ADTECH

An epidemic of Artificial Intelligence fever grips the advertising industry. In such a fast-paced industry, where trends like brand safety, programmatic television, and header bidding drive innovation, artificial intelligence (AI) and machine learning (ML) have emerged as the go-to warriors for enhancing results and increasing conversions. According to Crunchbase data, pandemic-induced changes in consumer behavior will increase interest in advertising technologies in 2021. Additionally, advertising on digital channels such as Google, Facebook, and others will account for 61% of total advertising in 2021.

As cookie dominance erodes and concerns about privacy and personalization grow, AI appears poised to play a significant role in enabling brands, companies, and organizations to compete for our eyes and attention in the face of rapidly changing media consumption habits.

Planning and predictive forecasting are possible with insights. Improve control, and you can improve targeting, cost savings, user productivity, ROI, and bid and inventory supply optimization. By incorporating AI into your ads to make them more relevant in terms of time, location, content, and messaging, you can significantly improve the experience of your prospects and customers.

Advertisement Positioning Using Artificial Intelligence

By allowing algorithms to analyze historical data and determine the most effective ads for a specific user group, AI simplifies the ad positioning process. The AI algorithms can use heat maps to choose the paths taken by website visitors and then place relevant ads in those locations.

Artificial Intelligence in Audience Targeting and Management

 AI tools enable you to increase your ROI effectively and automatically by making demographic and budget adjustments to your ads.

Artificial Intelligence and Selection of Ad Networks

Ad mediation platforms route ad requests to multiple ad networks to ensure that publishers receive the best possible network for their ad slots. AI assists in this area by minimizing human error and effort.

Automated Analytics

AI can automate reporting and analytics to the point where a business instantly knows where to place their CTA button and what type of content their audience prefers.

Additionally, broken creative detection, bid-request relevancy prediction, and video view-through rate prediction are being developed.

The Advantages of Artificial Intelligence in Advertising

There is simply no substitute for AI and machine learning when it comes to increasing workflow efficiency, processing more data than is humanly possible, and increasing ROI.

Regional Outlook (Revenue, USD Billion, 2021 – 2027)

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
• Asia Pacific
  • China
  • Japan
  • India
• South America
  • Brazil
• Middle East and Africa (MEA)

Competitors

Albert

Albert is a popular ad management platform that combines robotic process automation and artificial intelligence to manage all aspects of paid digital campaigns across all channels, including Facebook, YouTube, Instagram, Google Ads, and Gmail. The software is integrated throughout the customer lifecycle. It achieves superior results due to its autonomous plans, tests, and ability to execute ads.

GumGum

GumGum is an artificial intelligence company that assists advertisers and marketers in strategically placing their ads in the market. The capabilities are built on a foundation of natural language processing and computer vision expertise. The embedded artificial intelligence technology scans videos and images across the web and places advertisements in the most effective locations for maximum advertising ROI.

WordStream

WordStream is a cloud-based artificial intelligence platform that enables advertisers to manage their Google AdWords, Facebook Ads, and Bing Ads campaigns from a centralized dashboard. It is one of those AI-powered software solutions that can manage both paid social media and PPC campaigns. Additionally, the software integrates geotargeting, call tracking, dynamic key implementation, and performance reporting.

OneScreen

OneScreen leverages artificial intelligence to conceal ad targeting, delivery, and measurement. The company is built on a proprietary machine-learning algorithm that automatically optimizes the content and advertisements displayed to the audience. This eliminates the guesswork associated with advertising and ensures that the ad is placed in an effective location.

Phrasee

Phrasee is another AI-powered ad creation tool. The tool’s primary capability is to generate email subject lines automatically, without human intervention. This AI-powered platform is customised to the brand’s marketing language and tone, ensuring that the punchlines sound exactly like they do when written by human copywriters. It relieves copywriters of the additional burden of copywriting and allows them to focus on other strategic writing projects.

Pattern89

Pattern89 enables businesses to forecast the performance of a Facebook or Instagram advertisement well in advance of its launch. The AI-powered solution makes use of proprietary algorithms and has unrestricted access to data from Instagram and Facebook. Daily data analysis is used to forecast the likelihood of creatives, copy parameters, audience targeting, and colours winning. As a result, businesses are always aware of which campaigns are worthwhile.

Pathmatics

Pathmatics is the next company on our list; it is a digital marketing intelligence platform that transforms the world’s marketing data into actionable insights. The company’s explorer provides deeper insight into the advertising performance of brands, competitors, and entire industries across display, video, mobile, social, and native. Through Pathmatics, brands can view creatives from all of the world’s brands. This data enables businesses to better understand their audience’s likes and dislikes and to tailor their advertising copy to their customers’ interests.

Topics this report will cover:

• Market size from 2019 to 2027
• Revenue Forecast from 2020 to 2027
• Market segmentation and active players
• Market trends and opportunities
• Competitive landscape 
• Regional analysis 
• Related Industries 

Please get in touch with us to get the complete TOC for this report.

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