Strategic Consulting

Project – Wetra – Blockchain

Ruskin Felix Consulting LLC partnered with Wetra to prepare a whitepaper that highlights the project overview, background, opportunity, challenges and competitive analysis. The report details the solutions with respect to the channels marketplace, trade display, feedback and rating, exchange interoperability, fiat connectivity, stop-loss protection, expert portal, rewards and incentives. The report also emphasizes on the token topology which comprises of the subscription fees, token discounting, and trading fees. The report provides details of the business model, marketing and technology which is important to understand the scale of operations of the project. 

The Wetra platform provides users the ability to enjoy cryptocurrency trading based on following experts according to the expert portfolios and tips. Experts set up channels and users subscribe to the signals that allow them to trade and benefit from the knowledge of these experts. Unlike other trading platforms, the users don’t need to learn about each cryptocurrency and make their own assessments — rather they can simply trade according to the signals of the experts to get similar results. Unlike crypto index funds or algorithmic trading, the Wetra platform provides a variety of assets. Users can subscribe to multiple channels for different portfolio allocations.

The Wetra is a non-custodial platform, which means that Wetra does not hold any user funds on the platform. The traders and participants use their already existing wallets and cryptocurrency exchanges through an API connectivity that allows the Wetra platform to connect between the channel signals and the existing portfolios of the participants on the platform. This also eliminates all custodial risk from Wetra because the platform doesn’t operate as an exchange itself. Platform users get to continue with the wallets they already have, and use decentralized as well as centralized exchanges.

Wetra allows users to stay with the exchanges and wallets that the users already hold. Wetra does not carry any custodial risk, because all trades are implemented through the users’ accounts on the centralized and decentralized exchanges that they already use. Users maintain full control of their cryptocurrency assets and wallets, and simply pay monthly subscriptions for the channels they choose. The channels broadcast signals to the Wetra users, allowing them to manually or automatically execute trades that copycat the experts they follow. Wetra recruits top crypto experts to the platform by providing them an easy and direct way to create extra income. Experts receive 80% of the subscription fees, without any need for additional advertising, promotion, or creation of online products and courses. The best traders receive additional monthly rewards for their performance.

WTRA shall only be made available for purchase through its token sale or on the secondary exchange market. Wetra will create 500,000,000 (500 million) total WTRA.

Project – Survival Civilization – Blockchain

Ruskin Felix Consulting LLC partnered with the survival civilization to prepare a whitepaper that highlights the industry overview and provides us a brief of the game. The report sheds light on the business model, revenue model and the survival civilization gameplay. The report tries to explain the tokenomics, token segmentation, and the coin circulation plan. The report emphasizes on the token summary by explaining the token utility, NFT marketplace, and the gem coin utility. 

The game Survival civilization is a real-time, multiplayer and 4x strategy game (Explore, Expand, Exploit, Exterminate) set in a mirroring world. This game also has some simulation elements. It has both strategy and adventure modes. The players will start the game on their real Map based on their location preference in the signing up process. 

Their Vision is to change the narrative of Real-time strategy games completely. We plan to execute this vision by focusing on integrating the blockchain and mobile gaming industries. Their primary goal is to deliver customer satisfaction in terms of visual quality and special features in the game. They also aim to integrate this into a blockchain-based metaverse environment and thus, they want gaming to be a source of entertainment and income for everyone involved.

Survival Civilization will initially be available on iOS and Android and will be released in 2023. In this game, players will be able to implement their strategies in a highly engaging RTS-based game with resource management, a dynamic trading marketplace and socially focused overall gameplay. Players will also be able to interact with the game mechanics and earn and utilize NFTs across the game as assets and earn use and trade tokens in-game to create a self-sustaining economy.

The project will look to reward players for playing the Survival Civilization game through in-game rewards and earnings. Players who continue to stay engaged with the game and create further assets will be able to earn the $GEM coins in the game. Each level increase, up-gradation of structures, and winning the bounty will help the player earn $GEM coins. These detailed actions will be outlined in the gameplay.

These coins will then be convertible to SVIC token, which can then be used by the players for all token utilities, including but not limited to:

  • Buy and Sell Land Assets
  • Buy and Sell Secondary NFT assets and collections
  • Stake the NFT assets
  • Stake the Primary SVIC coin

Project – SolGods – Blockchain

Ruskin Felix Consulting LLC partnered with SolGods to prepare a whitepaper that highlights the SolGods platform, concept and the project summary. The report shed light on the project plan by laying emphasis on the NFT staking, Lottery system, Faction war and building bases. The report talks about the tokenomics and business model by providing details of the sources of revenue, coin distribution plan and the roadmap for the project. The report provides details of the core platform modules which comprise of the integrated P2E platform, inter-connected NFT collections and the NFT marketplace. 

The Sol Gods NFT collection is a set of NFTs that have been launched in the market to build a strong community that holds, earns, and grows through the engagement and development done on the NFTs and its Platform. The company will look to also create an exclusive NFT marketplace for itself, which will enable users to transact with the other unitholders and community for buying and selling transactions. The company also plans to launch 2 further collections, ensuring adequate flow and hype to sustain further community engagement on the Platform. The collections that have been launched are as follows:

  • SolGods
  • Fractures

Gods and Fractures can be sent to ‘meditate’ (In effect – Stake). They can be sent for 1 month, 3 months or 6 months. The more extended periods are incentivized by yielding a higher staking return rate. All Pay-outs will be made weekly – for 7 days.

There will be a lottery available to all NFT holders every week twice. All token holders will be able to buy a ticket in the same by utilizing $GOD tokens. The lottery winners will have the opportunity to earn NFTs from the other Launched collections (Bridged & Forgotten). This lottery will be conducted twice every week. The price for the ticket will be 100 $GOD token. The project will also continue to add further value additions in the lottery. Gods and Fractures go into ‘Meditation’ to earn the gaming token, $GOD. Users can pay $GOD to send Bridged on quests. Bridged will return after 5 days (25%). In return, The Bridged will have a bounty of gathered items. 

Some of the key sources of revenue for this project are as follows:

  • Digital Assets Sale – NFTs: The digital assets sale of all the NFT collections will be the initial form of revenue for the company. This will also include the overall fee being expended to develop these NFTs through missions and quests on the Platform.
  • NFT Minting Fee: NFT assets can also be created by developing and minting NFTs. To mint these NFTs, the owners would need to expend a particular value of tokens. This will be referred to as the NFT minting fee for assets.
  • Transaction Revenue – NFT Marketplace: All transactions through the NFT marketplace will be charged with a set fee of 3% a transaction fee. This value will then be put back into circulation through the liquidity pool or taken out of the overall token supply.

Comprehensive Strategy Report – Video Production

Ruskin Felix Consulting LLC partnered and created a comprehensive business strategy for a video production company. We helped them to understand the overall industry, segmental overview, growth drivers, industry challenges, industry challenges, business environment analysis and market entry strategies and challenges. We assisted them in understanding the business structure, employee assessment, budget analysis, pricing analysis, cost management and the competitive advantages of the company. 

A video production company can take many different shapes. Local commercials, promotional videos, and wedding videos are just a few of the areas of focus for such a company. The brands may compose screenplays, hire performers, film scenes, compile supplied audio and visual, or film events to be edited later if they run their own video production company. Since there are so many different approaches to a video production firm, defining the specialization as it relates to the target audience is highly crucial. Once the company is more established, they can branch out into different sorts of video creation, but in the beginning, they need to be concentrated and narrow in its scope. 

The video production is divided into four stages consisting of pre-production, production, post-production and distribution and promotion phase. Pre-Production is the first stage in the process of making a video which is to plan and lay the foundation. It’s critical to conduct the necessary planning, research, problem-solving, and organization during this phase to ensure the success of the video project. All the raw elements for the video will be captured throughout the production phase. If brand has certain concepts, ideas, or visuals in mind for the final product, they will be expressed to the producer well before the end of the production phase. All the raw film footage and sound recordings are brought together in post-production to create a cohesive entity. The video goes through a collaborative editing process at this point, which may include several rounds of editing. A good post-production workflow is critical for ensuring that everyone communicates effectively, keeps on task, and produces the final video on time. The last phase is the distribution and promotion phase which includes establishing key metrics and reporting strategy, developing a plan for distributing content and formatting content. 

Our recommendation to the brand was to begin by focusing on presenting their value to target clients, such as through a company website, social media, and services that display their reel. The brand’s marketing approach should be oriented on the producing company’s value proposition. The brand should also focus on networking, as it is a key component to creating a successful video production company. Associating with trade organizations and engaging with prospective clients through pre-established agencies are two ways to network. Once the brands have an established consumer base, they can ask for references. In order to target corporations, the brand can hire agents/brokers or marketing agencies.

Comprehensive Strategy Report – Bedrock Special Projects

Ruskin Felix Consulting LLC partnered with Bedrock special projects to create a comprehensive strategy report focused on the expansion strategy of the company. The report highlights the entry and compliance procedures, operational strategy, goals and objectives of the company. While building the expansion strategy, the report also emphasizes on the risk assessment, critical factors, risk mitigation strategies, and the reputation management strategy. The report highlights the current scale of operation of Bedrock special projects and suggests opportunities in various other locations such as Netherlands, Europe, UK, Germany, France, Spain, etc. 

Bedrock Special Projects (Bedrock) is a Security Risk Management firm offering private security, intelligence, investigations, Cybersecurity, and security consulting. Bedrock provides bespoke protection for corporations, executives, family offices, and high-net-worth individuals They are looking to expand their American security firm into the European Union, specifically the Netherlands. 

The Company works in its two main divisions:

  • Bedrock Special Projects – They are enterprise security risk specialists, offering first-class protection to UHNI clients, corporates and Keymen for companies and political clients.
  • Bedrock Investigations – Bedrock Investigations is a full-service investigative agency providing comprehensive investigative solutions to individuals, small businesses, and attorneys in Denver, Colorado.

Bedrock Special Projects should integrate its operations in the USA and expand into Europe. The initial phase of the expansion should be focused on building a presence in the market. The Company will enter the European countries, starting with the Netherlands. The Company will focus on acquiring clients with Liquid Net-worth above $30 Million. The Company will also look at acquiring corporate clients on a contractual relationship basis. The expansion will be done in Europe based on the following phase-wise plan. 

The brief of the plan is as follows:

  • Phase: 1 – Netherlands
  • Phase: 2 – Germany, UK, Switzerland, France, Spain, Italy, Sweden
  • Phase: 3 – Norway, Austria, Belgium, Denmark, Ireland, Portugal, Greece, Luxembourg, Poland, Czech Republic, Monaco, Romania, Hungary, and Cyprus.

The Company will regulate and follow all compliance procedures as per the European Union Guidelines and National policies on licensing of Private Security firms. The organizational structure of the Company should be created keeping in mind the taxation and structure of hiring it to plan to have. As the Company caters to UHNI clients and corporates, the critical success factor for the Company will be to create brand value and brand management through the press, media management, public relations and reputation management. 

Comprehensive Strategy Formulation – Manuka Honey – New Zealand

Ruskin Felix Consulting LLC prepared a comprehensive strategy formulation report focusing on the manuka honey pricing analysis. The report lays emphasis on the industry characteristics, fluctuations and future scope of the industry. The report analyzes the growth drivers, industry challenges, industry opportunities and business environmental analysis. This report also highlights the financial viability of the of the project by detailing the financial assessment, costing management, absorption costing, cost allocation and pricing and revenue computation. 

Manuka honey is made from the nectar of the manuka tree and is only produced in Australia and New Zealand. The key active ingredient in Manuka honey is methylglyoxal. This is an antibacterial organic compound that can be used for both medicine and everyday health benefits. Consumer’s changing lifestyle, rising health concerns, increasing healthcare costs, and growing preference for a fit and active lifestyle are the key factors driving the demand for the manuka honey.

Manuka honey is making a comeback in the wellness world, and for legitimate reason. Manuka honey is high in vitamins, nutrients, amino acids, and minerals, all of which aid in skin protection and renewal. It’s utilized in lotions, gels, perfumes, foundations, and mascara, to mention a few applications. Furthermore, it has health benefits such as strengthening the immune system, avoiding oral infections, speeding up the healing process, and stimulating the respiratory system, all of which contribute to the demand for Manuka honey. The rich flavor of Manuka honey, as well as its expanded uses as a table sugar substitute, are driving the market forward. 

The manuka honey market in North America is expected to grow at the highest CAGR during the forecast period. Rapid growth in the snacking needs of children and the surge in the consumption of nutrient enriched food is fueling the growth of manuka honey market in North America. The manuka honey market was valued at US$ 741.69 million in 2019 and is projected to reach US$ 1,238.15 million by 2028; it is expected to grow at a CAGR of 5.9% from 2020 to 2028. 

The growth drivers for manuka honey are as follows:

  • Increase in number of health-conscious individuals worldwide.
  • Antibacterial properties.
  • Therapeutic properties.
  • Usage in beauty products.
  • Rise in e-commerce contributing to manuka honey sales.

Comprehensive Market Research Report – Water features and Gardening – GCC Countries

Ruskin Felix Consulting LLC prepared a research and business strategy report based on the water features and gardening marketing in GCC countries. The research aims at analyzing demand of the product segments Fountains, Water features, Landscaping and Gardening as an industry in the GCC countries by collecting personal data and analyzing key personnel in the industry and related industry to understand scope, opportunities and challenges in the industry. The research will also look at the Product mix that is best suited for each product segment and focus on the same based on metrics and data acquired by the market. It covers in very detail the aspects of online sales, trends, interest and demand patterns for the product focus and shows even search trends, and demand in GCC and major regions across the same.

The overall fountain features industry is primarily used for commercial purposes and tourism attractions to be created. Resorts and smaller hotels are looking for such installations as well. The overall demand of water features and fountains is very less when used for personal use. Residential real estate projects are also a common hotspot and demand niche for this industry. This also includes gardening products and landscaping potentials for the same in all GCC countries. The countries also have a free migration policy and thus always motivates foreigners to permanently shift into the country also due the tax cuts and haven that these countries are.

Landscaping and gardening are an industry that has been booming in the past 10 years in GCC, with various competitors at all levels of operations, the industry is growing at a CAGR 17% YOY. The demand for such products is also high in the lower price range among residence owners and homeowners including builders, real estate projects, and tourism industry. The level of interest for gardening products in retail customers among all GCC countries varies based on the income group in the retail segment.

Artificial water features compose a major section and percentage of the tourist attractions in UAE. Other GCC countries like Saudi Arabia are catching up to the trend, where countries like Oman, and Qatar are way behind in the demand for such features. The differentiating factor in such water features is the design and utility of the water feature. Such features have a range of products and designs for the customer to choose from and are usually complex in design. Innovations in water technology, light technology and overall efficiency of such features can help a company to price their products more effectively in the market and gain market share.

The overall view of industry is viable however due to the pandemic substantial challenges are seen in the stalled projects and lack of demand, however with a good product mix, the company will be able to create a market share in the industry and develop further in the product niches of Water features, fountains and landscaping, gardening. 

  • Fountains and water features – Due to the COVID-19, the slowdown in tourism and stalling of many real estate projects will slow down the demand in these products. Thus, a B2B approach to sales will be profitable while focusing on good running projects and lower focus on online retail market.
  • Landscaping and gardening products – High potential of the gardening products and small-scale landscaping services in many countries with lower competition can prove very profitable. Online presence in this can also be made.

Comprehensive Market Research and Strategy Report – Resin Artwork

Ruskin Felix Consulting LLC prepared a report which covers an overview of the personalized gifting industry and highlights the demand for resin artwork globally and in the United States. The report analyses the various platforms and channels that can be adopted for selling resin artwork online. It explains in detail the pricing of various competitors and product segments which can be taken into consideration before setting a price for your product. The aim of the report is to provide complete strategy and analysis along with recommendations of various options that can be weighed based on cost, effort and time. Some of the key aspects covered in the report are market analysis, online aggregators, pricing strategy, traffic analysis, key competitive advantages and product placement.

Epoxy resins are a two-component system consisting of resin and hardener. By mixing the two components, a chemical reaction takes place so that the liquid resin gradually hardens to a solid plastic. The result is a high-gloss, clear surface. Epoxy Resin is a versatile material that’s used in a wide variety of crafts. Resin casting is a fun way to accent your furniture, create jewelry and ornaments, etc. Resin starts as a liquid and then hardens, so you can pour it into molds, or add items like dried flowers, insects, or leaves. Because people may not have knowledge on the vast uses of resin there may be some hesitation or intimidation by the idea of trying it at home. We have provided answers to common questions we receive to help artists understand more about using resin in their upcoming art projects.

The overall resin artwork industry in USA was valued at $170 million in 2020 and is projected to hit $331.26 million by 2027 at a CAGR of 10%. Resin artwork has been booming for a few years now but the pandemic and lockdown all over the world has led the artists to open their own website stores and sell their art using social media. The demand for resin artwork has proliferated and right now is a very good time to get into the industry.

The initial focus for the business should be to start with their own website for selling Resin Products as per the niche to be focused upon. A further scaling up of units should be done through aggregators like Etsy and Amazon. The company should look at having an aggressive Focus on sales and marketing through online social media platforms including Instagram and Facebook etc.

Comprehensive Market Feasibility Study – Solar Ac-Hybrid – South Africa

Ruskin Felix Consulting LLC created a strategy and market feasibility study based on the solar AC – Hybrids for South Africa. The report was based on the present value customer viability. The report highlights the assessment of traditional and hybrid solar power AC usage profitability, cost assessment and market assessment. 

The calculations have shown that there will be a significant positive impact if the customer chooses to go for the Solar AC based hybrid system as the net present value of cash flows will be significantly higher in comparison to the existing cost of electricity and lack of efficiency that the existing ACs have in the geographic location. This holds true for other products of Tosca as well and thus a substantial advantage can be given to the end user for the same. Use of the government grant can be used to order the kits in bulk from the Tosca and then be used to increase the margins of the company. An increase in the installation and kit price can also be looked at to increase the expected sales revenue and turnover. 

Focus Market (Target): The market is very focused on the BTU 18000 version so that should be the product focus in different variants for the company as well. This should be done as the variant involves 63% of all sales in the region. Hybrid systems will also add further add value to the customers because of the water heating facility as well. Large custom orders like in schools and hospitals should be done for the Central cooling versions of the 36000BTU and 48000 BTU.

The market is ripe for such a product as the efficiency and SEER rating of most ACs in the region are very low and thus this will provide as a very good product for the market. For the price sensitive customers, it is to be expressly stated to them that the increased price differential will be set off by the savings in energy costs in the first year itself and hence will be extremely useful and profitable for the future.

Comprehensive Feasibility Study and Execution Plan – La Colombe

Ruskin Felix Consulting LLC partnered and prepared a report analyzing the coffee industry and preparing a comprehensive study on the competitors. One of the major competitors that was focused upon was La Colombe. We tried to help by explaining the company analysis, store availability, their unique strategy, sales analysis, the coffee product segmentation, segmentation based on distribution channel, coffee consumption and highlights related to the coffee industry. This report was thoroughly detailed, and each section was analyzed carefully.

La Colombe (www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants and retailers around the world. In addition, the company owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Washington, D.C. and Los Angeles – with additional locations and new markets scheduled to open in 2019. The company has also made headlines in the ready-to-drink business with its DRAFT LATTE – the world’s first-ever textured iced latte. 

The whole ready-to-drink coffee sector has annual sales of $4.1 billion 1 and is increasing at a rate of 12% across all channels. La Colombe’s ready-to-drink beverages are growing at a rate of 130 percent in the grocery channel. The multi-serve segment is growing at twice the rate of the overall category, demonstrating that customers want ready-to-drink options for their at-home needs. Draft Latte has gained over 55,000 points of distribution nationwide and has achieved more than 51% ACV.

La Colombe’s Unique Strategy – Getting Reviews Lift from Gift Card Incentives: Offering a review reward was one technique La Colombe employed to more than quadruple its review collecting. According to Power Reviews study, nearly three-quarters of consumers (73%) would be inspired to submit a review if they were given a reward. Offering a review bonus was one approach employed by La Colombe to more than quadruple their review collecting. During July and August, the company increased its review volume by 82%, and between July and September, it increased by 310%. This was significant since it allowed the organization to obtain many new evaluations in time for the holiday buying season.

La Colombe also uses feedback from customers to improve its user experience and web design. When several evaluations revealed that customers were having trouble choosing the proper roast level, the team recognized that the roast-level labelling in the product descriptions was not obvious. As a result, La Colombe’s web team re-calibrated its roast ranges on its website to better fit with consumer wants, needs, and expectations, with a specially designed red header under each product clearly stating its roast degree. According to Liz Cornell, La Colombe’s User Experience Lead, obtaining this insight via user-generated content was a more direct and cost-effective way to find potential for improvement than organizing focus groups and meeting with an independent digital firm once a week.

Comprehensive Feasibility Study and Execution Plan – Celebrand

Ruskin Felix Consulting LLC prepared a comprehensive feasibility study and execution plan to understand the money remittance business. We tried to prepare a report focusing on the executive summary, business overview, the industry characteristics, fluctuations and future scope highlighting the market dynamics, industry challenges, growth drivers, industry opportunities and total available market, serviceable available market and service obtainable market. We provided insights on the business model, business analysis, development approach, and focused on the financial viability of the business. 

The project aims to develop a money exchange platform that will facilitate easy, comfortable and fast transfer of currency from the Sudanese diaspora in the U.S.S and vice-versa. The money exchange situation between the U.S.S. and Sudan is currently at a standstill, with only a few major money exchanges like Western Union operating in the field. The business aims to create an efficient system for the timely transfer of currency. It is also very costly for money transfer especially with smaller amounts, which makes it difficult for the Sudanese population to transfer money efficiently. With respect to Sudan, there is an added concern about security. Thus, this project aims to satisfy these needs by providing safe and secure transactions with utmost flexibility and convenience with an integrated online digital platform. The main operating base will be Maryland, US with a goal to operate in other states across the United States as well.

The usual money transfer/remittance process has three steps:

  • The migrant sender pays the remittance to the sending agent using cash, check, money order, credit card, debit card, or a debit instruction sent by e-mail, phone, or through the internet.
  • The sending agency instructs its agent in the recipient’s country to deliver the remittance.
  • The paying agent makes the payment to the beneficiary. 

This company follows a business model that focuses on the Sudanese population in the United States. A few challenges may arise when transferring money to Sudan to assist the Sudanese community, including high transaction fees, low-tech access, and low remittance amounts. As the trend is to go digital, operating entirely online would be advantageous. With increasing pressure to reduce transaction fees and restrictions on increasing FX charges, large corporations such as Western Union are focusing more on small businesses, offering innovative tools such as hedging and marketplaces for customers to connect. Its network’s 500,000 branches hamper its ability to respond to cheaper electronic transfer services.

The business can be successful if a phase wise approach is taken to expand the business. The initial focus of the business on the Sudanese market can be a good initial approach however due to the lack of turnover and high number of competitors, it will be hard for the business to sustain with focus only on one country. The company should apply the phase wise business expansion stated herein and move towards a multi-currency and multi-currency money transmitting company with high value of tech integration to compete with the modern players in the field. The company should also look at creating a payment gateway at a later stage post the 5-7 years of operations as that will unlock value additionally for the Business.

At a valuation of close to $15 Million, the company can be profitable given the initial cash burn of the company is funded through investors or structured Debt. Key elements to factor in include the compliance requirements, AML policies, FATF guidelines, licensing procedures and KYC norms for money transmitting globally.

Comprehensive Feasibility Study – Money Remittance Business

Ruskin Felix Consulting LLC prepared a comprehensive feasibility study and execution plan to understand the money remittance business. We tried to prepare a report focusing on the executive summary, business overview, the industry characteristics, fluctuations and future scope highlighting the market dynamics, industry challenges, growth drivers, industry opportunities and total available market, serviceable available market and service obtainable market. We provided insights on the business model, business analysis, development approach, and focused on the financial viability of the business. 

The project aims to develop a money exchange platform that will facilitate easy, comfortable and fast transfer of currency from the Sudanese diaspora in the U.S.S and vice-versa. The money exchange situation between the U.S.S. and Sudan is currently at a standstill, with only a few major money exchanges like Western Union operating in the field. The business aims to create an efficient system for the timely transfer of currency. It is also very costly for money transfer especially with smaller amounts, which makes it difficult for the Sudanese population to transfer money efficiently. With respect to Sudan, there is an added concern about security. Thus, this project aims to satisfy these needs by providing safe and secure transactions with utmost flexibility and convenience with an integrated online digital platform. The main operating base will be Maryland, US with a goal to operate in other states across the United States as well.

The usual money transfer/remittance process has three steps:

  • The migrant sender pays the remittance to the sending agent using cash, check, money order, credit card, debit card, or a debit instruction sent by e-mail, phone, or through the internet.
  • The sending agency instructs its agent in the recipient’s country to deliver the remittance.
  • The paying agent makes the payment to the beneficiary. 

This company follows a business model that focuses on the Sudanese population in the United States. A few challenges may arise when transferring money to Sudan to assist the Sudanese community, including high transaction fees, low-tech access, and low remittance amounts. As the trend is to go digital, operating entirely online would be advantageous. With increasing pressure to reduce transaction fees and restrictions on increasing FX charges, large corporations such as Western Union are focusing more on small businesses, offering innovative tools such as hedging and marketplaces for customers to connect. Its network’s 500,000 branches hamper its ability to respond to cheaper electronic transfer services.

The business can be successful if a phase wise approach is taken to expand the business. The initial focus of the business on the Sudanese market can be a good initial approach however due to the lack of turnover and high number of competitors, it will be hard for the business to sustain with focus only on one country. The company should apply the phase wise business expansion stated herein and move towards a multi-currency and multi-currency money transmitting company with high value of tech integration to compete with the modern players in the field. The company should also look at creating a payment gateway at a later stage post the 5-7 years of operations as that will unlock value additionally for the Business.

At a valuation of close to $15 Million, the company can be profitable given the initial cash burn of the company is funded through investors or structured Debt. Key elements to factor in include the compliance requirements, AML policies, FATF guidelines, licensing procedures and KYC norms for money transmitting globally.

Project – Priymus X Cerulean

Ruskin Felix Consulting LLC partnered with Priymus and prepared comprehensive investor documentation, IM, Whitepapers, Decks, strategy and the composite tokenomics and financial model for the for their idea of the future of video streaming. The report emphasizes on the mission of the project, the problems associated with the streaming platform, and the solutions for the play-to-earn model. The report sheds light on the unique selling proposition, market opportunity, customer journey, the partners and the tokenomics of the Cerulean tokens. The report also sheds light on the project roadmap and the coin distribution and segmentation. To understand the viability of the project, the report also provides details of the application of funds and the methods to build coin utility.

At Priymus the mission is to create forever memories for their subscribers through innovative captivating live and on- demand content that is Al curated to connect based on their personal interest. At Priymus they reward their loyal viewers with token-based gamification and aim to be an all-inclusive streaming experience.

There is no streaming platform in the market which allows users to enjoy films, television shows, music videos, live concerts and special events in one place. They must subscribe to various platforms and pay different subscription fees for each platform. 

  • No one platform – There is currently no one platform which allows users to enjoy both live and video- on –demand content in one place.
  • Pay multiple subscription fees – 58% of Americans subscribe to more than one of the big three streaming services.
  • No similar existing business model – a business model where one gets paid to view content and get real world utility of the tokens doesn’t exist in the market. 

Unlike the traditional model of watching television, Priymus will change the landscape of content consumption by allowing our subscribers to be rewarded for their time. Priymus has a unique view to earn business model with real life token utility and crypto integration allowing users to mine coins while consuming content. The platform will record the number of hours to award Priymus tokens to viewers.

The Priymus platform and Cerulean Tokens are the two central pillars that sustain the Priymus ecosystem. The Priymus Tokens will reward to the user for viewing content on the platform which can be redeemed within or outside the ecosystem.

  • Priymus – Priymus will create their own content or license it from its partners to provide its users with the best quality content.
  • Platform – the platform will record the time the user spends watching the content.
  • User – the consumers will be able to mine token while watching the content. 
  • Exchange – the coin can be traded for other currencies on their partner exchanges through their wallet.

The Priymus Network will continue to develop solutions that will enhance the value of the token and the utility for the coin. This will be done by providing various market measures to boost stability, utility and usability of the coin.

Priymus will continue to expand its userbase as per its projected roadmap. It will also enable users to build an ecosystem and community based on content viewing and engagement. The key costs for the platform will be Marketing, Licensing, Production and IT Costs for the platform. With its launch due in December 2022. It is expected that that the platform will reach more than 100k+ users on its platform within the first 1-2 months and is currently valued at $50 Million at its Seed round.

Project – GoFungibles – Metarun

 
 

Ruskin Felix Consulting LLC partnered with Gofungibles (Metarun) and prepared a comprehensive valuation and tokenomics report alongwith their whitepaper documentation highlighting the business model and tokenomics which emphasizes on the initial revenue, transaction revenue, and NFT marketplace. The report sheds light on the financial viability of the project by analyzing the financial assumptions, cost variables, channels revenue computation, crypto projected valuation. The report is a detailed study of the primary game revenue projection, NFT marketplace revenue projection, cash flow analysis, and coin distribution plan. 

Gaming Platform – The Goal is to create a virtual gaming realm where all users can play an interface-based game and buy and sell NFTs that they collect through their journey on the game. Key Features include:

  • A user can choose a can buy assets in the game through playing and will be paid to play the game through various modes and incentives.
  • He/she may choose to trade the NFTs amongst other users
  • The NFTs will also be available in-game and in the NFT marketplace of the company.     

The NFT marketplace will be the key component of the game with the underlying transaction currency being the coin the company has issued. The modes of revenue will be primarily a blanket fee on the gross transaction value

The Key features of the NFT Market Place Include:

  • Assets/NFTs Trading features
  • Sale and purchase of levelups and other value adds for the related game
  • NFT auction and resale functionality
  • Specialized auctions with tie-ups with artists and creators

The NFT Marketplace will also include in game transactions for leveling up and getting assets in the game. The company will charge a fee on the platform on the gross transaction value.

The gaming based NFT Platform should thus be marketed as a community of enthusiastic gamers with a virtual reality and gaming-based experience. The platform’s internal currency will also become prominent over a period due to the operations and usability of the Coin on the platform. The Goal will be to integrate with various exchanges and act as a community-based platform in the initial phase.

The firm’s overall value is expected to be $2.95 Billion by 2026, inclusive of the underlying Coin. 

The business does have the risk of imitation and replication by exchanges that are already active and thus, market share needs to be increased faster through marketing and brand integration strategies. The business has a substantially high IRR, but similar projects on the Cryptocurrency Universe are in line.

Wooths – Comprehensive Investor Documentation

Ruskin Felix Consulting partnered with Wooths – on-demand private work booths to create a comprehensive business plan and strategy report by analyzing the project, global assessment, overall industry, total available market, serviceable available market, service obtainable market, product analysis, and understanding of the financial viability of the project by providing insights on cost assessment and the valuation metrics of the company.

Wooth helps you access work pods and meeting rooms that allow the working population to access quiet private workspaces on demand whenever they need it, all over the city: malls, hotels, coffee shops, metro stations and other convenient locations. They are completely soundproof pods and Wi-Fi enabled and available on an hourly basis. Wooth unlocks productivity throughout the city by unlocking workspaces that come in various formats depending on your need. The app allows you to book four types of workspaces: hot desks, meeting rooms, private offices, and smart work booths in spaces such as co-working, serviced offices, traditional offices, shopping centers, metro stations etc.

Wooth will partner with various businesses in the hospitality industry like cafes and hotels, which currently have only 30% occupancy due to COVID restrictions and lockdowns in various parts of the country. Other partners will be open in public places such as malls and parks, allowing customers to access work pods and hot desks in proximity to their houses. Metros and co-working companies will equally be important to Wooth’s business model.

The overall business model of utilizing free spaces across the commercial real estate to benefit from the new wave of work-from-home scenarios may play very well due to the lack of direct competitors in the field. However, the business is dependent on pricing, location and user experience and thus, those aspects should be taken care of while executing parts of the Project. The company should also focus on setting up the units in residential places to boost the average user rate per day across business models. Scalability is also an important factor. With most co-working spaces being utilized only 20-30% due to its high costs, low flexibility and distance from home factors, Wooth places itself as the best alternative for employees and freelancers across cities.

The valuation of the company is thus assessed at INR 482.83 Crores. At a 10% deviation range. The valuation range is between INR 434.55 Crores and INR 531.12 Crores. The total NPV of the FCFF for the Project is 35.38 Crores. IRR for the Project based on FCFF (Net Free Cash Flows) = 62.84%. IRR for the Project based on EBITDA (Net Earnings Excluding Capital Expenses) = 87.27%. The total Overall payback period as per the project metrics and projections is 4th Year. This is also the Year when the company will become Net Cash Flow positive with INR 13.25 Crores of Net Cash Inflow. The expected net cash burn will be INR 12.92 Crores, covered fully within 3 Years and 11 months. RFC believes the project will be very useful and will have great market potential post-COVID-19 in India.

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