some popular choices of beverages in this category are CBD infused coffee, oils, sparkling water, soda, syrup and shots.
  • With an increased focus on personal health and immunity after the collapse of health policies across the world due to COVID, the company should look at focusing on making immunity-based drinks focused on organically bettering the internal immune system of the consumer.

Based on the report, there are a few product recommendations that have been highlighted and emphasized on:

  • Probiotic beverages – To focus on Probiotics in the form of soda as it has lesser existing competition than diary-based probiotics and has a very high appeal to the millennials due to their inclination towards sugary sodas.
  • Wellness shots – More and more brands are focusing on ancient medicinal and apoptogenic ingredients in wellness shots and we recommend this company do the same. Ingredients like apoptogenic.
  • Plant-based milk – We recommend creating plant-based coffee beverages, smoothies, or desserts for this category as the milk category is already crowded with existing competition.
  • Weight management beverages – Low calorie and Zero sugar drinks are also another option to consider
  • Sports and energy drinks – The energy and sports drink market is very saturated and has many top players already existing in the market. Any new entry in the market will have to come with a huge marketing budget and celebrity endorsements to be successful.
  • CBD beverages – Some recommendations for products in this category would be to create CBD infused water, CBD infused soda, CBD infused coffee, and CBD infused shots.
  • Mocktails and cocktails – Low content alcoholic drinks in sustainable packaging like glass.
  • Juices – An exciting innovation being seen in North America is caffeinated fruit juice, where fruit juice is infused with cold brew coffee. This is another arm of the functional energy drink category, tapping into the demand from health-conscious consumers.

Comprehensive Market Research and Strategy Report – Resin Artwork

Ruskin Felix Consulting LLC prepared a report which covers an overview of the personalized gifting industry and highlights the demand for resin artwork globally and in the United States. The report analyses the various platforms and channels that can be adopted for selling resin artwork online. It explains in detail the pricing of various competitors and product segments which can be taken into consideration before setting a price for your product. The aim of the report is to provide complete strategy and analysis along with recommendations of various options that can be weighed based on cost, effort and time. Some of the key aspects covered in the report are market analysis, online aggregators, pricing strategy, traffic analysis, key competitive advantages and product placement.

Epoxy resins are a two-component system consisting of resin and hardener. By mixing the two components, a chemical reaction takes place so that the liquid resin gradually hardens to a solid plastic. The result is a high-gloss, clear surface. Epoxy Resin is a versatile material that’s used in a wide variety of crafts. Resin casting is a fun way to accent your furniture, create jewelry and ornaments, etc. Resin starts as a liquid and then hardens, so you can pour it into molds, or add items like dried flowers, insects, or leaves. Because people may not have knowledge on the vast uses of resin there may be some hesitation or intimidation by the idea of trying it at home. We have provided answers to common questions we receive to help artists understand more about using resin in their upcoming art projects.

The overall resin artwork industry in USA was valued at $170 million in 2020 and is projected to hit $331.26 million by 2027 at a CAGR of 10%. Resin artwork has been booming for a few years now but the pandemic and lockdown all over the world has led the artists to open their own website stores and sell their art using social media. The demand for resin artwork has proliferated and right now is a very good time to get into the industry.

The initial focus for the business should be to start with their own website for selling Resin Products as per the niche to be focused upon. A further scaling up of units should be done through aggregators like Etsy and Amazon. The company should look at having an aggressive Focus on sales and marketing through online social media platforms including Instagram and Facebook etc.

Comprehensive Feasibility Study and Execution Plan – Celebrand

Ruskin Felix Consulting LLC prepared a comprehensive feasibility study and execution plan to understand the money remittance business. We tried to prepare a report focusing on the executive summary, business overview, the industry characteristics, fluctuations and future scope highlighting the market dynamics, industry challenges, growth drivers, industry opportunities and total available market, serviceable available market and service obtainable market. We provided insights on the business model, business analysis, development approach, and focused on the financial viability of the business. 

The project aims to develop a money exchange platform that will facilitate easy, comfortable and fast transfer of currency from the Sudanese diaspora in the U.S.S and vice-versa. The money exchange situation between the U.S.S. and Sudan is currently at a standstill, with only a few major money exchanges like Western Union operating in the field. The business aims to create an efficient system for the timely transfer of currency. It is also very costly for money transfer especially with smaller amounts, which makes it difficult for the Sudanese population to transfer money efficiently. With respect to Sudan, there is an added concern about security. Thus, this project aims to satisfy these needs by providing safe and secure transactions with utmost flexibility and convenience with an integrated online digital platform. The main operating base will be Maryland, US with a goal to operate in other states across the United States as well.

The usual money transfer/remittance process has three steps:

  • The migrant sender pays the remittance to the sending agent using cash, check, money order, credit card, debit card, or a debit instruction sent by e-mail, phone, or through the internet.
  • The sending agency instructs its agent in the recipient’s country to deliver the remittance.
  • The paying agent makes the payment to the beneficiary. 

This company follows a business model that focuses on the Sudanese population in the United States. A few challenges may arise when transferring money to Sudan to assist the Sudanese community, including high transaction fees, low-tech access, and low remittance amounts. As the trend is to go digital, operating entirely online would be advantageous. With increasing pressure to reduce transaction fees and restrictions on increasing FX charges, large corporations such as Western Union are focusing more on small businesses, offering innovative tools such as hedging and marketplaces for customers to connect. Its network’s 500,000 branches hamper its ability to respond to cheaper electronic transfer services.

The business can be successful if a phase wise approach is taken to expand the business. The initial focus of the business on the Sudanese market can be a good initial approach however due to the lack of turnover and high number of competitors, it will be hard for the business to sustain with focus only on one country. The company should apply the phase wise business expansion stated herein and move towards a multi-currency and multi-currency money transmitting company with high value of tech integration to compete with the modern players in the field. The company should also look at creating a payment gateway at a later stage post the 5-7 years of operations as that will unlock value additionally for the Business.

At a valuation of close to $15 Million, the company can be profitable given the initial cash burn of the company is funded through investors or structured Debt. Key elements to factor in include the compliance requirements, AML policies, FATF guidelines, licensing procedures and KYC norms for money transmitting globally.

Fractional Ownership – Real Estate Canada – Feasibility Study

Ruskin Felix Consulting LLC prepared a comprehensive feasibility study and strategy report based on the fractional ownership in real estate industry. We highlighted the product overview, product analysis, global outlook, regional outlook, value proposition and optimization, funding events, market sizing and the pricing market for the same. We focused on the feasibility of the project by building competitive advantages, providing insights on the gaps and opportunities that entail while undertaking the project. This report was aimed towards analyzing the viability of the fractional ownership company. 

A percentage of an asset is owned as a fraction. Individual shareholders purchase fractional ownership shares in the asset, sharing usage rights, income sharing, priority access, and discounted rates with them. The use advantages fractional owners enjoy are on par with those of timeshare owners. For pricey assets like planes, sports automobiles, and vacation homes, fractional ownership is a frequent investment arrangement. The key distinction between timeshare and fractional ownership is that with fractional ownership, the investor owns a portion of the title as opposed to time-based units. In the case of fractional ownership, as the asset’s value rises, so do the value of the investment’s shares.

Solreva is the modern and affordable way to buy amazing properties in destination markets, without any of the challenges that comes along with homeownership. Solreva acquires elite homes in these destination markets which they then break up into eight real estate interests. Depending on how much time a customer wants to spend in that market and how much of a home they want to purchase from 50% to 12.5% of the property.

As a fractional ownership company, it is important to understand the average amount that people would be willing to invest when they think of purchasing a luxury second home. The average wealth of a person who is planning to invest into a luxury second home is approximately $55,00,000. The average income of an individual who is planning a purchase is around $6,03,000 and a luxury second home costs approximately $23,00,000.

Although the idea of fractional ownership may be relatively new in India, it will continue to be a significant part of real estate investing. Fractional investments have gained considerable popularity on international markets like those in the United States, Canada, China, Singapore, and Hong Kong. The ability for every generation of Indians to participate in and diversify their real estate, which was previously confined through the traditional path, and most did not have the financial wherewithal to do so, is made possible by the growing popularity of fractional ownership in the real estate market.

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