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Non – Alcoholic Beverages
The global non-alcoholic beverage market size was valued at USD 967.3 billion in 2016. The market is anticipated to grow at an estimated CAGR of 5.8% in the coming years. The demand for non-alcoholic drinks is made up of drinks containing less than 0.5 percent or not containing alcohol by individuals (organizations, sole traders and partnerships). The firms in the non-alcoholic drink industry process, package and sell raw materials to individual consumers and to businesses through different distribution networks into non-alcoholic drinks. The demand for non-alcoholic drinks is divided into coffee, tea, and soft drinks and ice.
Changing customer appetite and raising public health awareness and boosting consumption of working drinks in countries that enforce alcoholic beverage legislation such as Kuwait, Saudi Arabia and Iran have led to market growth around the world.
Increased consumer rates and lifestyles make online shopping a convenient way to go shopping or purchase non-alcoholic drinks and other food products. Increasingly, the trend is for customers to purchase online non-alcoholic drinks and to save time travelling to escape the haste in stores. The platform is established to deliver a broad range of non-alcoholic drinks as a convenient marketplace. The strong growth of e-commerce has provided these manufacturers with unique opportunities. Few famous online platforms like Amazon allegedly witnessed an increase in the sales of functional drinks, because of the enticing deals, discounts and efficient distribution systems available on this sales platform.
Product differentiation is a crucial factor in this industry, which is driving research and innovation activities. Rapidly evolving technology and demanding consumers lead to pressure for product increases and the introduction of new products. Companies invest extensively on research to produce new goods to satisfy regional requirements and regulations. Extension and expansion of the product line have been a major success factor in this industry.
With respect to consumer products, customer switching costs are meagre, meaning that businesses must engage their consumers through valuable offers to improve customer service by building an organizational culture that focuses on customer. Availability is a key mechanism for improving brand awareness in addition to a quality product. In this industry, companies invest heavily on promotions, seeking to build a specific brand image that offers a competitive advantage over others.
On the world market, carbonated soft drinks, juices, bottled water, sports drinks, RTD teas and coffees and others have been listed based on a product category. The global market is divided into bottles, boxes, cans and others based on the packaging form. The global non-alcoholic beverage market is divided into retail- and non-store-oriented drinks based on the distribution channel. In the retail section, supermarkets and hypermarkets, convenience stores and others are separated further.
The food and drink industry in the Asia-Pacific is rising at the highest possible rates above those in developed countries such as Western and North Europe. The region has a wide and continuously increasing consumer society, which shows the potential development, particularly in iced/RTD coffee beverages. While the markets in all the Asia-Pacific countries are rising, the rapid development of both Chinese and Indian markets is driving a high growth rate for this region. Thanks to the biggest segment of the non-alcoholic segment, carbonated beverages are in balance. The intake of such carbonated drinks or soft drinks should, however, decline compared to sugar and the preference for healthier alternatives, such as 100% natural juice.
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