Client Portfolio

Comprehensive Valuation Report – Shareef Corner

Ruskin Felix Consulting LLC partnered with Shareef Corner to prepare a comprehensive valuation report. The report highlights the financial viability of the project by laying emphasis on the business risk, credit risk, competition risk while also analyzing the projections. The infrastructure outlay forms a significant part of the report. To understand how financially viable the project is, we have highlighted the projected turnover and projected expenses. The financial metrics further helps to understand the NPV and IRR, payback period and the capital that is required to be raised.

Some of the key risks associated with this type of business are as follows:

  • Scalability and cost of acquisition
  • Revenue maximization practices
  • Distribution Network – Selection and Operation
  • High reliance on specific distribution KDRs

There will be a credit risk that the company will be exposed to as well if some parts of the operations are funded through debt. In such a case the assumed WACC of 10% may also change. Even with higher demand and opportunity in the market. Businesses that have focus on food products run the risk of depreciation or obsoletion of output produced in case of long-term storage. This increases the cost of warehousing as well as the need for assured demand for the output. With various players in the field, the sudden increase in competition might affect the long-term view of the business as product differentiation and distribution will be key to the operational success.

The overall valuation of the company is based on 3 valuation methods and is computed based on the weighted average of the valuation methods. The overall valuation of the company (Post Money) is SAR 2.167 billion on a 5 Year forward basis. The methods used to compute the value of the company are:

  • PE multiple of FCFF cash flows
  • Overall Project NPV Valuation – DCF Valuation
  • Terminal Value Method

The range of valuation for the business is computed at: SAR 1.95 billion to SAR 2.38 billion.

It is to be noted that this value is based on the projections and assumptions made for the valuation and may significantly differ during real operations due to the overall business and industry risk. The Pre-money Valuation of the business is SAR 452 million based on 2021 Earnings Multiple basis at a 42X PE Ratio.

For an investment of SAR 30 million, the investor should get 6.64% of the overall company at the above-mentioned valuation range – Pre money and should look to gain an IRR of 225% on investment.

The company is a viable investment due to its assured structured cash flows and growth potential at a valuation of SAR 2.167 billion with a healthy business and asset flow with existing distribution contracts. 

Comprehensive Valuation Report – Black Orchard Farming

Ruskin Felix Consulting LLC partnered with Black Orchard Farming to prepare a comprehensive valuation report. The report highlights the financial viability of the project by laying emphasis on the business risk, credit risk, competition risk while also analyzing the projections. The infrastructure outlay forms a significant part of the report. To understand how financially viable the project is, we have highlighted the revenue segmentation, projected revenue, operational expenses and revenue expenses. The financial metrics further helps to understand the NPV and IRR, payback period and the capital that is required to be raised. 

Some of the key risks associated with this type of business are as follows:

  • Scalability of farms and cost of acquisition
  • Yield maximization practices
  • Distribution Network – Self or franchise Model

There will be a credit risk that the company will be exposed to as well if some parts of the operations are funded through debt. In such a case the assumed WACC of 10% may also change.

Even with higher demand and opportunity in the market. Businesses that have focus on food products run the risk of depreciation or obsoletion of output produced in case of long-term storage. This increases the cost of warehousing as well as the need for assured demand for the output. With various players in the field, the sudden increase in competition might affect the long-term view of the business as product differentiation and distribution will be key to the operational success.

The overall valuation of the company is based on 3 valuation methods and is computed based on the

weighted average of the valuation methods. The overall valuation of the company is $16.67 Million on a 5 Year forwards basis. The methods used to compute the value of the company are:

  • PE multiple of FCFF cash flows
  • Overall Project NPV Valuation – DCF Valuation
  • Terminal Value Method

The range of valuation for the business is computed at: $14.1 Million to $19.2 Million

It is to be noted that this value is based on the projections and assumptions made for the valuation and may significantly differ during real operations due to the overall business and industry risk.

For an investment of $800,000, the investor should get 4.17% – 5.6% of the overall company at the above-mentioned valuation range.

The company is a viable investment due to its assured structured cash flows and growth potential at a valuation of $16.67 Million and the investor should invest $800,000 at a Share value of 4-6% Equity in the company.

Comprehensive Strategy Report – Video Production

Ruskin Felix Consulting LLC partnered and created a comprehensive business strategy for a video production company. We helped them to understand the overall industry, segmental overview, growth drivers, industry challenges, industry challenges, business environment analysis and market entry strategies and challenges. We assisted them in understanding the business structure, employee assessment, budget analysis, pricing analysis, cost management and the competitive advantages of the company. 

A video production company can take many different shapes. Local commercials, promotional videos, and wedding videos are just a few of the areas of focus for such a company. The brands may compose screenplays, hire performers, film scenes, compile supplied audio and visual, or film events to be edited later if they run their own video production company. Since there are so many different approaches to a video production firm, defining the specialization as it relates to the target audience is highly crucial. Once the company is more established, they can branch out into different sorts of video creation, but in the beginning, they need to be concentrated and narrow in its scope. 

The video production is divided into four stages consisting of pre-production, production, post-production and distribution and promotion phase. Pre-Production is the first stage in the process of making a video which is to plan and lay the foundation. It’s critical to conduct the necessary planning, research, problem-solving, and organization during this phase to ensure the success of the video project. All the raw elements for the video will be captured throughout the production phase. If brand has certain concepts, ideas, or visuals in mind for the final product, they will be expressed to the producer well before the end of the production phase. All the raw film footage and sound recordings are brought together in post-production to create a cohesive entity. The video goes through a collaborative editing process at this point, which may include several rounds of editing. A good post-production workflow is critical for ensuring that everyone communicates effectively, keeps on task, and produces the final video on time. The last phase is the distribution and promotion phase which includes establishing key metrics and reporting strategy, developing a plan for distributing content and formatting content. 

Our recommendation to the brand was to begin by focusing on presenting their value to target clients, such as through a company website, social media, and services that display their reel. The brand’s marketing approach should be oriented on the producing company’s value proposition. The brand should also focus on networking, as it is a key component to creating a successful video production company. Associating with trade organizations and engaging with prospective clients through pre-established agencies are two ways to network. Once the brands have an established consumer base, they can ask for references. In order to target corporations, the brand can hire agents/brokers or marketing agencies.

Comprehensive Strategy Report – Bedrock Special Projects

Ruskin Felix Consulting LLC partnered with Bedrock special projects to create a comprehensive strategy report focused on the expansion strategy of the company. The report highlights the entry and compliance procedures, operational strategy, goals and objectives of the company. While building the expansion strategy, the report also emphasizes on the risk assessment, critical factors, risk mitigation strategies, and the reputation management strategy. The report highlights the current scale of operation of Bedrock special projects and suggests opportunities in various other locations such as Netherlands, Europe, UK, Germany, France, Spain, etc. 

Bedrock Special Projects (Bedrock) is a Security Risk Management firm offering private security, intelligence, investigations, Cybersecurity, and security consulting. Bedrock provides bespoke protection for corporations, executives, family offices, and high-net-worth individuals They are looking to expand their American security firm into the European Union, specifically the Netherlands. 

The Company works in its two main divisions:

  • Bedrock Special Projects – They are enterprise security risk specialists, offering first-class protection to UHNI clients, corporates and Keymen for companies and political clients.
  • Bedrock Investigations – Bedrock Investigations is a full-service investigative agency providing comprehensive investigative solutions to individuals, small businesses, and attorneys in Denver, Colorado.

Bedrock Special Projects should integrate its operations in the USA and expand into Europe. The initial phase of the expansion should be focused on building a presence in the market. The Company will enter the European countries, starting with the Netherlands. The Company will focus on acquiring clients with Liquid Net-worth above $30 Million. The Company will also look at acquiring corporate clients on a contractual relationship basis. The expansion will be done in Europe based on the following phase-wise plan. 

The brief of the plan is as follows:

  • Phase: 1 – Netherlands
  • Phase: 2 – Germany, UK, Switzerland, France, Spain, Italy, Sweden
  • Phase: 3 – Norway, Austria, Belgium, Denmark, Ireland, Portugal, Greece, Luxembourg, Poland, Czech Republic, Monaco, Romania, Hungary, and Cyprus.

The Company will regulate and follow all compliance procedures as per the European Union Guidelines and National policies on licensing of Private Security firms. The organizational structure of the Company should be created keeping in mind the taxation and structure of hiring it to plan to have. As the Company caters to UHNI clients and corporates, the critical success factor for the Company will be to create brand value and brand management through the press, media management, public relations and reputation management. 

Comprehensive Strategy Formulation – Manuka Honey – New Zealand

Ruskin Felix Consulting LLC prepared a comprehensive strategy formulation report focusing on the manuka honey pricing analysis. The report lays emphasis on the industry characteristics, fluctuations and future scope of the industry. The report analyzes the growth drivers, industry challenges, industry opportunities and business environmental analysis. This report also highlights the financial viability of the of the project by detailing the financial assessment, costing management, absorption costing, cost allocation and pricing and revenue computation. 

Manuka honey is made from the nectar of the manuka tree and is only produced in Australia and New Zealand. The key active ingredient in Manuka honey is methylglyoxal. This is an antibacterial organic compound that can be used for both medicine and everyday health benefits. Consumer’s changing lifestyle, rising health concerns, increasing healthcare costs, and growing preference for a fit and active lifestyle are the key factors driving the demand for the manuka honey.

Manuka honey is making a comeback in the wellness world, and for legitimate reason. Manuka honey is high in vitamins, nutrients, amino acids, and minerals, all of which aid in skin protection and renewal. It’s utilized in lotions, gels, perfumes, foundations, and mascara, to mention a few applications. Furthermore, it has health benefits such as strengthening the immune system, avoiding oral infections, speeding up the healing process, and stimulating the respiratory system, all of which contribute to the demand for Manuka honey. The rich flavor of Manuka honey, as well as its expanded uses as a table sugar substitute, are driving the market forward. 

The manuka honey market in North America is expected to grow at the highest CAGR during the forecast period. Rapid growth in the snacking needs of children and the surge in the consumption of nutrient enriched food is fueling the growth of manuka honey market in North America. The manuka honey market was valued at US$ 741.69 million in 2019 and is projected to reach US$ 1,238.15 million by 2028; it is expected to grow at a CAGR of 5.9% from 2020 to 2028. 

The growth drivers for manuka honey are as follows:

  • Increase in number of health-conscious individuals worldwide.
  • Antibacterial properties.
  • Therapeutic properties.
  • Usage in beauty products.
  • Rise in e-commerce contributing to manuka honey sales.

Comprehensive Market Research Report – Water features and Gardening – GCC Countries

Ruskin Felix Consulting LLC prepared a research and business strategy report based on the water features and gardening marketing in GCC countries. The research aims at analyzing demand of the product segments Fountains, Water features, Landscaping and Gardening as an industry in the GCC countries by collecting personal data and analyzing key personnel in the industry and related industry to understand scope, opportunities and challenges in the industry. The research will also look at the Product mix that is best suited for each product segment and focus on the same based on metrics and data acquired by the market. It covers in very detail the aspects of online sales, trends, interest and demand patterns for the product focus and shows even search trends, and demand in GCC and major regions across the same.

The overall fountain features industry is primarily used for commercial purposes and tourism attractions to be created. Resorts and smaller hotels are looking for such installations as well. The overall demand of water features and fountains is very less when used for personal use. Residential real estate projects are also a common hotspot and demand niche for this industry. This also includes gardening products and landscaping potentials for the same in all GCC countries. The countries also have a free migration policy and thus always motivates foreigners to permanently shift into the country also due the tax cuts and haven that these countries are.

Landscaping and gardening are an industry that has been booming in the past 10 years in GCC, with various competitors at all levels of operations, the industry is growing at a CAGR 17% YOY. The demand for such products is also high in the lower price range among residence owners and homeowners including builders, real estate projects, and tourism industry. The level of interest for gardening products in retail customers among all GCC countries varies based on the income group in the retail segment.

Artificial water features compose a major section and percentage of the tourist attractions in UAE. Other GCC countries like Saudi Arabia are catching up to the trend, where countries like Oman, and Qatar are way behind in the demand for such features. The differentiating factor in such water features is the design and utility of the water feature. Such features have a range of products and designs for the customer to choose from and are usually complex in design. Innovations in water technology, light technology and overall efficiency of such features can help a company to price their products more effectively in the market and gain market share.

The overall view of industry is viable however due to the pandemic substantial challenges are seen in the stalled projects and lack of demand, however with a good product mix, the company will be able to create a market share in the industry and develop further in the product niches of Water features, fountains and landscaping, gardening. 

  • Fountains and water features – Due to the COVID-19, the slowdown in tourism and stalling of many real estate projects will slow down the demand in these products. Thus, a B2B approach to sales will be profitable while focusing on good running projects and lower focus on online retail market.
  • Landscaping and gardening products – High potential of the gardening products and small-scale landscaping services in many countries with lower competition can prove very profitable. Online presence in this can also be made.

Market Research Report – Automated Lubrication System in Railways

Ruskin Felix Consulting LLC created a market research and strategy report for the automated lubrication system in railways. The report shed light on the overall industry laying emphasis on the Indian railways. The report highlights the consumer segmentation government initiatives, lubrication systems, types of lubrication systems and the elements of the lubrication system. The report is a detailed analysis of the key competitive advantages of the company, SWOT analysis and a business development strategy while understanding the strategic partnerships, source of funds and the capital expenditure for the company. 

The railways industry is primarily a public sector industry. It is still highly regulated by the Ministry of Railways and the Government of India. However, during the past 15 years, a high number of PPP models are being used for building rail infrastructure in the country. The Public Private Partnerships are being used in building Metro and rapid train networks and technologies across major cities in India.

The automatic lubrication system market is valued at USD $1 Billion in 2019 and is projected to reach USD $2 Billion by 2023, at a CAGR of approximately 20% during the period. Growing awareness regarding the advantages of using automatic lubrication systems is contributing to the growth of the market. Manufacturing companies around the world are slowly moving from manual lubrication practices to more efficient automatic lubrication operations. This shift from manual to automatic lubrication is acting as a growth driver for the market.

As Lubrication Systems are delivered by a handful of companies, it is important to analyze the product offerings done by competitors in order to understand the best Product Mix. A few types of lubrication systems are:

  • Single line lubrication systems – For small-to-medium line length and almost all lubricants.
  • Dual line lubrication systems – For use on large machinery, effective in harsh conditions.
  • Multi line lubrication systems – For demanding applications in nearly all industries.
  • Progressive lubrication system – For small- to medium-sized machines that require continuous lubrication.
  • Oil lubrication system – Designed primarily for oil circulation lubrication.

Lubrication is one of the most effective maintenance programs to reduce wear, energy consumption and noise. There are several types of lubrication systems to provide uniform film thickness at the wheel-rail interface and effective transport mechanisms for the grease must be better understood and managed which will be covered in this deliverable, widely used in the rail industry.

In accordance with the industry analysis carried out and the rail Lubrication systems assessment conducted, the industry is a very promising industry to get into. However, its capital-intensive nature, High barriers to entry and Stiff international competition will prove to be detrimental for a company looking to enter the industry. 

Comprehensive Market Research – USA Beverages Industry

Ruskin Felix Consulting LLC created a comprehensive research and strategy report based on the Beverages industry. The reports sheds light on the overall industry analysis, market size and technical analysis which comprises of the certification analysis, calorific value analysis and sugar content analysis. The report consists of a detailed research based on the behavior and trends of consumers – behavior shifts, trend analysis, competitive analysis, and opportunity analysis. The report highlights the e-commerce strategy, B2C sales approach, and the execution plan of the project. The report lays emphasis on the business model and the brand positioning of the company.

Sales of major beverage categories are expected to grow from $150 billion to more than $160 billion by the end of 2020, according to a new report titled U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era by Packaged Facts, a leading market research firm and division of MarketResearch.com. Most packaged beverage categories are mature, but there are still growth opportunities for companies that focus on product innovation, appeal to shifting consumer preferences, and successfully navigate market changes associated with the COVID-19 pandemic.

Over the past 2 years, the pandemic has changed the way consumers shop, socialize, entertain as well as the types of foods and beverages they consume. Although vaccines have been developed and are in distribution, the pandemic is affecting beverage trends and overall health and wellness.

From soft drinks and fruit juices to diet beverages and alcohol, the United States’ beverage market is, indeed, a profitable one. The success of the industry is illustrated by the nation’s extensive consumption of alcoholic and non-alcoholic beverages. Current estimates value the U.S. beverage market at an impressive $146 billion.

Globally, 57% of consumers report being more concerned about their immunity as a result of COVID-19. As consumers strive to enhance their immunity, they are becoming more knowledgeable about how the human microbiome supports the immune system and overall wellbeing. Products containing probiotics, prebiotics and postbiotics can benefit the microbiome and are already gaining momentum in the marketplace.

Some of the changing trend for various health sectors are as follows:

  • Plant based beverages is the most popular trend in the beverage industry today and has tremendous opportunity. More and more brands are coming up with plant-based alternatives as part of the product portfolio with the rise in veganism.
  • Juice cleanses are old school and should be replaced with beverages with low-calorie and zero calorie drinks and smoothies with popular flavors such as strawberry, mango, vanilla, chocolate etc. Tea and fruit infused beverages should also be considered while developing a new drink for the weight management ND Metabolic health segment.
  • With rising stress and focus on emotional well-being, this segment has tremendous opportunity. More and more people are leaning towards CBD based drinks and oils to help with their insomnia, anxiety and other illness. Some popular choices of beverages in this category are CBD infused coffee, oils, sparkling water, soda, syrup and shots.
  • With an increased focus on personal health and immunity after the collapse of health policies across the world due to COVID, the company should look at focusing on making immunity-based drinks focused on organically bettering the internal immune system of the consumer.

Based on the report, there are a few product recommendations that have been highlighted and emphasized on:

  • Probiotic beverages – To focus on Probiotics in the form of soda as it has lesser existing competition than diary-based probiotics and has a very high appeal to the millennials due to their inclination towards sugary sodas.
  • Wellness shots – More and more brands are focusing on ancient medicinal and apoptogenic ingredients in wellness shots and we recommend this company do the same. Ingredients like apoptogenic.
  • Plant-based milk – We recommend creating plant-based coffee beverages, smoothies, or desserts for this category as the milk category is already crowded with existing competition.
  • Weight management beverages – Low calorie and Zero sugar drinks are also another option to consider
  • Sports and energy drinks – The energy and sports drink market is very saturated and has many top players already existing in the market. Any new entry in the market will have to come with a huge marketing budget and celebrity endorsements to be successful.
  • CBD beverages – Some recommendations for products in this category would be to create CBD infused water, CBD infused soda, CBD infused coffee, and CBD infused shots.
  • Mocktails and cocktails – Low content alcoholic drinks in sustainable packaging like glass.
  • Juices – An exciting innovation being seen in North America is caffeinated fruit juice, where fruit juice is infused with cold brew coffee. This is another arm of the functional energy drink category, tapping into the demand from health-conscious consumers.

Comprehensive Market Research and Strategy Report – Resin Artwork

Ruskin Felix Consulting LLC prepared a report which covers an overview of the personalized gifting industry and highlights the demand for resin artwork globally and in the United States. The report analyses the various platforms and channels that can be adopted for selling resin artwork online. It explains in detail the pricing of various competitors and product segments which can be taken into consideration before setting a price for your product. The aim of the report is to provide complete strategy and analysis along with recommendations of various options that can be weighed based on cost, effort and time. Some of the key aspects covered in the report are market analysis, online aggregators, pricing strategy, traffic analysis, key competitive advantages and product placement.

Epoxy resins are a two-component system consisting of resin and hardener. By mixing the two components, a chemical reaction takes place so that the liquid resin gradually hardens to a solid plastic. The result is a high-gloss, clear surface. Epoxy Resin is a versatile material that’s used in a wide variety of crafts. Resin casting is a fun way to accent your furniture, create jewelry and ornaments, etc. Resin starts as a liquid and then hardens, so you can pour it into molds, or add items like dried flowers, insects, or leaves. Because people may not have knowledge on the vast uses of resin there may be some hesitation or intimidation by the idea of trying it at home. We have provided answers to common questions we receive to help artists understand more about using resin in their upcoming art projects.

The overall resin artwork industry in USA was valued at $170 million in 2020 and is projected to hit $331.26 million by 2027 at a CAGR of 10%. Resin artwork has been booming for a few years now but the pandemic and lockdown all over the world has led the artists to open their own website stores and sell their art using social media. The demand for resin artwork has proliferated and right now is a very good time to get into the industry.

The initial focus for the business should be to start with their own website for selling Resin Products as per the niche to be focused upon. A further scaling up of units should be done through aggregators like Etsy and Amazon. The company should look at having an aggressive Focus on sales and marketing through online social media platforms including Instagram and Facebook etc.

Comprehensive Market Feasibility Study – Solar Ac-Hybrid – South Africa

Ruskin Felix Consulting LLC created a strategy and market feasibility study based on the solar AC – Hybrids for South Africa. The report was based on the present value customer viability. The report highlights the assessment of traditional and hybrid solar power AC usage profitability, cost assessment and market assessment. 

The calculations have shown that there will be a significant positive impact if the customer chooses to go for the Solar AC based hybrid system as the net present value of cash flows will be significantly higher in comparison to the existing cost of electricity and lack of efficiency that the existing ACs have in the geographic location. This holds true for other products of Tosca as well and thus a substantial advantage can be given to the end user for the same. Use of the government grant can be used to order the kits in bulk from the Tosca and then be used to increase the margins of the company. An increase in the installation and kit price can also be looked at to increase the expected sales revenue and turnover. 

Focus Market (Target): The market is very focused on the BTU 18000 version so that should be the product focus in different variants for the company as well. This should be done as the variant involves 63% of all sales in the region. Hybrid systems will also add further add value to the customers because of the water heating facility as well. Large custom orders like in schools and hospitals should be done for the Central cooling versions of the 36000BTU and 48000 BTU.

The market is ripe for such a product as the efficiency and SEER rating of most ACs in the region are very low and thus this will provide as a very good product for the market. For the price sensitive customers, it is to be expressly stated to them that the increased price differential will be set off by the savings in energy costs in the first year itself and hence will be extremely useful and profitable for the future.

Comprehensive Feasibility Study and Execution Plan – La Colombe

Ruskin Felix Consulting LLC partnered and prepared a report analyzing the coffee industry and preparing a comprehensive study on the competitors. One of the major competitors that was focused upon was La Colombe. We tried to help by explaining the company analysis, store availability, their unique strategy, sales analysis, the coffee product segmentation, segmentation based on distribution channel, coffee consumption and highlights related to the coffee industry. This report was thoroughly detailed, and each section was analyzed carefully.

La Colombe (www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants and retailers around the world. In addition, the company owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Washington, D.C. and Los Angeles – with additional locations and new markets scheduled to open in 2019. The company has also made headlines in the ready-to-drink business with its DRAFT LATTE – the world’s first-ever textured iced latte. 

The whole ready-to-drink coffee sector has annual sales of $4.1 billion 1 and is increasing at a rate of 12% across all channels. La Colombe’s ready-to-drink beverages are growing at a rate of 130 percent in the grocery channel. The multi-serve segment is growing at twice the rate of the overall category, demonstrating that customers want ready-to-drink options for their at-home needs. Draft Latte has gained over 55,000 points of distribution nationwide and has achieved more than 51% ACV.

La Colombe’s Unique Strategy – Getting Reviews Lift from Gift Card Incentives: Offering a review reward was one technique La Colombe employed to more than quadruple its review collecting. According to Power Reviews study, nearly three-quarters of consumers (73%) would be inspired to submit a review if they were given a reward. Offering a review bonus was one approach employed by La Colombe to more than quadruple their review collecting. During July and August, the company increased its review volume by 82%, and between July and September, it increased by 310%. This was significant since it allowed the organization to obtain many new evaluations in time for the holiday buying season.

La Colombe also uses feedback from customers to improve its user experience and web design. When several evaluations revealed that customers were having trouble choosing the proper roast level, the team recognized that the roast-level labelling in the product descriptions was not obvious. As a result, La Colombe’s web team re-calibrated its roast ranges on its website to better fit with consumer wants, needs, and expectations, with a specially designed red header under each product clearly stating its roast degree. According to Liz Cornell, La Colombe’s User Experience Lead, obtaining this insight via user-generated content was a more direct and cost-effective way to find potential for improvement than organizing focus groups and meeting with an independent digital firm once a week.

Comprehensive Feasibility Study and Execution Plan – Celebrand

Ruskin Felix Consulting LLC prepared a comprehensive feasibility study and execution plan to understand the money remittance business. We tried to prepare a report focusing on the executive summary, business overview, the industry characteristics, fluctuations and future scope highlighting the market dynamics, industry challenges, growth drivers, industry opportunities and total available market, serviceable available market and service obtainable market. We provided insights on the business model, business analysis, development approach, and focused on the financial viability of the business. 

The project aims to develop a money exchange platform that will facilitate easy, comfortable and fast transfer of currency from the Sudanese diaspora in the U.S.S and vice-versa. The money exchange situation between the U.S.S. and Sudan is currently at a standstill, with only a few major money exchanges like Western Union operating in the field. The business aims to create an efficient system for the timely transfer of currency. It is also very costly for money transfer especially with smaller amounts, which makes it difficult for the Sudanese population to transfer money efficiently. With respect to Sudan, there is an added concern about security. Thus, this project aims to satisfy these needs by providing safe and secure transactions with utmost flexibility and convenience with an integrated online digital platform. The main operating base will be Maryland, US with a goal to operate in other states across the United States as well.

The usual money transfer/remittance process has three steps:

  • The migrant sender pays the remittance to the sending agent using cash, check, money order, credit card, debit card, or a debit instruction sent by e-mail, phone, or through the internet.
  • The sending agency instructs its agent in the recipient’s country to deliver the remittance.
  • The paying agent makes the payment to the beneficiary. 

This company follows a business model that focuses on the Sudanese population in the United States. A few challenges may arise when transferring money to Sudan to assist the Sudanese community, including high transaction fees, low-tech access, and low remittance amounts. As the trend is to go digital, operating entirely online would be advantageous. With increasing pressure to reduce transaction fees and restrictions on increasing FX charges, large corporations such as Western Union are focusing more on small businesses, offering innovative tools such as hedging and marketplaces for customers to connect. Its network’s 500,000 branches hamper its ability to respond to cheaper electronic transfer services.

The business can be successful if a phase wise approach is taken to expand the business. The initial focus of the business on the Sudanese market can be a good initial approach however due to the lack of turnover and high number of competitors, it will be hard for the business to sustain with focus only on one country. The company should apply the phase wise business expansion stated herein and move towards a multi-currency and multi-currency money transmitting company with high value of tech integration to compete with the modern players in the field. The company should also look at creating a payment gateway at a later stage post the 5-7 years of operations as that will unlock value additionally for the Business.

At a valuation of close to $15 Million, the company can be profitable given the initial cash burn of the company is funded through investors or structured Debt. Key elements to factor in include the compliance requirements, AML policies, FATF guidelines, licensing procedures and KYC norms for money transmitting globally.

Comprehensive Feasibility Study – Money Remittance Business

Ruskin Felix Consulting LLC prepared a comprehensive feasibility study and execution plan to understand the money remittance business. We tried to prepare a report focusing on the executive summary, business overview, the industry characteristics, fluctuations and future scope highlighting the market dynamics, industry challenges, growth drivers, industry opportunities and total available market, serviceable available market and service obtainable market. We provided insights on the business model, business analysis, development approach, and focused on the financial viability of the business. 

The project aims to develop a money exchange platform that will facilitate easy, comfortable and fast transfer of currency from the Sudanese diaspora in the U.S.S and vice-versa. The money exchange situation between the U.S.S. and Sudan is currently at a standstill, with only a few major money exchanges like Western Union operating in the field. The business aims to create an efficient system for the timely transfer of currency. It is also very costly for money transfer especially with smaller amounts, which makes it difficult for the Sudanese population to transfer money efficiently. With respect to Sudan, there is an added concern about security. Thus, this project aims to satisfy these needs by providing safe and secure transactions with utmost flexibility and convenience with an integrated online digital platform. The main operating base will be Maryland, US with a goal to operate in other states across the United States as well.

The usual money transfer/remittance process has three steps:

  • The migrant sender pays the remittance to the sending agent using cash, check, money order, credit card, debit card, or a debit instruction sent by e-mail, phone, or through the internet.
  • The sending agency instructs its agent in the recipient’s country to deliver the remittance.
  • The paying agent makes the payment to the beneficiary. 

This company follows a business model that focuses on the Sudanese population in the United States. A few challenges may arise when transferring money to Sudan to assist the Sudanese community, including high transaction fees, low-tech access, and low remittance amounts. As the trend is to go digital, operating entirely online would be advantageous. With increasing pressure to reduce transaction fees and restrictions on increasing FX charges, large corporations such as Western Union are focusing more on small businesses, offering innovative tools such as hedging and marketplaces for customers to connect. Its network’s 500,000 branches hamper its ability to respond to cheaper electronic transfer services.

The business can be successful if a phase wise approach is taken to expand the business. The initial focus of the business on the Sudanese market can be a good initial approach however due to the lack of turnover and high number of competitors, it will be hard for the business to sustain with focus only on one country. The company should apply the phase wise business expansion stated herein and move towards a multi-currency and multi-currency money transmitting company with high value of tech integration to compete with the modern players in the field. The company should also look at creating a payment gateway at a later stage post the 5-7 years of operations as that will unlock value additionally for the Business.

At a valuation of close to $15 Million, the company can be profitable given the initial cash burn of the company is funded through investors or structured Debt. Key elements to factor in include the compliance requirements, AML policies, FATF guidelines, licensing procedures and KYC norms for money transmitting globally.

Sand Crushing and Mining – Investor Documentation – Africa

Ruskin Felix Consulting created a comprehensive business plan for crushed sand by understanding the industry, global market, market structure, growth drivers, market dynamics, operational analysis, development approach, opportunity analysis, and the financial viability of the product. We also created the go-to-market strategy, pricing mechanism, and transition, built competitive advantages, and understood the source of revenue for expansion.

The main aim of the business is to set up a unit for Sand crushing, crushed stone, and gravel manufacturing with a target focus and unit plant in Africa. The plan also analyses and evaluates the setting up of the plant in countries of Africa and recommends the most suited country in terms of both the value generated and the opportunity available. The overall business model is initially very streamlined, and the company will expand into various other mining industry segments of minerals, ores, and rare metals from an overall expansion perspective. The complete aim is to provide high-quality products in the field of crushed stone, gravel, and manufactured Sand through its unit operations. The company will run on various business models, once it looks to expand but initially will be focused on creating B2-B relationships by way of an established distribution network.

The demand for cost-effective and efficient methods of producing crushed sand is increasing as natural sand deposits near growth centers deplete and environmental regulations become more stringent. What adds to the significance of the change is the rapid pace of urbanization. According to the United Nations, the urban population could double to 6.5 billion by 2050. To accommodate growing populations, additional housing, parks, roads, and subways are required – and all of these require sand in some form or another as a fundamental building component. 

The project is profitable with a net outlay of $3.1 Million. The valuation of the company is $26 Million, and that value should be used to raise funds for the company. The project is viable and should be executed as it has a positive NPV of $10.9 Million on a 5-Year projected basis. Further expansion from Ghana to other countries like South Africa should also be done as well as lateral expansion into mining and processing of other minerals and ores which are highly available in the African Subcontinent. 

The overall capital required for setting up the 500 tph plant is $3.12 million. This should be raised at an overall valuation of $26.47 million. The overall valuation of the Sand Crushing Plant will be $26. 79 million. This is based on a weighted average value of PE-based valuation on EBITDA and FCFF and the NPV of the project and the overall terminal value of the project. The range for the valuation with a 10% factor is $24.11 million to $29.47 million. 

Fruit Processing Plant – Investor Documentation – Ghana

Ruskin Felix Consulting LLC partnered and created a comprehensive business plan to understand the fruit processing industry in order to set up a fruit processing plant. We assisted them in understanding the global industry, regional industry and the market size. We gave them a brief of the market dynamics, growth drivers, industry challenges, industry opportunities, demand analysis, and the financial viability of the plant by providing them with the cost, revenue, and summary projections. 

The main objective of the business is to set up a fruit processing plan with a target focus on Ghana in West Africa. The plan analyses the opportunities and challenges in setting up the plant. Ghana is a commercial producer of tropical fruits, with the Ashanti Region producing the majority of the country’s citrus. The United Kingdom alone imports nearly 2,000 tons of fruits from Ghana each year, according to estimates. Ghana produced 829,554 tons of citrus fruit in 2019. Ghana’s citrus fruit production climbed from 155,417 tons in 1970 to 829,554 tons in 2019, expanding at a 9.14 percent yearly rate. In Ghana, oranges are the most common citrus fruit, but limes, lemons, and tangerines are also grown. The Late Valencia orange type is the most widespread, accounting for 85–90 percent of all citrus orchards. Late Valencia, Sweet Mediterranean, and the local variety are the three most popular cultivars for processing, and they are collected twice a year in the peak and minor seasons. This allows for the introduction of early varieties onto the market. 

Fruit juice intake is highly common in Ghana. This is primarily due to the rise of a health-conscious middle class. According to the “Reviving a Dying Industry Report,” Ghanaians consume 10.4 million liters of fruit juice each year. Imports are now meeting most of this demand. Local production to round out the picture Blue Skies Limited and Papso Ghana Limited are two of Ghana’s largest producers. The temperature and soil composition of Ghana is conducive to the cultivation of tropical fruits. Mangoes, pineapples, citrus fruits, and coconuts are just a few of the fruits grown in the country.

The project has a NPV of $638K over the first 5 years and an IRR of 89.7% throughout the cashflows of the project. The overall valuation of the business on a Post money 5-year Multiple is $3.64 Million. With a 10% range deviation, the valuation range is $3.27 million – $4 million. The overall funds needed for the business are $790k. This fund will be applied in the setup cost and initial operational costs.

With a business having lesser capital outlay and good visibility, the project is a feasible project both in terms of its projected performance and its overall cash flows and IRR. The upfront cost will be mostly utilized for setup and working capital expenses of the company. With a 5 Year Forward, Post money Valuation of $3.64 Million, the business is viable and profitable for all investors coming on board.

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