Consumer Retail

Comprehensive Valuation Report – Globalfy

Globalfy

Ruskin Felix Consulting LLC partnered with Globalfy to prepare a comprehensive valuation report. The report highlights the financial viability of the project by laying emphasis on the business risk, credit risk, competition risk while also analyzing the projections. The infrastructure outlay forms a significant part of the report. To understand how financially viable the project is, we have highlighted the revenue segmentation and the past financials of Globalfy. The financial metrics further helps to understand the NPV analysis, and the FCFF computation. 

Some of the key risks associated with this type of business are as follows:

  • Consistency of order pipeline.
  • Low Profitability Margins
  • Various Intrinsic KPI factors for business
  • Relatively high competition

A higher level of risk is associated with the entertainment, production and media industry where the overall value of firms is harder to predict. Also Hit and miss projects are higher as number of clients to be attained is dependent on high cost of acquisition with low churn rate. The industry of Globalfy has an extremely focused and high competition-based operation metrics and one or a series of failed/unsuccessful projects can heavily jeopardize future operations and production pipeline. Thus, the overall industry and target Equity Cost of Capital used for discounting FCFFs is taken as 10%. Globalfy also runs the risk of defaults, delays and issues arising from contracted and planned revenues in cases where the business operations will not pan out as planned and projected. The delay and non-payment of revenues by clients is also to be accommodated in the overall business risk of Globalfy. This may adversely affect the cash flows of the leading to cutbacks, execution delays and layoffs. 

The overall valuation of Globalfy is based on 4 valuation methods and is computed based on the weighted average of the valuation methods. The overall valuation of Globalfy is $983.5K on a 5 Year forward basis. The methods used to compute the value of Globalfy are:

  • PE multiple of Net Profit (CY)
  • Revenue Multiple on CY Revenue
  • Overall Project NPV Valuation (DCF)
  • Terminal Value Method

Due to the significance of overall net cash flows in present value from investor’s perspective, we have used the ratio of 30% valuation for it, thereby providing the investor a higher assured returns during the period of the investment.

The range of valuation for the business of Globalfy is computed at: $885k to $1.08 Million

It is to be noted that this value is based on the projections and assumptions made for the valuation and may significantly differ during real operations due to the overall business and industry risk.

Globalfy is a viable investment due to its assured structured cash flows and growth potential at a valuation of $983k.

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Comprehensive Valuation Report – Shareef Corner

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Shareef Corner

Ruskin Felix Consulting LLC partnered with Shareef Corner to prepare a comprehensive valuation report. The report highlights the financial viability of the project by laying emphasis on the business risk, credit risk, competition risk while also analyzing the projections. The infrastructure outlay forms a significant part of the report. To understand how financially viable the project is, we have highlighted the projected turnover and projected expenses. The financial metrics further helps to understand the NPV and IRR, payback period and the capital that is required to be raised.

Some of the key risks associated with this type of business are as follows:

  • Scalability and cost of acquisition
  • Revenue maximization practices
  • Distribution Network – Selection and Operation
  • High reliance on specific distribution KDRs

There will be a credit risk that Shareef Corner will be exposed to as well if some parts of the operations are funded through debt. In such a case the assumed WACC of 10% may also change. Even with higher demand and opportunity in the market. Businesses that have focus on food products run the risk of depreciation or obsoletion of output produced in case of long-term storage. This increases the cost of warehousing as well as the need for assured demand for the output. With various players in the field, the sudden increase in competition might affect the long-term view of the business as product differentiation and distribution will be key to the operational success.

The overall valuation of Shareef Corner is based on 3 valuation methods and is computed based on the weighted average of the valuation methods. The overall valuation of Shareef Corner (Post Money) is SAR 2.167 billion on a 5 Year forward basis. The methods used to compute the value of Shareef Corner are:

  • PE multiple of FCFF cash flows
  • Overall Project NPV Valuation – DCF Valuation
  • Terminal Value Method

The range of valuation for the business is computed at: SAR 1.95 billion to SAR 2.38 billion.

It is to be noted that this value is based on the projections and assumptions made for the valuation and may significantly differ during real operations due to the overall business and industry risk. The Pre-money Valuation of the business is SAR 452 million based on 2021 Earnings Multiple basis at a 42X PE Ratio.

For an investment of SAR 30 million, the investor should get 6.64% of the overall company at the above-mentioned valuation range – Pre money and should look to gain an IRR of 225% on investment.

The company is a viable investment due to its assured structured cash flows and growth potential at a valuation of SAR 2.167 billion with a healthy business and asset flow with existing distribution contracts. 

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Comprehensive Strategy Report – Bedrock Special Projects

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Bedrock

Ruskin Felix Consulting LLC partnered with Bedrock special projects to create a comprehensive strategy report focused on the expansion strategy of the company. The report highlights the entry and compliance procedures, operational strategy, goals and objectives of the company. While building the expansion strategy, the report also emphasizes on the risk assessment, critical factors, risk mitigation strategies, and the reputation management strategy. The report highlights the current scale of operation of Bedrock special projects and suggests opportunities in various other locations such as Netherlands, Europe, UK, Germany, France, Spain, etc. 

Bedrock Special Projects (Bedrock) is a Security Risk Management firm offering private security, intelligence, investigations, Cybersecurity, and security consulting. Bedrock provides bespoke protection for corporations, executives, family offices, and high-net-worth individuals They are looking to expand their American security firm into the European Union, specifically the Netherlands. 

The Company works in its two main divisions:

  • Bedrock Special Projects – They are enterprise security risk specialists, offering first-class protection to UHNI clients, corporates and Keymen for companies and political clients.
  • Bedrock Investigations – Bedrock Investigations is a full-service investigative agency providing comprehensive investigative solutions to individuals, small businesses, and attorneys in Denver, Colorado.

Bedrock Special Projects should integrate its operations in the USA and expand into Europe. The initial phase of the expansion should be focused on building a presence in the market. Bedrock will enter the European countries, starting with the Netherlands. It will focus on acquiring clients with Liquid Net-worth above $30 Million. Bedrock will also look at acquiring corporate clients on a contractual relationship basis. The expansion will be done in Europe based on the following phase-wise plan. 

The brief of the plan is as follows:

  • Phase: 1 – Netherlands
  • Phase: 2 – Germany, UK, Switzerland, France, Spain, Italy, Sweden
  • Phase: 3 – Norway, Austria, Belgium, Denmark, Ireland, Portugal, Greece, Luxembourg, Poland, Czech Republic, Monaco, Romania, Hungary, and Cyprus.

Bedrock will regulate and follow all compliance procedures as per the European Union Guidelines and National policies on licensing of Private Security firms. The organizational structure of the Company should be created keeping in mind the taxation and structure of hiring it to plan to have. As the Company caters to UHNI clients and corporates, the critical success factor for the Company will be to create brand value and brand management through the press, media management, public relations and reputation management. 

Comprehensive Strategy Report – Bedrock Special Projects Read More »

Comprehensive Market Research – USA Beverages Industry

USA Beverages Industry

Ruskin Felix Consulting LLC created a comprehensive research and strategy report based on the Beverages industry. The reports sheds light on the overall industry analysis, market size and technical analysis which comprises of the certification analysis, calorific value analysis and sugar content analysis. The report consists of a detailed research based on the behavior and trends of consumers – behavior shifts, trend analysis, competitive analysis, and opportunity analysis. The report highlights the e-commerce strategy, B2C sales approach, and the execution plan of the project. The report lays emphasis on the business model and the brand positioning of the company.

 

Sales of major beverage categories are expected to grow from $150 billion to more than $160 billion by the end of 2020, according to a new report titled U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era by Packaged Facts, a leading market research firm and division of MarketResearch.com. Most packaged beverage categories are mature, but there are still growth opportunities for companies that focus on product innovation, appeal to shifting consumer preferences, and successfully navigate market changes associated with the COVID-19 pandemic.

 

Over the past 2 years, the pandemic has changed the way consumers shop, socialize, entertain as well as the types of foods and beverages they consume. Although vaccines have been developed and are in distribution, the pandemic is affecting beverage trends and overall health and wellness.

 

From soft drinks and fruit juices to diet beverages and alcohol, the United States’ beverage market is, indeed, a profitable one. The success of the industry is illustrated by the nation’s extensive consumption of alcoholic and non-alcoholic beverages. Current estimates value the U.S. beverage market at an impressive $146 billion.

 

Globally, 57% of consumers report being more concerned about their immunity as a result of COVID-19. As consumers strive to enhance their immunity, they are becoming more knowledgeable about how the human microbiome supports the immune system and overall wellbeing. Products containing probiotics, prebiotics and postbiotics can benefit the microbiome and are already gaining momentum in the marketplace.

Some of the changing trend for various health sectors are as follows:

  • Plant based beverages is the most popular trend in the beverage industry today and has tremendous opportunity. More and more brands are coming up with plant-based alternatives as part of the product portfolio with the rise in veganism.
  • Juice cleanses are old school and should be replaced with beverages with low-calorie and zero calorie drinks and smoothies with popular flavors such as strawberry, mango, vanilla, chocolate etc. Tea and fruit infused beverages should also be considered while developing a new drink for the weight management ND Metabolic health segment.
  • With rising stress and focus on emotional well-being, this segment has tremendous opportunity. More and more people are leaning towards CBD based drinks and oils to help with their insomnia, anxiety and other illness. Some popular choices of beverages in this category are CBD infused coffee, oils, sparkling water, soda, syrup and shots.
  • With an increased focus on personal health and immunity after the collapse of health policies across the world due to COVID, the company should look at focusing on making immunity-based drinks focused on organically bettering the internal immune system of the consumer.

Based on the report, there are a few product recommendations that have been highlighted and emphasized on:

  • Probiotic beverages – To focus on Probiotics in the form of soda as it has lesser existing competition than diary-based probiotics and has a very high appeal to the millennials due to their inclination towards sugary sodas.
  • Wellness shots – More and more brands are focusing on ancient medicinal and apoptogenic ingredients in wellness shots and we recommend this company do the same. Ingredients like apoptogenic.
  • Plant-based milk – We recommend creating plant-based coffee beverages, smoothies, or desserts for this category as the milk category is already crowded with existing competition.
  • Weight management beverages – Low calorie and Zero sugar drinks are also another option to consider
  • Sports and energy drinks – The energy and sports drink market is very saturated and has many top players already existing in the market. Any new entry in the market will have to come with a huge marketing budget and celebrity endorsements to be successful.
  • CBD beverages – Some recommendations for products in this category would be to create CBD infused water, CBD infused soda, CBD infused coffee, and CBD infused shots.
  • Mocktails and cocktails – Low content alcoholic drinks in sustainable packaging like glass.
  • Juices – An exciting innovation being seen in North America is caffeinated fruit juice, where fruit juice is infused with cold brew coffee. This is another arm of the functional energy drink category, tapping into the demand from health-conscious consumers.

Comprehensive Market Research – USA Beverages Industry Read More »

Comprehensive Market Research and Strategy Report – Resin Artwork

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Research & Strategy Report

Ruskin Felix Consulting LLC prepared a report which covers an overview of the personalized gifting industry and highlights the demand for resin artwork globally and in the United States. The report analyses the various platforms and channels that can be adopted for selling resin artwork online. It explains in detail the pricing of various competitors and product segments which can be taken into consideration before setting a price for your product. The aim of the report is to provide complete strategy and analysis along with recommendations of various options that can be weighed based on cost, effort and time. Some of the key aspects covered in the report are market analysis, online aggregators, pricing strategy, traffic analysis, key competitive advantages and product placement.

Epoxy resins are a two-component system consisting of resin and hardener. By mixing the two components, a chemical reaction takes place so that the liquid resin gradually hardens to a solid plastic. The result is a high-gloss, clear surface. Epoxy Resin is a versatile material that’s used in a wide variety of crafts, including resin artwork. Resin casting is a fun way to accent your furniture, create jewelry and ornaments, etc. Resin starts as a liquid and then hardens, so you can pour it into molds, or add items like dried flowers, insects, or leaves. Because people may not have knowledge of the vast uses of resin artwork, there may be some hesitation or intimidation by the idea of trying it at home. We have provided answers to common questions we receive to help artists understand more about using resin in their upcoming art projects.

The overall resin artwork industry in the USA was valued at $170 million in 2020 and is projected to hit $331.26 million by 2027 at a CAGR of 10%. Resin artwork has been booming for a few years now, but the pandemic and lockdown all over the world have led the artists to open their own website stores and sell their art, including resin artwork, using social media. The demand for resin artwork has proliferated, and right now is a very good time to get into the industry.

The initial focus for the business should be to start with their own website for selling resin artwork products as per the niche to be focused upon. A further scaling up of units should be done through aggregators like Etsy and Amazon. The company should look at having an aggressive focus on sales and marketing through online social media platforms, including Instagram and Facebook, to promote their resin artwork.

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Waste Management – SaaS Application – Investor Documentation – Dubai

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Waste Management

Ruskin Felix Consulting LLC created a comprehensive business plan for waste management – SaaS application. We helped in understanding the waste management patterns, consumer profiling, population details, market segmentation, total available market, serviceable available market and service obtainable market, product mix assessment, target market, geographical viability, location assessment, financial viability, cost projections, financial metrics, capital requirement and valuation of the company along with a strategic roadmap and a go-to-market strategy. 

The waste management app is built to provide convenient waste management services to all consumers for effective collection of waste. The app includes three main features including removal of sewage water, removal of wastewater and removal of rainwater. The waste management app is designed in a way to provide an easy and smooth experience to all their customers. The app includes features such as truck booking, fare calculator, live tracking of truck, payment, messaging and calling, driver rating and analysis, booking history, cancellation, schedule for later, flexible options, time of arrival, payment via cash or card. The app is easy to install and requires a few processes before one can begin using the app to its full capacity. The key features of waste management app are as follows: 

  • Easy registration and sign-in
  • Push notifications
  • Account management
  • Social media login
  • Quick bookings
  • Live tracking
  • Live chat with driver
  • Real-time updates
  • In-app payments
  • Rating and reviews
  • Offers and promos

Various features for the viewers will be launched including an emergency mode for water clogging that they will be able to use for. Due to the heavy rains in particular regions of Dubai, the collection of water waste and rainwater waste can become extremely difficult. To prevent from any mismanagement in supply of trucks, the app would also have a special feature called ‘emergency mode’. 

The overall valuation of the waste management company is based on 3 valuation methods and is computed based on the weighted average of the valuation methods. The overall valuation of the company (Post Money) is AED 41.17 million on a 9 Year forward basis. The methods used to compute the value of the company are:

  • PE multiple of FCFF cash flows
  • Overall Project NPV Valuation – DCF Valuation
  • Terminal Value Method

The range of valuation for the waste management business is computed at: AED 37.05 million to AED 45.28 million. The net present value of FCFF is AED 12.75 million. As the initial investment in this industry will be low as the SaaS platform will not need high capital investment, the relative IRR of the project will be very high. The projected IRR is 1083.90%. The projected IRR (net cash flow0 is based on 1202.29%. The business is substantially cash flow positive and thus the investor will continue to earn from the waste management business through its net positive cash flows.

Waste Management – SaaS Application – Investor Documentation – Dubai Read More »

Entertainer X Advantage Plus

Ruskin Felix Consulting LLC prepared a business strategy report while shedding light on the strategic alliance assessment of Entertainer and Advantage Plus. The Client Al-Zarooni Investments owns the Entertainer and was looking to partner with Advantage Plus for its foray into Group Club memberships. The report highlights the merger and the market analysis for Entertainer and Advantage plus. Through this report, RF Consulting has tried to highlight the advantages and key strengths of the merger. The financial viability of the project has also been assessed by understanding the cost analysis, comprehensive sensitivity analysis, and probability analysis. The report emphasizes on the inhouse development of the merger and lays down specific future opportunities. Through the recommendations, we have tried to provide an expert opinion and assessed the financial viability of the M&A and executed due diligence. The deal was executed completely in 2021 and was successfully implemented.

The Entertainer company has high brand value which can be utilized for expanding business as it’s a market leader in its main industry of providing group discounts coupons with network of hotels, F&B and leisure services. The company has about 75,000 active members and have existing database of 100,000 clients which it can be utilize for furthering the alliance product in the market. The overall strength in the GCC and UAE market is high, and the company can utilize existing strength levels to create awareness of the new product in the market it operates in. The company has surplus capabilities and will be able to put in the cost of marketing and sales that would be assessed for the new proposed product. With the company operating in its present space for many years, it has substantial links, network and value that can be vital to creating a new product and brand.

The overall economy of UAE and GCC has been growing however it has been relatively stagnant in the recent years and has lesser growth rate in its tourism traffic. However, the economy has grown steadily and looks to create events like the EXPO Dubai 2020 to boost its influence in Travel and tourism. 

Based on the understanding on the business strategy, there are a few recommendations that are there for Entertainer and Advantage Plus. The potential for inhouse development is there for the Entertainer, but as per the predicted demand and initial market stance, we would advise Not to focus on the inhouse development as it runs a high risk and has only a 10-20% margin overall while in operation. The company should make an alliance with the Advantage plus, use synergies, market strength, existing clientele to gain market share. Using expertise and created algorithm and network of partners of Advantage Plus.

Analyzing the financial viability of the merger, there are a few assessments that we have made, based on the financial projections. We expect substantial value to be generated from operating jointly. However, even with that increased value, Advantage plus will clearly gain further value with time as it will be able to reduce its operating margin and increase the services based on the number of partners and average memberships. There is thus a great opportunity for the Entertainer to eve and acquire the company advantage plus. RFC also performed a deep assessment of competitors in the field like Privelee in UAE and Saudi Arabia

The alliance will be profitable for both companies The Entertainer and Advantage Plus as per our assessment of the overall market opportunity and cost projections.

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Real Estate Canada

Ruskin Felix Consulting LLC prepared a comprehensive feasibility study and strategy report based on the fractional ownership in real estate industry. We highlighted the product overview, product analysis, global outlook, regional outlook, value proposition and optimization, funding events, market sizing and the pricing market for the same. We focused on the feasibility of the project by building competitive advantages, providing insights on the gaps and opportunities that entail while undertaking the project. This report was aimed towards analyzing the viability of the fractional ownership company. 

A percentage of an asset is owned as a fraction. Individual shareholders purchase fractional ownership shares in the asset, sharing usage rights, income sharing, priority access, and discounted rates with them. The use advantages fractional owners in real estate enjoy are on par with those of timeshare owners. For pricey assets like planes, sports automobiles, and vacation homes, fractional ownership is a frequent investment arrangement. The key distinction between timeshare and fractional ownership is that with fractional ownership, the investor owns a portion of the title as opposed to time-based units. In the case of fractional ownership, as the asset’s value rises, so do the value of the investment’s shares.

Solreva is the modern and affordable way to buy amazing properties in destination markets, without any of the challenges that comes along with homeownership. Solreva acquires elite homes in these destination markets which they then break up into eight real estate interests. Depending on how much time a customer wants to spend in that market and how much of a home they want to purchase from 50% to 12.5% of the property.

As a fractional ownership company, it is important to understand the average amount that people would be willing to invest when they think of purchasing a luxury second home. The average wealth of a person who is planning to invest into a luxury second home is approximately $55,00,000. The average income of an individual who is planning a purchase is around $6,03,000 and a luxury second home costs approximately $23,00,000.

Although the idea of fractional ownership may be relatively new in India, it will continue to be a significant part of real estate investing. Fractional investments have gained considerable popularity on international markets like those in the United States, Canada, China, Singapore, and Hong Kong. The ability for every generation of Indians to participate in and diversify their real estate, which was previously confined through the traditional path, and most did not have the financial wherewithal to do so, is made possible by the growing popularity of fractional ownership in the real estate market.

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New Zealand Honey Co. | Manuka Honey

Ruskin Felix Consulting LLC prepared a comprehensive strategy formulation report focusing on the manuka honey pricing analysis. The report lays emphasis on the industry characteristics, fluctuations and future scope of the industry. The report analyzes the growth drivers, industry challenges, industry opportunities and business environmental analysis. This report also highlights the financial viability of the of the project by detailing the financial assessment, costing management, absorption costing, cost allocation and pricing and revenue computation. We aimed to help our client create a detailed pricing strategy and policy to ascertain the prices on a national, international and quality based pricing.

The honey is made from the nectar of the manuka tree and is only produced in Australia and New Zealand. The key active ingredient is methylglyoxal. This is an antibacterial organic compound that can be used for both medicine and everyday health benefits. Consumer’s changing lifestyle, rising health concerns, increasing healthcare costs, and growing preference for a fit and active lifestyle are the key factors driving the demand for the manuka honey.

Manuka honey is making a comeback in the wellness world, and for legitimate reason. It is high in vitamins, nutrients, amino acids, and minerals, all of which aid in skin protection and renewal. It’s utilized in lotions, gels, perfumes, foundations, and mascara, to mention a few applications. Furthermore, it has health benefits such as strengthening the immune system, avoiding oral infections, speeding up the healing process, and stimulating the respiratory system, all of which contribute to the demand. The rich flavor of Manuka honey, as well as its expanded uses as a table sugar substitute, are driving the market forward. 

The manuka honey market in North America is expected to grow at the highest CAGR during the forecast period. Rapid growth in the snacking needs of children and the surge in the consumption of nutrient enriched food is fueling the growth of manuka honey market in North America. The market was valued at US$ 741.69 million in 2019 and is projected to reach US$ 1,238.15 million by 2028; it is expected to grow at a CAGR of 5.9% from 2020 to 2028. 

The growth drivers for manuka honey are as follows:

  • Increase in number of health-conscious individuals worldwide.
  • Antibacterial properties.
  • Therapeutic properties.
  • Usage in beauty products.
  • Rise in e-commerce contributing to manuka honey sales.

New Zealand Honey Co. | Manuka Honey Read More »

Succulenty

Ruskin Felix Consulting LLC partnered with the Succulenty to prepare a game design document which highlights the game concept, game pillars, architecture, and gameplay elements. The report also analyzes the UI/UX of the game, the mechanics, the in-game environment and the core drivers for game mechanics. The report provides a clear understanding of the interface highlighting the key aspects of the game while providing an audience assessment, overview of the gaming industry and the key aspects in gaming. The report is also focused on crypto integration and coin management. It provides a clear understanding of blockchain development while highlighting a coin supply plan. 

The game is an engagement-based gameplay with multiple modules for the community to interact and build further assets in the game through actions and engagements.

There are two primary modes in the game:

  1. Adventure (Campaign) Mode
  2. PVP Mode

There will also be a community module – Global which will enable players and participants (bystanders) to interact, build communities inside the game and visit other players assets within the globe.

The core concepts that the game is based on are:

  • Blockchain 
  • Non-Fungible Tokens 
  • Play-To-Earn 
  • Primary Token 
  • Staking

The priority for integrating with various exchanges is very high. The company should focus on integrating with as many exchange APIs as possible as that will limit the competitors and create a barrier to the entry of new entrants. This will also apply to fiat currency integrations based on the region of operations. The project will have in-platform conversion capacity with various Fiat currencies, stable coins. The Primary coin will also be listed on various exchanges, and markets for easy convertibility. These exchanges will also include exchanges like Uniswap, Coinswap, Binance, Coinbase etc. The Goal of the project will be to increase visibility and tradability to various exchanges, trading pairs and geographies.

The NFT marketplace will be integrated with the game as well as a complete web software to handle all in-game transactions. The primary use of the marketplace will be the following:

  • Buy, sell, trade and auctions for Primary Land Assets
  • Buy, sell, trade and auctions for Primary Succulenty Assets
  • Buy, sell, trade and auctions for Secondary Succulenty Assets
  • Staking of NFTs – (Land, Succies)
  • Staking of Primary Coin

Succulenty Read More »

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Understand the macroeconomic situations that affect the global positioning of countries.

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DeFi helps reduce dependency on traditional methods of transactions.

Creating a sustainable environment for driving multiple countries into a better tomorrow.

Understand how the U.S. discrepancy in accordance to their debt creates a havoc. 

Sustainable blockchain technology has immense benefit for the environment which cannot go unnoticed.

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Featured Reports

Understand the macroeconomic situations that affect the global positioning of countries.

Businesses can better understand how chatbots can advocate their vision.

DeFi helps reduce dependency on traditional methods of transactions.

Creating a sustainable environment for driving multiple countries into a better tomorrow.

Understand how the U.S. discrepancy in accordance to their debt creates a havoc. 

Sustainable blockchain technology has immense benefit for the environment which cannot go unnoticed.