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An epidemic of Artificial Intelligence fever grips the advertising industry. In such a fast-paced industry, where trends like brand safety, programmatic television, and header bidding drive innovation, artificial intelligence (AI) and machine learning (ML) have emerged as the go-to warriors for enhancing results and increasing conversions. According to Crunchbase data, pandemic-induced changes in consumer behavior will increase interest in advertising technologies in 2021. Additionally, advertising on digital channels such as Google, Facebook, and others will account for 61% of total advertising in 2021.
As cookie dominance erodes and concerns about privacy and personalization grow, AI appears poised to play a significant role in enabling brands, companies, and organizations to compete for our eyes and attention in the face of rapidly changing media consumption habits.
Planning and predictive forecasting are possible with insights. Improve control, and you can improve targeting, cost savings, user productivity, ROI, and bid and inventory supply optimization. By incorporating AI into your ads to make them more relevant in terms of time, location, content, and messaging, you can significantly improve the experience of your prospects and customers.
Advertisement Positioning Using Artificial Intelligence
By allowing algorithms to analyze historical data and determine the most effective ads for a specific user group, AI simplifies the ad positioning process. The AI algorithms can use heat maps to choose the paths taken by website visitors and then place relevant ads in those locations.
Artificial Intelligence in Audience Targeting and Management
AI tools enable you to increase your ROI effectively and automatically by making demographic and budget adjustments to your ads.
Artificial Intelligence and Selection of Ad Networks
Ad mediation platforms route ad requests to multiple ad networks to ensure that publishers receive the best possible network for their ad slots. AI assists in this area by minimizing human error and effort.
AI can automate reporting and analytics to the point where a business instantly knows where to place their CTA button and what type of content their audience prefers.
Additionally, broken creative detection, bid-request relevancy prediction, and video view-through rate prediction are being developed.
The Advantages of Artificial Intelligence in Advertising
There is simply no substitute for AI and machine learning when it comes to increasing workflow efficiency, processing more data than is humanly possible, and increasing ROI.
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