Underpinned by pristine Himalayan beauty and vibrant living heritage, boutique high value tourism centred around Gross Happiness philosophy contributes substantially today for Bhutan – driving almost 12% of economy and over 50,000 jobs before pandemic – with potential for cautious reopening now continuity given inherent strengths across niche operators expertise, climate friendly infrastructure and proximity to massive Asian travellers base burstling with wanderlust again post COVID though conscious capacita limitations remain considering ecological equilibrium and resident priorities respect remains paramount. However, balancing growth aspirations with ecological imperatives across carrying capacity alignment, waste management protocols and local employment maximization emerges pivotal going forth to iterate sustainable models upholding wellbeing pursuits holistically.
Well positioned to assist tourism players refine strategies integrating sustainability and community goals, our advisors at consulting firm RFC offer practical ideas guiding visitor flow management, tourism skills development and cultural preservation partnerships essential for augmenting Bhutan’s appeal as pioneering sustainability proponents!